Eye

WHAT IT IS This palette will energize your look with a double shot of everyday neutral bronze, taupe & nude shades! WHY WE LOVE IT Swirled to perfection & ready...

WHAT IT IS create deliciously rich looks you crave with shades you’ll reach for every day- like a yummy box of chocolates WHY WE LOVE IT 9 everyday neutral warm...

WHAT IT IS The sweetest treat: limited-edition sugar rush™ eyeshadow palette packed with 20 NEW shades + mini mascara! WHAT'S INCLUDED sweet tarte™ eye candy eyeshadow palette limited-edition XL palette...

WHAT IT IS Custom Kit-exclusive palette complete with eyeshadows, blush & highlight is perfect for quick & easy on-the-go looks! WHY WE LOVE IT all-in-1 palette of neutral, everyday essentials...

WHAT IT IS NEW, limited-edition eye & cheek palette with 13 sultry shades inspired by the rainforest! WHY WE LOVE IT 12 everyday, warm-toned matte, shimmer & sheen shadows multi-tasking...

WHAT IT IS Glam on-the-go with NEW mini palette of 5 shadows of everyday wearable shades inspired by the rich tones of the Amazon Rainforest! WHY WE LOVE IT 5...

WHAT IT IS Take your tartelette™ to go with NEW mini palette of 6 chic & flirty neutral shades! WHY WE LOVE IT 6 NEW shadows in a chic &...

WHAT IT IS Create spotlight-worthy looks with this limited-edition palette + FREE travel-size mascara! WHAT'S INCLUDED lights, camera, lashes™ vanity palette small, but mighty palette inspired by best-selling mascara 4...

WHAT IT IS Our best-selling leave your mark eye & cheek palette with 8 NEW shades! WHY WE LOVE IT 7 golden, plum & burgundy eyeshadows + 1 coral blush...

WHAT IT IS Honey, I shrunk the maneater!™ tarte™ maneater™ catitude eyeshadow is the purr-fect pocket palette to create fierce looks on-the-go. WHY WE LOVE IT Our #1 mascara, now...

WHAT IT IS Calling all on-the-go tartelettes™! Enhance your shadow wardrobe with this pocket-perfect version of the best-selling tartelette™ palette, featuring six all-new shades to refresh, define & transition your...

WHAT IT IS Portable tarteist™ PRO palette with 6 exclusive shades powered by natural ingredients & of the icky, bad stuff! WHY WE LOVE IT 4 longwearing, matte & metallic...

WHAT IT IS Spread positive vibes with this limited-edition eyeshadow palette filled with flirty & fun shades! WHY WE LOVE IT 9 everyday neutral rosy, plum & brown eyeshadows Amazonian...

WHAT IT IS Boost your eye color & your confidence with this pocket-size palette for big ego™ energy looks from grunge to flirty. WHY WE LOVE IT slim palette with...

WHAT IT IS 7 warm-toned metallic & matte shadows paired with a white gold highlighter inspired by our #kissandmakeup campaign. WHY WE LOVE IT 7 warm-toned metallic & matte shades...

WHAT IT IS Eye-catching looks in a breeze! WHY WE LOVE IT 6 finger-friendly, everyday shadows in XL pan mix & match matte & shimmer finishes deliver buildable payoff butter-soft,...

WHAT IT IS New go-to palette for the perfect everyday look or fierce glam, on the go! WHAT'S INCLUDED maneater™ vanity palette small, but fierce palette with 4 mattes &...

WHAT IT ISBest-selling, vegan false eyelashes in a super-sultry #maneater style! WHY WE LOVE IT intense black, fluttery falsies dramatically boost volume & length lightweight, vegan fibers blend with your...

WHAT IT IS 3-dimensional, stage-ready lashes deliver ultimate length, curl & volume inspired by our cult-classic lights, camera, lashes™ 4-in-1 mascara! WHY WE LOVE IT upgrade your look to the...

WHAT IT IS Up your natural lash game with wispy surfer curl™ cruelty-free lashes! WHY WE LOVE IT vegan, latex-free lashes with weightless, wispy curl designed with a clear flexi-band,...

A tubing mascara that instantly lifts and curls lashes by 50%*—and keeps them lifted for 24 hours. A next-level lift for lashes in one simple step. No curler required.  Instantly...

What it is: A lash primer-serum that boosts length, volume, curl, and definition for lashes that appear oversized and revitalized.Formulation Type: Volumizing, Curling, LengtheningHighlighted Ingredients:- Cornflower: Calming.- Cotton Flower: Protecting.- Chamomile Extract:...

The ultra-glamorous catwalk eye makeup that lengthens, thickens, and curves lashes to the nth degree - now in a waterproof version that holds its own when you swim, splash, or even shed...

What it is: A mascara that boosts lash volume and fans out lashes in a single stroke for high-definition eye makeup looks.Formulation Type: Volumizing, LengtheningBenefits: Long-wearingHighlighted Ingredients:- Cornflower Extract: Hydrates lashes.Ingredient Callouts: Free of...

What it is:A spectacular waterproof mascara formula that curls lashes and adds volume.What it does:This revolutionary waterproof formula glides on with a curved brush to deliver the exceptional curling power...

What it is: An all-in-one eyeshadow and primer palette with one primer and eight blendable shades in matte and shimmer finishes.What Else You Need to Know: These all-in-one eye palettes have everything...

Weightless liquid-to-powder eyeshadow blends and builds easily before setting to a soft, satin finish.Goes on velvety-smooth—never sticky—and applies evenly, making it a breeze to layer.Long-lasting, waterproof formula stays put with...

What it is: An exclusive, three-piece mini lash kit that includes the iconic GrandeLASH-MD, plus two fan-favorite mascaras. Ingredient Callouts: These products are also cruelty-free. What Else You Need to Know: These are...

What it is: This two-piece kit of mini brow serum and full size brow gel laminates, tames, and styles brows instantly while helping natural brows look fuller in just six to...

Treat your lashes to a boost with this 2-in-1, ultra-black liquid eyeliner infused with lash enhancing serum. Its fine-tip brush makes it easy to create a smooth, precise line to...

Everything you love about lash-loving GrandeMASCARA ― now in Waterproof! Take a dip with this Italian made, waterproof conditioning mascara that provides locked-on volume & length through every laugh, splash...

Calling all beauty fanatics! Get pushed up, fanned out, and gorgeously long, curled lashes without any smudging, clumping or flaking. This mascara is your longterm curl-friend with benefits: it’s infused...

Frame your face and give your brows a natural looking boost! GrandeBROW-FILL is a brush-on brow gel that is infused with volumizing mini fibers and conditioning peptides. Its formula adheres...

Darlings, BEAUTY IS A FEELING! My SELL-OUT SENSATION Hypnotising Pop Shots are BACK for the holiday season; they're ONE SWIPE WONDERS designed to make your eyes POP! With MULTI-CHROME PEARLS, these eyeshadows reflect the light for a COLOUR-SHIFTING, KALEIDOSCOPIC EFFECT that...

Darlings, step into the PILLOW TALK BEAUTYVERSE and unlock BIGGER, BRIGHTER LOOKING EYES with my NEW! Pillow Talk Beautyverse Love Palette! I have DECODED the DISCO BALL, darlings! Get the PILLOW TALK EFFECT this holiday season for eyes that look DREAMIER,...

A super volumising mascara for the ultimate Hollywood flutter and a wide-awake look! Legendary Lashes Volume 2 is my super VOLUMISING mascara with a long-wear, smudge-proof, humidity resistant formula! It INCREASES the look of...

5-in-1 mascara for buildable volume and definition to enhance the look of your lashes, every day! Darlings, my Full Fat Lashes mascara is an award-winning, buildable formula that adds definition,...

What it is: A four-step eyeshadow quad with buildable, non-creasing formula and pigmented shades for day to night.Ingredient Callouts: Free of sulfates. This product is gluten-free.What Else You Need to Know: Each palette...

What it is: A five-piece, limited-edition set of mini Artist Color Pencils in Lip and Eyeliner shades.What Else You Need to Know: Explore five of Make Up For Ever’s bestselling Artist Color...

Dual-ended eyebrow pomade and application brush. Brow Pomade is a cream based formula designed for smooth application, with a matte finish. It is the perfect product to give depth, fill...

Summary Pixi's limited-edition Hello Kitty Endless Silky Eye Pen is a water-resistant, long-wear eye pencil that gives the concentrated colour of a liquid liner in a silky, easy-to-apply gel pencil....

Introducing ICONIC London’s next-generation of faux-mink strip-lashes. Available in 7 easy-to-wear styles, these fabulous falsies create a 3D, textured and feathery look in seconds. We’ve got a lash for every...

Introducing ICONIC London’s next-generation of faux-mink strip-lashes. Available in 7 easy-to-wear styles, these fabulous falsies create a 3D, textured and feathery look in seconds. We’ve got a lash for every...

Introducing ICONIC London’s next-generation of faux-mink strip-lashes. Available in 7 easy-to-wear styles, these fabulous falsies create a 3D, textured and feathery look in seconds. We’ve got a lash for every...

Introducing ICONIC London’s next-generation of faux-mink strip-lashes. Available in 7 easy-to-wear styles, these fabulous falsies create a 3D, textured and feathery look in seconds. We’ve got a lash for every...

Introducing ICONIC London’s next-generation of faux-mink strip-lashes. Available in 7 easy-to-wear styles, these fabulous falsies create a 3D, textured and feathery look in seconds. We’ve got a lash for every...

Introducing ICONIC London’s next-generation of faux-mink strip-lashes. Available in 7 easy-to-wear styles, these fabulous falsies create a 3D, textured and feathery look in seconds. We’ve got a lash for every...

We created this perfectly pint-size quad to give you a go-to smokey and smouldering eyeshadow palette – without taking up precious space in your make-up bag. Our Deep & Stormy...

Just when you thought creating endless eye looks couldn't get any better... we've found a way! A brighter, bolder edition of our ICONIC Day to Slay, the Sunset to Sunrise...

Introducing ICONIC London’s next-generation of faux-mink strip-lashes. Available in 7 easy-to-wear styles, these fabulous falsies create a 3D, textured and feathery look in seconds. We’ve got a lash for every...