Eye

What it is: A cocoa powder-infused palette that features 18 ultra-creamy, rich, and chocolatey shades and pops of deliciously bold candy color.Ingredient Callouts: Free of parabens. It is also cruelty-free.What Else You...

What it is: A complexion-inspired eyeshadow palette with 16 rich, creamy, and highly pigmented modern nudes.Highlighted Ingredients:- Coconut Water: Aids in delicately replenishing skin’s moisture levels.- Alpine Rose: Supports skin’s health...

What it is: An eye color kit curated as an ode to the mesmerizing beauty of the natural world where dreamy pastel tones meet modern elegance.Ingredient Callouts: Free of parabens, formaldehydes, formaldehyde-releasing...

What it is: A mascara that gives lashes instant and long-lasting volume, length, and lift with an exclusive "Load, Comb, and Lift" technology brush.Highlighted Ingredients:- Lash-Lifting Polymer: Lifts and holds lashes.-...

What it is: A clean, clear brow gel boosted by hair care actives that fluffs, lifts, and sets brows in place while helping them reach their full growth potential.Highlighted Ingredients:- Panthenol...

What it is: A safe for sensitive eyes vegan mascara that visibly volumizes, lengthens, and defines, for the most amped-up, natural-looking lashes. Formulation Type: Volumizing and Lengthening Benefits: Long-wearing, Water Resistant Highlighted Ingredients:...

What it is: A matte eyeshadow palette with nine hues, including two cream-to-powder eyeshdaows, to create a subtle to intesne look with a monochromatic twist.Ingredient Callouts: Free of parabens, formaldehydes, formaldehyde-releasing agents,...

What it is: An extreme volumizing mascara with an innovative dual-sided brush that coats and defines every lash for mega curl, immediate length, and extra volume.Formulation Type: Volumizing, Curling, LengtheningIngredient Callouts: Free of...

What it is:A hybrid, waterproof kohl eyeliner pencil.What it does:This long-lasting formula combines the silky application of a liquid liner with the sultry, smudgy texture of kohl. Blend it with...

What it is: A new, creamy-matte, high-pigment eyeliner in the iconic Pillow Talk smoky berry-brown shade.Ingredient Callouts: This product is cruelty-free.What Else You Need to Know: This eyeliner has excellent blendability with flawless...

What it is: An easy-glide, waterproof gel pencil that stays put all day—even on the waterline—with a built-in sharpener for max precision and glide every time. Ingredient Callouts: Free of parabens. It...

What it is: A universal clear, waterproof brow gel that shapes, lifts, and sets hairs in place with a flexible hold all day without feeling sticky or crunchy.Ingredient Callouts: Free of parabens,...

What it is: A sparkling cream eyeshadow stick that goes on smoothly and lasts all day—just swipe and go. Ingredient Callouts: This product is cruelty-free. What Else You Need to Know: This weightless,...

What it is: A tubing mascara that creates extreme length and dramatic lash separation for up to 24 hours—without smudging, clumping, or flaking.Formulation Type: Volumizing, Curling, LengtheningBenefits: Long-wearingIngredient Callouts: It is cruelty-free.What Else You...

EYES TO FALL FOR Four to love. More to desire. New, limited-edition Quad Eyeshadow features romantic rose-inspired shades that elicit instant attraction. Blend and blend to your heart’s desire with...

What it is: An all-matte, neutral palette with iconic pigmented formulas that effortlessly sculpt and blend to create everyday-to-dramatic looks.Ingredient Callouts: Free of parabens and mineral oil. These products are also cruelty-free.What...

What it is: A 15-pan warm-toned eyeshadow palette of new floral hues in Natasha’s iconic formulas, crafted to create the perfect springtime looks.Ingredient Callouts: Free of parabens and mineral oil. These products...

What it is: A weightless, easy-to-use cream eyeshadow that delivers a softly diffused matte finish.Highlighted Ingredients:- Smoothing Amino Acids and Spherical Powders: Deliver a smooth, soft, and silky feel and application.Ingredient Callouts: Free...

What it is: A volumizing mascara for visibly fuller, longer, and lifted lashes—this clump-resistant formula was perfected by Mario after 25 years of artistry.Formulation Type: Volumizing, Lifting and Lengthening Benefits: Long-wearingHighlighted Ingredients: - ProVitamin...

Master Mattes® Eyeshadow Palette: The Original: These are Mario’s ride-or-die mattes, uniquely shaded and inspired by human skin tones from light to deep.Master Mattes® Eyeshadow Palette: The Neutrals: A first-of-its-kind...

E6 Dual-Ended Eyeshadow Brush: A dual-ended eyeshadow brush with both narrow and dense bristles ideal for applying, shading, and blending all shadow formulas.

What it is: An iconic, moonlight-inspired palette with 12 universal, neutral shades in four finishes to create your most versatile, ethereal looks yet. Ingredient Callouts: Free of parabens, formaldehydes, formaldehyde-releasing agents, phthalates,...