What it is: A medium to full, buildable foundation that absorbs oil and provides a soft matte finish for a second skin, all day wear
Coverage: Medium
Finish: Matte
Formulation: Liquid
Highlighted Ingredients:
- Japanese White Rose Stem Cells: Quickly improve the appearance of skin tone and visibly minimize oil over time.
- Skin-Like Treated Pigments: Rapidly blur and feel like skin.
- Avocado and Mango Hydra-Blend: Boosts hydration for smooth-feeling skin.
Ingredient Callouts: This product is vegan and cruelty-free.
What Else You Need to Know: This texture blurring foundation has a unique mousse-like formula that's perfect for normal to oily skin types. It is infused with Japanese White Rose Stem Cells that balances oils, controls shine, and improves the appearance of skin texture over time.
Clinical Results: In a consumer study with 33 participants, after 1 week of use, 100% agreed:
- It provided a boost of hydration
- It made skin instantly feel smoother
- It was so lightweight, it felt like their skin
How to Use
-Based on your skin type, prep with your favorite water-based moisturizer and/or Secure the Blur Makeup Magnet Primer (sold separately).
-Pop lid and apply a small amount to the back of your hand.
-Work in sections, buffing outward with your fingers or a sponge/brush.
-To lock in a matte finish, set with On 'Til Dawn Mattifying Waterproof Setting Spray (sold separately).
-For a luminous finish, set with Preserve the Serve Luminous Setting Spray (sold separately).
Pro tip:
-For textured skin, press additional product into areas of concern with a damp beauty sponge.
Color |
Fair 1 - very fair - neutral undertones, Fair 2 - fair - rosy undertones, Fair 3 - fair - golden undertones, Light 1 - light - rosy undertones, Light 2 - light - golden undertones, Light 3 - light - neutral undertones, Medium 1 - medium - neutral undertones, Medium 2 - medium - rosy undertones, Medium 3 - medium - golden undertones, Medium Dark 1 - medium dark - neutral undertones, Medium Dark 2 - medium dark - golden undertones, Medium Dark 3 - medium dark - rosy undertones, Dark 1 - dark - neutral undertones, Dark 2 - dark - golden undertones, Dark 3 - dark - rosy undertones, Deep 1 - deep - golden undertones, Deep 2 - deep - rosy undertones, Deep 3 - very deep - neutral undertones |
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