Born This Way Soft Matte Foundation

Born This Way Soft Matte Foundation is the reformulated matte version of Too Faced's Born This Way base — weightless, buildable from medium to full, and built around oil control. The brand rates the coverage at up to 24 hours without fading.

Coverage	Medium, buildable to full
Finish	Matte
Formulation	Liquid
Wear	Up to 24 hours · waterproof · sweat- and humidity-resistant
Free from	Parabens · mineral oil · vegan · gluten-free · cruelty-free

What it actually does

• Matte without going flat. Too Faced calls the finish soft matte, and the coverage builds from medium to full depending on how much you use.
• Advanced oil control. This is the headline claim from the brand — it is the matte, shine-managing member of the Born This Way family.
• Still delivers moisture. Too Faced says the formula provides moisture for up to 12 hours alongside the oil control, so it is not a drying matte.
• Built for heat. Waterproof, and resistant to sweat and humidity, per the brand — useful through an Egyptian summer.
• Holds its look. Too Faced claims up to 24 hours of wear that stays true to colour and does not fade, settle, crease, cake, streak or sink into pores.
• Vegan, gluten-free and cruelty-free, with no parabens or mineral oil.

How to use

1. Pick your tool: a foundation brush, a sponge or your fingers all work.
2. Blend outward and downward starting from the centre of the face, so coverage is heaviest where you need it and fades naturally at the edges.
3. Layer for more. Go over the same area again rather than applying one thick pass — that is what keeps a matte base looking like skin.

Is it right for you?

Questions

Will a matte foundation dry my skin out?

Too Faced says this one delivers moisture for up to 12 hours while controlling oil, so it is designed to avoid that. Very dry skin will still be happier with the natural-finish version in the same line.

Does it need a setting powder?

Not for the sake of the finish — it is already matte and rated for long wear. Powder is optional if you want extra shine control in the T-zone.

How do I take it off?

It is waterproof, so use an oil-based or balm cleanser first, then your usual face wash. Water alone will leave traces behind.

How long does delivery take and how do I pay?

Delivery takes 3 to 21 working days, depending on availability. We accept credit card, debit card, Instapay and mobile wallets — there is no cash on delivery. See our Shipping Policy.

What if the bottle arrives damaged?

Report it within 1 day of delivery with a photo. Returns cover defective, damaged or expired items only, and once verified the refund goes to your original payment method within 15–30 days. See our Return & Refund Policy.