Define your shine with plush, prismatic lips that drip in shimmer.Kind Words Matte Lip Liner in set-exclusive Admired (rose brown) glides on like a balm—no skipping or tugging!—to instantly define and...

What it is: Two diamond-shaped powder puffs in soft-touch velvet that pair perfectly with pressed powder and loose powder formula for smooth, seamless, and precise application.Powder Puff Size: 2.5-3" H x 0.5"...

Easy-to-use Pre-Glued Beginner Friendly Lash Clusters that deliver instant depth, volume, and length to the lashes with hassle-free application.  How to Use Gently remove lash from the tray using the applicator...

A comfortable moisture-rich matte liquid lipstick with one swipe, high-impact color payoff. Vitamin E – helps sooth the lips Candelilla Wax – Helps lock in moisture How to Use Smooth...

AVOCADO OIL | Penetrates to lock in lasting hydration VITAMIN E | Helps calm and soothe dry skin KAOLIN CLAY | Helps reduce appearance of pores and limit excess shine...

Get confident in your lash routine with this no-hassle, no-mess, no-stress eyelash applicator tool that grips, positions and secures lashes in place with optimal precision.  How to Use Gently remove...

What it is: A multitasking formula that works as a setting powder, bronzer, and highlighter in one, adding natural luminosity to the skin with a soft-focus finish.Coverage: MediumFinish: NaturalHighlighted Ingredients:- Green Tea Extract:...

What it is: A clean, high-pigment, non-greasy, satin-matte blush with a buildable, creamy formula that gives skin a natural flush.Highlighted Ingredients:- Kaolin Clay: Reduces the appearance of pores and limits excess...

Date Fruit Extract | Rich in fatty acids and vitamins to help retain moisture for softer, more flexible lash hairs Crocus Sativus (Saffron) Flower Extract | Enriched with Vitamin A,...

Jojoba Seed Oil | Helps hydrate, condition and stimulate brow hair growth Castor Seed Oil | Helps strengthen hair fibers Vitamin E | Helps condition hair fibers How to Use...

Sodium Hyaluronate (Hyaluronic Acid) | Infuses the skin with intensive, long-lasting hydration Niacinamide | Helps reduce appearance of pores and limit the appearance of excess shine Green Tea Extract |...

Castor Oil | A Nourishing blend that helps hydrate and condition lips Candelilla | Helps prevent moisture loss for dry, chapped lips How to Use Define lips by outlining the...

What it is: A clean, talc-free, buildable matte bronzer that sculpts, defines, and livens up the complexion with a silky-smooth formula.Highlighted Ingredients:- Niacinamide: Reduces the appearance of pores and limits excess...

How to Use Gently sweep powder product onto the face, neck and decolletage, building and layering as desired. Powder Brush by LYS Beauty — 100% authentic at Sofie's Makeup Store,...

Airbrushed, blurred finish  Ultra-soft synthetic hair suitable for sensitive skin Densely packed bristles to maximize coverage Makeup bag approved Weightless, yet durable handle Sustainable made with recycled aluminum ferrule Rubber...

Airbrushed, blurred finish Makeup bag approved Weightless, yet durable handle Densely packed bristles to maximize coverage Sustainably made with recycled ferrule Matte soft touch finish handle for gripping Ultra-soft synthetic...

Small dome head for concentrated application each time Makeup bag approved Weightless, yet durable handle Sustainably made with recycled aluminum ferrule Rubber finish handle for gripping Anti-bacterial synthetic hair suitable...

How to Use Gently dab product directly onto the skin. Buff using circular motions until the product is blended to your desired look. Stippling Blush Brush by LYS Beauty —...

How to Use Using a sweeping motion, buff product into the hollows of the cheek, temples and jawline to contour the face. Sculpt/Bronzing Brush by LYS Beauty — 100% authentic...

Stiff bristles for controlled application. Sustainably made with a recycled aluminum ferrule. Rubber finish handle for gripping Synthetic hair suitable for sensitive skin. Makeup bag approved. Vegan. Cruelty free.  ...

Angled brush tip for hard-to-reach areas. Sustainably made with a recycled aluminum ferrule. Rubber finish handle for gripping Synthetic hair suitable for sensitive skin. Makeup bag approved. Vegan How to...

Small densely packed brush tip for easy blending Sustainably made with a recycled aluminum ferrule Rubber finish handle for gripping Synthetic hair suitable for sensitive skin Makeup bag approved Vegan...

Cruelty Free Vegan For all skin types Use Wet or Dry How to Use Dampen sponge with water then squeeze excess liquid. Apply the product directly to the face using...

Makeup bag approved Undetectable coverage Light-to-medium coverage How to Use Using the pointed edge, gently bounce dampened sponge into the hollows of the cheek, temples, sides of the nose, and...

Niacinamide (Vit. B3) | Helps reduce appearance of pores and limit excess shine Green Tea Extract | Antioxidant benefits that help to soothe and replenish skin Sodium Hyaluronate | Helps...

What it is: A triple-action, clean mascara that instantly curls, lengthens, and volumizes lashes.Formulation Type: Volumizing, Curling, LengtheningBenefits: Long-wearingHighlighted Ingredients:- Date Fruit Extract: Retains moisture for softer, more flexible lash hairs.- Saffron Flower...

What it is: A nourishing, clean lip treatment oil packed with soothing hydrators and natural oils for a high-shine finish and long-lasting comfort.Highlighted Ingredients:- Sunflower, Carrot, Sweet Almond, and Macadamia Nut...

What it is: A clear, nonflaky brow gel that holds hairs in place for a refined yet natural look.Highlighted Ingredients:- Panthenol: Supports brow hair growth.- Green Tea Extract: Strengthens hair fibers.-...

What it is: A lightweight setting spray that locks makeup in place while reducing the appearance of fine lines and skin texture with a soft-matte finish.Highlighted Ingredients:- Cucumber Extract: Hydrates and...

What it is: A natural finish foundation with weightless medium coverage that smooths and blurs for a second-skin effect, while providing all-day shine control and up to 16-hour hydration. Coverage: Medium Finish: Natural...

What it is: A new palette, inspired by the power of nature’s seasonal renewal, with 12 universal neutrals and four finishes to create ultimate versatile looks.Ingredient Callouts: Free of parabens, formaldehydes, formaldehyde-releasing...

What it is: A light-as-air, waterproof, and mattifying formula to prime and set makeup for up to 16 hours.What Else You Need to Know: This clinically backed, waterproof formula is supercharged with...

Mini Cleansing Oil + Gel Cleanser Duo A double cleansing system for makeup + skincare freaks2 steps to melt away makeup, prevent buildup + clarify pores without stripping for deeply...

What it is: A lengthening mascara that builds without clumping, powered by a lash-boosting peptide serum for visibly longer, fuller lashes in six to eight weeks. Safe for sensitive eyes.Formulation Type: Lengthening...

What it is: A pair of award-winning, sweatproof, ultra-blurring setting powders that deliver up to 24 hours of oil absorption and premium performance—anywhere, anytime.Highlighted Ingredients:- Soft-Focus Powders: Visibly blur pores, lines,...

What it is: A baked finishing powder that creates an all-over, airbrushed silk finish and visibly evens tone with sheer, dimensional coverage in a range of flexible shades.Coverage: LightFormulation: Pressed PowderHighlighted Ingredients:- Vegan...

Double the blush, double the fun! The Cheeky Duo brings you the best of both worlds—a dewy BeachPlease Cream Blush + a soft matte GetSet Powder Blush for a buildable...

What it is: A talc-free matte eyeshadow palette with six essential neutrals that blend warm and cool tones, curated by Patrick for your everyday looks.Highlighted Ingredients:- Hyaluronic Acid and Squalane: Give...

What it is: A dual-ended brush with ultra-soft, vegan bristles designed to enhance, define, and diffuse cream or powder formulas into the hollows of the face. Brush Formulation: All Formulas Brush Coverage: Buildable...

What it is: A dual-ended eyeshadow brush with two fluffy ends that seamlessly blend crème and powder formulas.Brush Formulation: Cream and PowderIngredient Callouts: It is vegan and cruelty-free.What Else You Need to Know: The...

A cooling + soothing eyeshadow stick 6 piece set that gives high impact shimmer without the irritation and lasts up to 8-hrs. GoGo Cooling Shimmer Eyeshadow Set by Tower 28...

What it is: A cooling, long-wearing eyeshadow stick that lasts up to 8 hours and delivers high-impact shimmer—without the irritation. Highlighted Ingredients: - Biomimetic Sugar Complex: Addresses dryness and flakiness. - Crystal...

What it is: The first-ever setting blush, combining the benefits of a setting powder with a richly pigmented blush for 12-hr fade-proof color and blurred skin, now available in two limited-edition...

What it is: A talc-free, safe for sensitive skin setting powder that blurs and smooths skin, makes any base transfer-proof and sweat-resistant, and lasts up to 12 hours. Highlighted Ingredients: - Kaolin...

What it is: A value set including two full-size MakeWaves Mascaras in Black and Brown, designed to visibly volumize, lengthen, and define for your most natural-looking, amped-up lashes.Highlighted Ingredients:- Aquaflex Technology:...

WHAT IT IS: A set of five pocket-sized mini sponges for precise baking, setting and on-the-go touchups. WHAT IT DOES: Cute and practical, this travel-friendly set of five sponges is...

What it is: A light-as-air setting powder that extends your makeup wear, defends against sweat + humidity and mattifies shine while diffusing the look of pores.Formulation: Loose PowderHighlighted Ingredients:- Chia Seed Extract:...

What it is: A gripping primer with mattifying and blurring skincare benefits that deliver a smooth, filtered finish that makes your makeup last up to 12 hours.What Else You Need to...

What it is: A travel-friendly, dual-ended blush brush designed for seamless application of both liquid and powder blushes.Brush Formulation: All FormulasBrush Coverage: BuildableBristle Type: SyntheticIngredient Callouts: It is vegan and cruelty-free.What Else You Need to...

What it is: An innovative blush with a one-of-a-kind, pillowy-soft texture that delivers long-wearing, buildable, soft-matte color while blurring the look of pores.Highlighted Ingredients:- Clover Flower Extract: Antioxidant-rich to create a...