Eye

What it is: A clear brow gel with max hold and a unique dual-sided applicator that tames, styles, or laminates brows for up to 24 hours without residue or flakes. What...

What it is: A creamy eyeshadow primer with anti-aging benefits that ensures vibrant, crease-free color for up to 24 hours.Ingredient Callouts: Free of parabens. This product is also vegan and cruelty-free.What Else...

What it is:A creamy, waterproof, demi-matte eye pencil specifically designed for gliding along the inner rim of the waterline.What it does:Urban Decay’s creamy, demi-matte 24/7 Waterline Eye Pencil lays down...

What it is: A vegan eyeshadow palette with 12 desert-inspired neutral eyeshadows from pale peach and metallic bronze to deep blue green and turquoise shimmer.Ingredient Callouts: This product is vegan and cruelty-free.What...

What it is:A 24/7 Glide-On Eye Pencil in three new shades that pair perfectly with Born To Run Eyeshadow Palette’s neutral to smoky and bright to sultry eye looks.What it...

What it is:An award-winning eye pencil in two new shades that pair perfectly with your Naked Cherry eye looks.What it does:Intensify your Cherry eye look with two all-new eyeliner shades...

What it is:A whipped, creamy lash primer that conditions and preps for the perfect mascara application.What it does:Prep eyelashes for the perfect mascara application with Subversion Lash Primer. The brush...

What it is: A waterproof, teardrop-shaped brow pencil that glides on smoothly to fill in and shape sparse brows.Ingredient Callouts: This product is vegan and cruelty-free.What Else You Need to Know: For soft,...

What it is: A luxe, refillable, reusable eyeshadow palette that is designed to be used interchangeably with the full collection of Curator™ shades.What Else You Need to Know: This palette is crafted...

What it is:An all-in-one mascara that delivers a look of endless length, intense volume, and sky-high lift for extreme, dramatic lashes.What it does:Caution Extreme Lash Mascara’s smooth, buildable, ultra-black formula...

What it is: A mascara that coats your lashes from root to tip for a high-impact, fanned-out finish.Ingredient Callouts: Free of sulfates SLS and SLES, parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil,...

What it is: An invisible brow gel that sets hairs in place for effortless definition.Ingredient Callouts: Free of parabens, phthalates, and triclosan. This product is also vegan and cruelty-free.What Else You Need...

What it is:A long-wearing, waterproof liquid liner enriched with ultra-black pigments for the darkest, most dramatic definition.What it does:This waterproof formula dries quickly to prevent smudging and transfer for all-day...

What it is: A travel-size version of the ultra-precise, ultra-slim brow pencil perfect for creating the thinnest hair-like strokes.Ingredient Callouts: Free of sulfates SLS and SLES, parabens, and phthalates. This product is...

What it is: A long-wearing, medium-hold clear gel that not only grooms and sets your brows in place, but also increases density and strengthens brow hair.Ingredient Callouts: Free of parabens, phthalates, sulfates...

What it is: A waterproof and sweatproof, high-performance mascara with multivitamins and plant-based oils to moisturize, strengthen, and protect your lashes.Formulation Type: VolumizingBenefits: Long-wearing, WaterproofIngredient Callouts: Free of parabens, phthalates, sulfates SLS & SLES,...

What it is: A dual-ended brow pencil that features a custom oval tip for extreme ease in defining, shaping, and shading in the brows.Ingredient Callouts: This product is vegan, gluten-free, and cruelty-free.What...

What it is: A bestselling waterproof eyebrow pencil designed to blend with any color and define every shape.What Else You Need to Know: This award-winning eyebrow pencil takes the guesswork out of...

What it is: A super creamy, super pigmented gel eyeliner pencil that goes on smoothly, blends easily, and dries to a long-lasting finish.What Else You Need to Know: This eyeliner pencil provides...

What it is: A volumizing and lengthening mascara clinically tested to stretch the look of lashes for wider, longer, and eye-opening results.Highlighted Ingredients:- Biotin: Supports stronger, healthier-looking hair and skin.- Collagen:...

What it is: A biotin-infused, volumizing mascara that delivers beautifully separated lashes and major lash lift.Highlighted Ingredients:- Biotin: B vitamin that promotes stronger, healthier-looking hair and skin.Ingredient Callouts: Free of parabens and...

What it is: A volumizing waterproof mascara that gives eyelashes super volume, length, and elastic stretch with up to 24 hours of wear.Formulation Type: Volumizing, LengtheningBenefits: Long-wearing, WaterproofHighlighted Ingredients:- Biotin: Promotes healthier-looking hair...

What it is: A super-long-wear shadow stick that glides onto lids without tugging to create an effortless matte or pearl finish, perfect for sensitive eyes or oily lids.Highlighted Ingredients:- Caffeine: Known...

What it is: A creamy eyeliner pencil that blends smoothly without losing pigmentation.Ingredient Callouts: Free of parabens and mineral oil. It is also cruelty-free.What Else You Need to Know: This innovative eye crayon...

What it is: A long-wearing liquid eyeliner with an immediate and rich jet-black color payoff.Ingredient Callouts: This product is cruelty-free.What Else You Need to Know: Achieve high color payoff and precision in one...

What it is: A set of 15 new fiery shades in an exquisite palette that synergistically merges Natasha's three daring formulas of sparkling foiled, matte, and metallic.Ingredient Callouts: Free of mineral oil....

What it is: An eyeshadow palette that combines greens, pinks, and neutral nudes with a variety of finishes, in a collection of all-new shades. Ingredient Callouts: Free of parabens and mineral oil....

What it is: A midi-sized, must-have eyeshadow palette featuring 15 romantic burgundy and mauve shades combined with gray-browns, taupes, dusty roses, and vintage pinks. Perfect to create romantic, retro-inspired looks.Ingredient Callouts: Free...

What it is: An eyeshadow palette that includes a captivating constellation of shades inspired by the elements of life that illuminate and intensify Natasha’s creative vision. Ingredient Callouts: Free of parabens, formaldehydes,...

What it is: An everyday palette that creates super-dramatic smokey eyes as well as a variety of natural and extreme glam looks.Ingredient Callouts: Free of parabens. This product is also cruelty-free.What Else...

What it is: A five-shade ensemble of rosy-taupe shades suited for classic or playful looks. Ingredient Callouts: Free of parabens and mineral oil. It is also gluten-free and cruelty-free. What Else You...

What it is: A 15-shade ensemble of cool-toned smokey shades in Natasha’s iconic matte, metallic, sparkling foiled, and wet effect formula. Ingredient Callouts: Free of parabens and mineral oil. It is also...

What it is: A must-have, cool-toned palette with 15 new nude shades in Natasha’s iconic matte, metallic, sparkling foiled, and brand-new wet effect formula.Ingredient Callouts: Free of parabens and mineral oil. It...

What it is: A max hold eyebrow gel for you to meticulously create the perfect laminated brow effect.Ingredient Callouts: Free of parabens. It is also vegan and cruelty-free.What Else You Need to...

What it is: An ultra-black mascara that coats lashes in intense black pigment and plant-based fibers for beyond natural lashes.Formulation Type: Volumizing and LengtheningIngredient Callouts: Free of parabens. It is also gluten-free, cruelty-free,...

What it is: A palette with 10 bold, pigmented shades in warm neutrals and treasured metallics.Ingredient Callouts: Free of parabens. This product is also vegan, cruelty-free, and gluten-free.What Else You Need to...

What it is: An eyeshadow palette bringing together 10 rich matte and metallic tones pulled from Melt Cosmetics’ favorite scenes and characters in Halloween Town.Ingredient Callouts: Free of parabens. It is also...

What it is: A palette with 10 sophisticated shades, including gentle taupes, mysterious mauves, warm browns, and passionate terra-cottas to let your emotions take over.Ingredient Callouts: Free of parabens. This product is...

What it is: A palette with a striking array of potent yellows, amber neutrals, and bold greens.Ingredient Callouts: Free of parabens. This product is also vegan and cruelty-free.What Else You Need to...

What it is: A 12-shade palette in matte, neutral tones and matching metallics to create the perfect smoky eye.Ingredient Callouts: Free of parabens. It is also cruelty-free.What Else You Need to Know: Forget...

What it is: A palette of soft warm neutrals and cool olive tones to satisfy every mood.What Else You Need to Know: The Gemini Eyeshadow Palette is back by popular demand in...

What it is: A 10- shade palette starring Santa Jack featuring matte and metallic textures inspired by colors from the scenes in Christmastown. Ingredient Callouts: Free of parabens and cruelty-free. What Else...

What it is: Two limited edition gel eyeliners inspired by Jack and Sally from Tim Burton's The Nightmare Before Christmas. Ingredient Callouts: Free of parabens. It is also vegan and cruelty-free. What Else...

What it is: An ultra-pigmented, stay-all-day gel liner that makes it easy to create clean graphic lines or can be blended out like a cream shadow.Ingredient Callouts: Free of parabens. This product...

What it is: A long-wearing mascara with a weightless, flexible formula for a lengthening, baby-extensions effect that won’t smudge or flake.Formulation Type: LengtheningBenefits: Long-wearingHighlighted Ingredients:- Japanese Fiber Technology: Consists of curved fibers that...

What it is: An easy-to-use, highly pigmented, jet-black eyeliner pen with a brush tip for smooth, precise lines that remain smudge-resistant for up to 12 hours.Ingredient Callouts: Free of parabens, formaldehydes, formaldehyde-releasing...

What it is: A buildable, liquid-to-powder matte eyeshadow for a tint of soft, diffused color that lasts up to 12 hours with no smudging.Highlighted Ingredients:- Novatol: Bioavailable plant-based vitamin E blend...

What it is: A double-ended crayon that delivers shimmering eye looks in seconds—get ready to sparkle.Highlighted Ingredients:- Sparkling Pearls- WaterIngredient Callouts: Free of parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate,...

What it is: A tinted brow gel with a petite, precise applicator brush and flexible hold for fuller-looking, more defined brows.Ingredient Callouts: This product is cruelty-free.What Else You Need to Know: Infused with...

What it is: A one-pot wonder for waterproof eyeliner, shadow, and brows in a range of long-lasting colors, from vivid, playful hues to essential, versatile shades.Ingredient Callouts: This product is vegan and...