WINNER: Best Concealer, Allure Readers’ Choice Award 2023 *Source: Circana, U.S. Prestige Beauty Total Measured Market, Makeup Sales, December ‘23 WHAT IT IS Shape tape™ enters her radiant era! Medium...

What it is: An ultra-soft, ergonomic tool designed with a unique oloid shape for infinite uses that smoothly applies all makeup, from liquids and creams to powders.Brush Formulation: All Formulas Brush Coverage: Buildable...

WHAT IT IS Creamy, creaseless correctors are like waving a magic wand to erase the appearance of dark spots, redness, discoloration & more! WHY WE LOVE IT creamy, creaseless color...

WHAT IT IS Achieve ultimate dark circle defense™ with this revolutionary undereye color corrector. WHY WE LOVE IT multi-tasking, nutrient rich concealer helps even skin tone instantly helps reduce appearance...

sweet & simple Nutrition bar for your undereyes! let’s chat about it medium-full coverage concealer, natural matte finish angled tip for effortless on-the-go spot concealing infused with diamond powder to...

#1 concealer brand!* *Source: Circana, U.S. Prestige Beauty Total Measured Market, Makeup Sales, December ‘23 WHAT IT IS It’s the Summer of self-care—invest in yourself! We infused all of your...

Enhance your cheekbones, jawline, forehead, & nose with complete control thanks to a combination of micronized powders and spherical pigments that ensure smooth application. Blends easily with no streaking or...

WHAT IT IS: This kit includes entire Icy Nude Collection at 15% savings. Icy Nude Eyeshadow Palette: Our Icy Nude Palette is packed with innovative, buttery smooth, intensely pigmented shadows...

What it is: A waterproof, fragrance-free, transfer proof concealer with buildable medium to full coverage, and Vitamin E to visibly blur, brighten, and conceal. Coverage: Full Finish: Matte Formulation: Liquid Highlighted Ingredients:  - Vitamin...

The sexiest eye & lip combo, our Naughty Set includes 1 Naughty Nude Eyeshadow Palette & 1 full-size Power Bullet Cream Glow Lipstick in a complementing shade of your choice – feel confident &...

Available in 2 natural shades — Light/Medium & Medium/Dark —INVISIBLE HD FACE POWDERdefines and sets foundation while giving skin an effortless airbrushed finish—on camera or off. Coated micronized pigments for...

Based on the secret mixture of creams and primers she used as a makeup artist on photoshoots, Natasha developed this primer for customers with dry, flaky skin who want to...

With vibrant autumnal colors including sumptuous corals, rich reds, and glowing pinks, theCORAL EYESHADOW PALETTEoffers matte and iridescent shades in Natasha's famously buttery, blendable formulas. Long-lasting with no fading, creasing,...

An Allure Best of Beauty award winner, the SUNSET EYESHADOW PALETTE was one of Natasha's first global sensations. With super-saturated pigments that deliver an intense color payoff, this entrancing color story offers...

Including 3 metallics and 2 creamy mattes, this warm-toned 5-pan color story allows you to create multiple sunset-inspired looks on the go. Made with Natasha’s iconic formulas, all 5 NEW...

With a lustrous liquid formula for high-shine crease-free wear,CHROMA CRYSTAL LIQUID EYESHADOW locks into place with a shimmering, iridescent finish that resists creasing, smudging, and flaking. Intensely saturated pigments Dazzling chroma...

What it is: A limited-edition holiday set featuring three essential mauve and taupe eyeshadows in matte and sparkling foiled finishes, plus a mini taupe eye crayon.Ingredient Callouts: Free of parabens and mineral...

Designed to pick up the perfect amount of highlighter, the POWDER SHIMMER BRUSH applies your glow like a pro. How to Use FIRST Press the brush gently into the pan...

Silken fabric powder puff for applying sheer layers of INVISIBLE HD FACE POWDER or covering the under-eye while applying eyeshadow. Silky texture Flawless powder pickup Folds easily to reach smaller...

Designed to apply foundation in seamless, even layers, ND's LARGE FOUNDATION BRUSH is made with short, dense bristles for streak-free buffing How to Use FIRST Apply product to the head...

Designed to apply foundation in seamless, even layers, ND's FOUNDATION BRUSH is made with short, dense bristles for streak-free buffing. How to Use FIRST Apply product to the head of...

Apply body highlighter with out streaking or flaking using the LARGE BODY SHIMMER BRUSH. Can be used with both powder and liquid products. How to Use Apply product on brush...