Eye

Superhero No-Tug Waterproof Eyeshadow Sticks are everything you love about long-wear eyeshadow, now in an easy-to-use cream shadow stick! Featuring our exclusive No-Tug Technology™, this super blendable eyeshadow stick glides onto your...

Brow Power Filler is your waterproof, volumizing and tinted eyebrow filler with hair-like fibers that instantly fills, shapes and sets your brows for up to 16 hours of wear! The...

Brow Power Micro is your best-selling Brow Power Pencil—now with a micro-fine pencil tip that does the work for you to achieve feathery, natural-looking definition! The Universal Taupe shade adjusts...

Discover your most naturally pretty eyes with this must-have palette that’s perfectly sized to go wherever you do. Naturally Pretty Essentials™ features six full-size, anti-aging shadows that, with a tap...

Brow PowerFULL is your best-selling Brow Power Pencil—now with a triangular tip for bold definition and volume! The Universal Taupe shade adjusts to all hair colors—even gray—based on application pressure,...

Discover IT® Whether you want to create thin, thick or cat-eye lines, Superhero Liquid Eyeliner Pen makes it easier than ever! Unlike typical felt brush hair tips, this one won't fray...

Discover IT® This lash innovation is your peptide-infused black lash primer, eyeliner and lengthening mascara in one step! The power is in the groundbreaking ultra-skinny wand, which starts coating your lashes...

Say HELLO to your eye-opening, volumizing mascara that conditions! Hello Lashes+ Volumizing Mascara with Lash Serum is your smudge-proof mascara that delivers fuller-looking lashes while also caring for them. Infused...

Classic Lash - Scarlett #8 mixes two layers of straight and criss-crossed lashes creating outstanding length and volume. How to Use HUDA'S TIPS: * Gently remove lashes from the tray,...

Our best seller, Classic Lash - Giselle, is very natural in style and light in volume. How to Use HUDA'S TIPS: * Gently remove lashes from the tray, starting from...

9 Decadent Shadows. 3 Eye-Catching Finishes. Ultra-Wearable Shades. A pigment-packed palette of NINE glamorous shadows in THREE eye-catching finishes; rich buttery mattes, high shine metallics and sparkly shimmers. Plus, an...

Easy on the eyes, the curved design captures every lash without pinching for an instant lash lift. Comes with 2 hypoallergenic silicone pads, which are designed to be gentle on...

What it is: A long wear, ultraprecise, one millimeter pencil for the tiniest hair-like details and a clean, soft natural look. Ingredient Callouts: This product is vegan, gluten-free, and cruelty-free. What Else...

What it is: An eyeshadow collection that allows you to curate your own customizable palettes.Ingredient Callouts: Free of parabens, phthalates, mineral oil, sulfates SLS & SLES, and contains less than one percent...

What it is: An invisible brow gel that sets hairs in place for effortless definition.Ingredient Callouts: Free of parabens, phthalates, and triclosan. This product is also vegan and cruelty-free.What Else You Need...

What it is:A 1.5MM mechanical pencil, which encapsulates the thinnest and softest waterproof gel eyeliner.What it does:Encapsulated in a 1.5MM mechanical pencil, this liner offers precision accuracy and ease of...

Amplify your eyeshadow color and its staying power with this silky, blendable primer. The long-wearing, lightweight formula creates an even canvas for eyeshadow and improves its performance, making its color more vibrant...

What it is: A microfiber-infused formula that builds color and volume.Ingredient Callouts: Free of parabens, phthalates, and triclosan. This product is also vegan and cruelty-free.What Else You Need to Know: Paired with a...

What it is:A 1.5MM mechanical pencil, which encapsulates the thinnest and softest waterproof gel eyeliner.What it does:Encapsulated in a 1.5MM mechanical pencil, this liner offers precision accuracy and ease of...

What it is:A weightless, micro-glitter eyeshadow infused with light-reflecting pearls to create high-impact, sparkling eyes.What it does:This eyeshadow is infused with refined micro-glitter for a sophisticated, sparkling finish, and features...

What it is: A waterproof gel eyeliner that glides on effortlessly to deliver up to 12 hours of high-impact wear without smudging, bleeding, or fading.Ingredient Callouts: Free of parabens, phthalates, mineral oil,...

What it is: An effortless, crease-resistant eyeshadow stick that delivers high-impact color with a sleek metallic finish for all-day wear. Ingredient Callouts: Free of parabens, phthalates, mineral oil, and sulfates SLS & SLES....