What it is: Featuring a brand-new formula, this full-coverage, gel-based, voluptuous lipstick defines and conditions the lips while providing maximum moisture. Lightweight, creamy texture melts into skin and keeps lips plump...

What it is: A lipstick that delivers glistening, full-coverage color with super-soft hydration and a lightweight, luminous, modern finish.Formulation Type: LipstickBenefits: Hydrating, Long-wearingHighlighted Ingredients:- Aloe Vera: Acts as an antioxidant.- Papaya Fruit: Contains...

What it is: A dual-ended lipstick and lip gloss that provides versatility in the look and feel of your lips and addresses texture to help smooth, soften, and hydrate. Formulation Type: Lip...

What it is: A clean, comfy lipstick packed with super nourishing botanical butters for satiny smooth, creamy, weightless color. Formulation Type: Lipstick Benefits: Hydrating Highlighted Ingredients: - Mango Butter: Visibly smooths fine lines....

What it is:A highly-comfortable, hydrating cream lipstick that sets to a velvety, satin finish that lasts throughout the day.What it does:Inspired by Huda’s love for self-expression through makeup, Demi Matte...

What it is: A buttery, pigment-rich, soft matte lipstick, available in a range of wearable shades, that hugs lips in pure comfort all day.Formulation Type: LipstickBenefits: Hydrating and Long-wearingIngredient Callouts: Free of parabens, formaldehydes,...

What it is: A hyaluronic-acid-infused formula that provides the hydrating power of a balm with the color payoff of a lipstick for a pigmented, dewy lip look.Formulation Type: Lipstick / Lip Balm...

What it is: A weightless air-whipped lip cream that hugs lips with rich color and nourishing hydration that gives a soft velvety matte finish.Formulation type: Liquid lipstickBenefits: HydratingIngredient Callouts: Free of sulfates SLS and...