A flat, pointed brush for multi-purpose concealing, highlighting and sculpting. PRECISION HIGHLIGHTER BRUSH - 144 This multi-use brush can be used for precise application with light to moderate coverage. Use...

A small, pointed and dense brush for applying foundation with added precision. PRECISION FOUNDATION BRUSH - 100   A small, pointed and dense brush for applying foundation with added precision....

A small and rounded brush for distinct highlighting application HIGHLIGHTER BRUSH - 140   Designed for highlighting the cheek and brow bones, this complexion brush allows for generous product collection,...

An ultra-soft, dense makeup brush for a perfectly smooth, airbrushed foundation finish. It is the perfect brush for applying Watertone Skin-Perfecting Tint or other water-based foundations. AIRBRUSH FINISH FOUNDATION BRUSH...

A medium flat and rounded brush for use over the whole face. FOUNDATION BRUSH - 106   A medium flat and rounded brush for use over the whole face. A...

WHY YOU'LL LOVE ITThis must-have, game-changing brush gives you the power to flawlessly apply all your favorite shadow and liner formulas with just one tool. The innovative dual-ended design features...

Discover IT® This lash innovation is your peptide-infused black lash primer, eyeliner and lengthening mascara in one step! The power is in the groundbreaking ultra-skinny wand, which starts coating your lashes...

Discover IT® Experience the benefits of your best-selling, award-winning Bye Bye Pores Pressed Setting Powder—now in a bronzer! This universally flattering bronzer powder instantly airbrushes away the look of pores while...

Pillow Lips Solid Serum Lip Gloss is your mask-friendly solution for moisturized lips and a beautiful flush of color in just one swipe! Never sticky or tacky and infused with...

Say “bye bye” to facial redness! Developed with plastic surgeons, Bye Bye Redness Tinted Neutralizing Correcting Cream starts its life as your hydrating, skin-soothing moisturizer that reduces the redness on...

Brow Power Micro is your best-selling Brow Power Pencil—now with a micro-fine pencil tip that does the work for you to achieve feathery, natural-looking definition! The Universal Taupe shade adjusts...

Discover all the benefits of your best-selling, award-winning Bye Bye Pores finishing powder—in a blush! Developed with plastic surgeons, Bye Bye Pores Blush is infused with optical-blurring pigments and delivers...

Discover IT® Bye Bye Breakout Salicylic Acid Acne Serum goes beyond your typical acne treatment to clear up active acne and fade acne marks at the same time. With 2% salicylic acid...

Bye Bye Lines Concentrated Derm Serum visibly plumps skin and smooths lines! This clinically tested, dermatologist-approved anti-aging serum is formulated with 1.5% hyaluronic acid to deliver lasting hydration to your...

Discover IT® Inspired by our dermatologists’ lip treatments for lip lines and dry lips, Confidence in a Serum Lip Gloss is your high-shine lip gloss + lip serum in one! Available...

Discover IT® Say “bye bye” to redness and “hello” to soothed skin with Bye Bye Redness Serum. No matter your skin tone or type, this lightweight, skin-calming serum is your dermatologist-tested...

Bye Bye Dark Spots Concentrated Derm Serum is your dermatologist-tested treatment for dark spots on face. Formulated with 4% niacinamide and 1% ethyl vitamin C, this hyperpigmentation serum visibly reduces...

INNOVATIVE TECHNOLOGY COSMETICS™ We believe great makeup brushes should do the work for you. Experience the IT Cosmetics difference firsthand with this dual-ended, 2-in-1 brush that effortlessly applies your favorite liquid...

Deposit, define and diffuse in seconds with the Airbrush Tapered Bronzing Brush #150! It features a large, fluffy, rounded-cut brush head that's pinched on the sides for the most targeted...

Designed for your favorite powders and bronzers, this luxuriously large brush with dual-fiber hairs effortlessly distributes powder over your makeup without smudging for your smoothest, most even application. It’s so...

Quickly and fully cover your entire face with just a few strokes of this luxurious makeup brush! The soft, densely packed brush head picks up just the right amount of...

Featuring a large, fluffy and rounded brush head, this makeup brush is perfect for picking up and distributing the perfect amount of your favorite loose and pressed powders across your...

Designed for your favorite cream and powder blushes and highlighters, this luxuriously dense and angled brush effortlessly hugs the contours of your face to give you your most flawless, youthful...

Featuring precision-cut brush heads, this dual-ended concealer and foundation brush is designed to flawlessly reach every corner of your face. While the smaller end precisely applies your favorite concealer formulas...

Using Retinol in your PM skincare routine helps to kick start your skin renewal process whilst boosting overall skin clarity and uneven skin tone for a brighter, more even complexion.As...

This dynamic defence duo ensures you'll never forget the most essential skincare step.Stay one step ahead of the sun with x2 of our bestselling lightweight, broad-spectrum Dewy SPF 30. This...

Your daily essentials to keep skin hydrated, firm and protected.Set your skin up for success every morning with this power pair. Suitable for the AM routine, Bio-Active Ceramide Moisturizer layers...

You asked, we delivered. Out #1 bestselling serum is here in new size 60ml – and now you can bag the double size duo too. Double the size, double the...

CLEANSE – Salicylic Acid Cleanser The ultimate acne blemishes and oil reducing cleanser for a visibly clearer complexion. Hero ingredient Salicylic Acid (BHA) works within pores to help unclog and gently...

Introduce your skin to the power of Retinol with our duo designed for beginners. Crafted with a gentle, slow-release formula, these skin-renewing serums target early signs of aging and hyperpigmentation...

This power-packed trio works fast, penetrating deep into pores to clear blemishes, reduce inflammation and target excess oil, promoting a more even-looking complexion.Start your cleanse strong with our Salicylic Acid...

The ultimate cleansing duo to melt away makeup in one swipe.Your skincare routine should be simple, efficient and feel good, that’s why The INKEY List Reusable Cleansing Cotton Pads are...

Stock up and keep your body skin looking its best day after day with the PHA Duo. PHA Exfoliating and Hydrating Body Water Creams is the ultimate 2-in-1 daily body...

What it is: A sunscreen serum stick, with niacinamide and hyaluronic acid, that protects, hydrates, and leaves skin instantly glowing while brightening over time.Skin Type: Normal, Dry, Combination, and OilySkincare Concerns: Dryness, Dullness,...

What it is: A limited-edition cleansing balm that melts away makeup, SPF, and impurities while donating 20 meals to Feeding America® with each one sold.Skin Type: Normal, Dry, Combination, and OilySkincare Concerns: Uneven...

Vegan, soft fluffy brush with an angled head that’s perfect for a lifted blush look. Seamless application that creates cheek definition with a single sweep.  Cruelty-free, pro-quality application How to...

Vegan, fluffy, fan-shaped brush that sculpts and bronzes like a dream. The varying density of the bristle head creates a diffused, seamless application. The shape naturally sweeps across the face's...

What it is: A long wear, ultraprecise, one millimeter pencil for the tiniest hair-like details and a clean, soft natural look. Ingredient Callouts: This product is vegan, gluten-free, and cruelty-free. What Else...

What it is:A travel-size Ambient® Strobe Lighting Powder—an illuminating strobing powder designed to sculpt the face with light-creating depth and dimension for a refined highlight.What it does:Perfectly sized for travel,...

What it is: An eyeshadow collection that allows you to curate your own customizable palettes.Ingredient Callouts: Free of parabens, phthalates, mineral oil, sulfates SLS & SLES, and contains less than one percent...

What it is: A microfiber-infused formula that builds color and volume.Ingredient Callouts: Free of parabens, phthalates, and triclosan. This product is also vegan and cruelty-free.What Else You Need to Know: Paired with a...

Each ultra slim lipstick refill delivers saturated, longwearing color with a satin finish. The entire collection of Confession Ultra Slim Lipstick Refills can be used interchangeably with the sleek gold...

What it is: A waterproof gel eyeliner that glides on effortlessly to deliver up to 12 hours of high-impact wear without smudging, bleeding, or fading.Ingredient Callouts: Free of parabens, phthalates, mineral oil,...

What it is:A weightless, micro-glitter eyeshadow infused with light-reflecting pearls to create high-impact, sparkling eyes.What it does:This eyeshadow is infused with refined micro-glitter for a sophisticated, sparkling finish, and features...

What it is: An ultra-precise, ultra-slim brow pencil perfect for creating the thinnest hair-like strokes for naturally-defined brows.Ingredient Callouts: Free of sulfates SLS and SLES, parabens, phthalates, and triclosan, and contains less...

What it is: A mega-plush loose powder brush designed to seamlessly blend and set for an instantly filtered finish that lasts.Ingredient Callouts: This product is cruelty-free.What Else You Need to Know: This brush...

What it is: A matte contour stick in a range of shades for all skin tones. The buildable cream-to-powder long-wear formula is lightweight and blendable. Coverage: ✔ Medium Formulation: Stick Finish:...

What it is: A weightless, long-wearing, liquid lipstick with a soft-matte finish—born in a range of head-turning shades that look incredible on all skin tones.Ingredient Callouts: Free of parabens. This product is...

What it is: This one minute 10% AHA treatment clarifies, purifies, brightens and smooths skin by gently clearing dull surface cells to even texture over time. Skin Type: Normal, Dry, Combination, and...

What it is: A creamy, buildable, and blendable stick bronzer that provides natural-looking warmth and dimension. Highlighted Ingredients: - Vitamin E - Squalane Ingredient Callouts: Free of parabens and mineral oil. It is...