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What it is: A super easy-to-use micro triangle pencil with a thicker side to fill in sparseness, a thinner point for shape and definition, and natural color that stays put.Highlighted Ingredients:-...

What it is: A clean, talc-free bronzer for soft, glowy, warm definition with the prettiest subtle sheen.Highlighted Ingredients:- Concentrated Fatty Acids: Soothe, soften, and reduce dryness.- Baked Technology: Delivers the perfect...

What it is: A clean, comfy lipstick packed with super nourishing botanical butters for satiny smooth, creamy, weightless color. Formulation Type: Lipstick Benefits: Hydrating Highlighted Ingredients: - Mango Butter: Visibly smooths fine lines....

What it is:A gentle, lightweight formula that works quickly to remove powder eyeshadow and other eye makeup.What it does:This ultralightweight, oil-free formula works gently and efficiently to remove powder eyeshadow...

What it is: A sheer and buildable ultra-hydrating hyaluronic lip balm loaded with active skincare ingredients that visibly improves the condition of lips the more you wear it.Formulation Type: Lip Balm &...

What it is: A super soft, sheer setting and smoothing powder baked with skincare that sweeps away shine (not glow), feels like nothing, but looks like everything.Coverage: LightFinish: NaturalFormulation: Pressed PowderHighlighted Ingredients:- Bamboo Stem...

For Better Than Sex Mascara Apply from base to tip for luscious, volumized lashes! For Shadow Insurance Eye Shadow Primer Using your finger tip, gently apply a very thin layer to clean,...

What it is: An intense thickening mascara infused with omega fatty acid-rich castor oil to promote lush, dense-looking lashes with unbeatable shine and glossiness.Highlighted Ingredients:- Castor Oil: Promotes stronger, thicker, bolder-looking...

What it is: An invisible leave-in lash conditioner that protects, softens, and soothes lashes.Highlighted Ingredients:- Widelash™: Helps eyelashes appear longer, fuller, and stronger and promotes optimal hair anchorage to help prevent...

What it is:A revolutionary conditioning mascara to flaunt a faux lash look.What it does:Grande Mascara lets you get the faux lash look with your own natural lashes. This exclusive, rich-black...

What it is: A high-gloss, volumizing lip plumper infused with a nurturing cocktail of Volulip™ and hyaluronic acid for immediate and long-term hydrating benefits.Highlighted Ingredients:- Volulip™: Provides a visible improvement in...

What it is: A clean, silicone-free, primer that helps texture, pores, and uneven tone instantly fade out of focus and boosts skin hydration for a soft-focus finish.Finish: NaturalFormulation: CreamHighlighted Ingredients:- Damascus Rose Water:...

What it is: An ultra-pigmented, blendable, and buildable cream-to-powder contour and bronzer formula.What Else You Need to Know: Housed in an easy-to-use jar, this deeply-pigmented, luxurious cream-to-powder bronzer is the versatile product...

What it is: A face primer that quenches skin with a surge of moisture to create the perfect canvas for longer-lasting, flawless makeup.What Else You Need to Know: This ultra-hydrating skin complex...

What it is: A long-lasting, intense black, dual-ended fiber mascara with one side delivering major volume, and the other delivering dramatic curl and insane length.Ingredient Callouts: This product is cruelty-free.What Else You...

What it is: An easy-to-use, highly pigmented, warm-toned eyeshadow palette packed with party-ready shades and textures—from velvety mattes in sunset hues to dazzling purple, sequin-inspired shimmers.Ingredient Callouts: This product is cruelty-free.What Else...

What it is: An innovative breathable foundation that combines the weightless feel of a serum with buildable medium coverage for truly layerable wear. Skin Type: Normal and CombinationCoverage: MediumFinish: NaturalFormulation: LiquidHighlighted Ingredients:- Botanical Blend of Lotus,...

What it is: A lightweight, hydrating concealer with cake-free, medium-to-full coverage that lasts while brightening skin with a radiant finish.Coverage: MediumFinish: RadiantFormulation: LiquidSkin Type: Normal, Dry, Combination, and OilyIngredient Callouts: Free of sulfates SLS and SLES,...

What it is: A 93 percent natural, vegan mascara that lifts, lengthens, and gives weightless volume for next-level lashes that stay curled and clump-free up to all day.Formulation Type: Volumizing, Curling, and...

sweet & simple Nutrition bar for your undereyes! let’s chat about it medium-full coverage concealer, natural matte finish angled tip for effortless on-the-go spot concealing infused with diamond powder to...

#1 concealer brand!* *Source: Circana, U.S. Prestige Beauty Total Measured Market, Makeup Sales, December ‘23 WHAT IT IS It’s the Summer of self-care—invest in yourself! We infused all of your...

Enhance your cheekbones, jawline, forehead, & nose with complete control thanks to a combination of micronized powders and spherical pigments that ensure smooth application. Blends easily with no streaking or...

Available in 2 natural shades — Light/Medium & Medium/Dark —INVISIBLE HD FACE POWDERdefines and sets foundation while giving skin an effortless airbrushed finish—on camera or off. Coated micronized pigments for...

Based on the secret mixture of creams and primers she used as a makeup artist on photoshoots, Natasha developed this primer for customers with dry, flaky skin who want to...

With vibrant autumnal colors including sumptuous corals, rich reds, and glowing pinks, theCORAL EYESHADOW PALETTEoffers matte and iridescent shades in Natasha's famously buttery, blendable formulas. Long-lasting with no fading, creasing,...

Including 3 metallics and 2 creamy mattes, this warm-toned 5-pan color story allows you to create multiple sunset-inspired looks on the go. Made with Natasha’s iconic formulas, all 5 NEW...

What it is: A limited-edition holiday set featuring three essential mauve and taupe eyeshadows in matte and sparkling foiled finishes, plus a mini taupe eye crayon.Ingredient Callouts: Free of parabens and mineral...

Designed to pick up the perfect amount of highlighter, the POWDER SHIMMER BRUSH applies your glow like a pro. How to Use FIRST Press the brush gently into the pan...

Designed to apply foundation in seamless, even layers, ND's LARGE FOUNDATION BRUSH is made with short, dense bristles for streak-free buffing How to Use FIRST Apply product to the head...

Designed to apply foundation in seamless, even layers, ND's FOUNDATION BRUSH is made with short, dense bristles for streak-free buffing. How to Use FIRST Apply product to the head of...

Apply body highlighter with out streaking or flaking using the LARGE BODY SHIMMER BRUSH. Can be used with both powder and liquid products. How to Use Apply product on brush...

A luxurious, dual-ended face brush crafted from the highest-quality vegan materials. This multifunctional brush features a dense, angled side for applying liquid & powder foundation and cream blushes, and a...

WHAT IT IS: An easy-to-use, dense, domed brush with state-of-the-art synthetic bristles to seamlessly buff product for a streak-free, blurred finish. Designed to work perfectly with the silky-smooth formulas of...

MINI TROPIC features blue, green, & pink shades inspired by the vivid colors of the tropical landscape in creamy matte, sparkling, & metallic finishes. HOW TO USE PRIME Apply ND'S EYESHADOW...

If “you have really pretty eyes” was a makeup product. A talc-free eyeshadow palette in 8 soft, buttery, neutral-but-hotter shades for serious lid magic. How to Use Apply a light shade...

Vegan, fluffy tapered brush that does so many things. It’s big enough for all-over blending, yet small enough to tuck into smaller areas around the nose and eyes. Creates the...

What it is: A clean, long-wearing, illuminating primer that grips makeup for up to 12 hours and hydrates with hyaluronic acid for a soft, radiant, golden-hour glow.Highlighted Ingredients:- Blue Agave Extract:...

What it is: A long-wearing liquid eyeliner with an immediate and rich jet-black color payoff.Ingredient Callouts: This product is cruelty-free.What Else You Need to Know: Achieve high color payoff and precision in one...

Made with a formula that’s both lightweight and richly pigmented, WORK & SET+ offers the perfect balance of zero-transfer coverage and all-day staying power. Available in essential black, brown, and nude shades...

Inspired by the shades & textures of 20th-Century New York City, MINI METROPOLIS is the long-awaited shade extension to the full-size METROPOLIS PALETTE. Featuring 3 of the most popular shades from the...

Inspired by the color theme of the 60s, the shades in MINI RETRO include a dazzling neutral duo-chrome, a velvety metallic gray, two creamy neutral mattes, and a rosy pink metallic—perfect for...

MINI CRUSH is paired with ND’s brand-new medium blender brush featuring innovative synthetic fibers that deliver a feather-soft feel resembling squirrel hair. Designed for all eye shapes and sizes, it...

With its versatile selection of 2 creamy mattes, 2 luscious metallics, and 1 high-impact duo chrome, the MINI NUDE EYESHADOW PALETTE allows you to create both subtle, sophisticated daytime looks and dazzling...

With 2 creamy mattes & 3 gorgeous varieties of shimmer, MINI STAR can be mixed and matched to create a variety of day-to-night looks. The palette also includes one of Natasha's most...

Building on the concept of the Large-Sized TRIOCHROME Palette, this palette presents a captivating spectrum of blue shades, featuring 3 Mattes and 1 Metallic, all inspired by a high-shine blue Multichrome...

What it is: A five-shade constellation of cool-toned pink and mauve shades with a perfect smokey taupe, ideal for soft everyday looks to statement rosy glam.Ingredient Callouts: Free of parabens and mineral...

WHAT IT IS An iconic gift set with 1 limited-edition palette + 2 minis! WHY WE LOVE IT 6 NEW rosy & neutral shadows & rose lippie to elevate your...

What it is: A lightweight and luminous foundation with serum-inspired ingredients and a buildable, medium-coverage formula that boosts hydration and blurs the look of imperfections. Coverage: Medium Finish: Radiant Formulation: Liquid Highlighted Ingredients: - Three...

What it is: An intentionally translucent, versatile cream-and-powder highlighter duo that lets skin shine through. Infused with multifaceted pearls for an ultra-refined shimmer and dewy glow. Coverage: Light Finish: Radiant Highlighted Ingredients: - Moringa...

What it is: A lip cream that offers the softness and finish of a traditional lipstick, but liquified into a soft cream.Highlighted Ingredients:- Advanced Silicone Elastomers: Hyaluronic filling spheres and a...