What it is: A game-changing concealer that has a full-performance formula and advanced skincare properties. Coverage: Medium Finish: Natural Formulation: Liquid Highlighted Ingredients: - Botanical Stem Cell Actives: Powered by a trio of actives....

What it is: An all-matte, neutral palette with iconic pigmented formulas that effortlessly sculpt and blend to create everyday-to-dramatic looks.Ingredient Callouts: Free of parabens and mineral oil. These products are also cruelty-free.What...

Made with innovative color-shifting pigments, CHROMIUM LIQUID EYESHADOW moves seamlessly between 3 striking shades for a mesmerizing multidimensional look. Though it’s most dramatic applied in one swipe across the lid, CHROMIUM can also be...

What it is: A bold, limited-edition, 15-shade constellation of vibrant purple and fuchsia hues, featuring the brand’s iconic formulas and debuting a silky matte formula.Ingredient Callouts: Free of parabens and mineral oil....

What it is: A serum-infused liquid bronzer that gives skin an ultra-blurred, natural-matte finish and water-resistant, all-day wear.Highlighted Ingredients:- Sodium Hyaluronate: Supports both short- and long-term hydration.Ingredient Callouts: Free of parabens and...

What it is: A lightweight primer serum infused with hyaluronic acid, peptides, and powerful humectants for up to 72 hours of moisture, oil control, and bronzy glow. Formulation: Serum Highlighted Ingredients:- Hydroviton:...

What it is: A unique cream blush and highlighter duo with a semi-matte finish for a natural, buildable, and long-lasting flush of color.Ingredient Callouts: Free of parabens and mineral oil. It is...

What it is: A 15-pan warm-toned eyeshadow palette of new floral hues in Natasha’s iconic formulas, crafted to create the perfect springtime looks.Ingredient Callouts: Free of parabens and mineral oil. These products...

Enhance your cheekbones, jawline, forehead, & nose with complete control thanks to a combination of micronized powders and spherical pigments that ensure smooth application. Blends easily with no streaking or...

Available in 2 natural shades — Light/Medium & Medium/Dark —INVISIBLE HD FACE POWDERdefines and sets foundation while giving skin an effortless airbrushed finish—on camera or off. Coated micronized pigments for...

Provides an overall lifting effect thanks to advanced skin-boosting ingredients including squalane, amino acid peptides, Vitamin E, and tomato leaf cell culture extract.  Suitable for all skin types, the nourishing...

Based on the secret mixture of creams and primers she used as a makeup artist on photoshoots, Natasha developed this primer for customers with dry, flaky skin who want to...

Providing an instant mattifying effect while minimizing pores, MAGIC PRIMER ANTI-SHINE FACE BASE also contains shea butter and apricot kernel oil to actively condition your skin. Ideal for use on the T-zone,...

With a perfectly balanced complex of powerful lip-loving actives, botanical oils and emollients, the HY-GEN TINTED LIP MASK ensures essential daily lip care, nourishment and beautifully luscious-looking lips. This mask leaves the...

With vibrant autumnal colors including sumptuous corals, rich reds, and glowing pinks, theCORAL EYESHADOW PALETTEoffers matte and iridescent shades in Natasha's famously buttery, blendable formulas. Long-lasting with no fading, creasing,...

An Allure Best of Beauty award winner, the SUNSET EYESHADOW PALETTE was one of Natasha's first global sensations. With super-saturated pigments that deliver an intense color payoff, this entrancing color story offers...

Including 3 metallics and 2 creamy mattes, this warm-toned 5-pan color story allows you to create multiple sunset-inspired looks on the go. Made with Natasha’s iconic formulas, all 5 NEW...

With a lustrous liquid formula for high-shine crease-free wear,CHROMA CRYSTAL LIQUID EYESHADOW locks into place with a shimmering, iridescent finish that resists creasing, smudging, and flaking. Intensely saturated pigments Dazzling chroma...

What it is: A limited-edition holiday set featuring three essential mauve and taupe eyeshadows in matte and sparkling foiled finishes, plus a mini taupe eye crayon.Ingredient Callouts: Free of parabens and mineral...

The innovative design of the ND EYELASH CURLER creates a full, natural curl with no crimping or pulling. Soft silicone pad for full comfort. How to Use FIRST Apply only...

Set of 8 latex-free wedge makeup sponges that can be used wet or dry to apply cream foundation, concealer, blush, contour, or highlighter. How to Use FIRST Soak sponge in...

Designed to pick up the perfect amount of highlighter, the POWDER SHIMMER BRUSH applies your glow like a pro. How to Use FIRST Press the brush gently into the pan...

Silken fabric powder puff for applying sheer layers of INVISIBLE HD FACE POWDER or covering the under-eye while applying eyeshadow. Silky texture Flawless powder pickup Folds easily to reach smaller...

Designed to apply foundation in seamless, even layers, ND's LARGE FOUNDATION BRUSH is made with short, dense bristles for streak-free buffing How to Use FIRST Apply product to the head...

Designed to apply foundation in seamless, even layers, ND's FOUNDATION BRUSH is made with short, dense bristles for streak-free buffing. How to Use FIRST Apply product to the head of...

Apply body highlighter with out streaking or flaking using the LARGE BODY SHIMMER BRUSH. Can be used with both powder and liquid products. How to Use Apply product on brush...

An essential tool for flawless application of cream products, the ND ERGONOMIC PRO makeup sponge is 100% latex-free and comes in a convenient carrying case. How to Use FIRST Wet...

Apply your mascara in smooth even layers for thick, clump-free lashes that last. How to Use MASCARA APPLICATION Place above the eyelid behind eyelashes and use tool to hold eyelashes...

A luxurious, dual-ended face brush crafted from the highest-quality vegan materials. This multifunctional brush features a dense, angled side for applying liquid & powder foundation and cream blushes, and a...

What it is: A long-wearing liquid eyeliner with an immediate and rich jet-black color payoff.Ingredient Callouts: This product is cruelty-free.What Else You Need to Know: Achieve high color payoff and precision in one...

Inspired by Natasha's love of purple, the LILA EYESHADOW PALETTE features 15 gorgeous shades in a combination of warm and cool violets, plums, & fuchsias that are perfect for every skin tone....

MINI TROPIC features blue, green, & pink shades inspired by the vivid colors of the tropical landscape in creamy matte, sparkling, & metallic finishes. HOW TO USE PRIME Apply ND'S EYESHADOW...

Made with a formula that’s both lightweight and richly pigmented, WORK & SET+ offers the perfect balance of zero-transfer coverage and all-day staying power. Available in essential black, brown, and nude shades...

Including Natasha's world-renowned signature highly pigmented and easy-to-blend formulas, the BABY BRONZE PALETTE contains 2 Creamy Mattes in warm nude and medium brown, complemented by a high-shine bronze-champagne Metallic.  HOW TO USE...

CIRCO LOCO offers Natasha’s classic matte and metallic formulas including the innovative cream to powder formula first introduced in the METROPOLIS and LOVE palettes. Each color family in the palette includes...

The ultimate shade extension to Natasha's smash hit SUNSET EYESHADOW PALETTE, the SUNRISE EYESHADOW PALETTE features 15 NEW shades in a stunning color story perfect for building radiant summer looks. Packed with...

Inspired by the shades & textures of 20th-Century New York City, MINI METROPOLIS is the long-awaited shade extension to the full-size METROPOLIS PALETTE. Featuring 3 of the most popular shades from the...

The third launch of her smash-hit 3-pan palettes—following BABY GLAM and BABY BIBA—the BABY GOLD EYESHADOW PALETTE offers the same pan size found in Natasha’s 5-pan mini palettes. HOW TO USE PRIME Apply ND'S EYESHADOW BASE across...

With shade names personally chosen by Natasha to reflect the central theme of love & 5 heart-stopping finishes, the LOVE EYESHADOW PALETTE can be used for irresistible multi-dimensional looks or inspired everyday...

Inspired by the color theme of the 60s, the shades in MINI RETRO include a dazzling neutral duo-chrome, a velvety metallic gray, two creamy neutral mattes, and a rosy pink metallic—perfect for...

Exceptional among pastel eyeshadows, each of these fresh modern shades offers exquisitely saturated color & a uniquely buildable intensity for everything from subtle to statement looks. All 5 shades in...

MINI CRUSH is paired with ND’s brand-new medium blender brush featuring innovative synthetic fibers that deliver a feather-soft feel resembling squirrel hair. Designed for all eye shapes and sizes, it...

With its versatile selection of 2 creamy mattes, 2 luscious metallics, and 1 high-impact duo chrome, the MINI NUDE EYESHADOW PALETTE allows you to create both subtle, sophisticated daytime looks and dazzling...

With 2 creamy mattes & 3 gorgeous varieties of shimmer, MINI STAR can be mixed and matched to create a variety of day-to-night looks. The palette also includes one of Natasha's most...

A must-have for any collection, the BIBA PALETTE's neutral color story reveals creamy matte, metallic, & cream powder finishes, including the first cream powder formula of Natasha’s famous BLACKEST BLACK EYESHADOW.  Each...

Building on the concept of the Large-Sized TRIOCHROME Palette, this palette presents a captivating spectrum of blue shades, featuring 3 Mattes and 1 Metallic, all inspired by a high-shine blue Multichrome...

The bestselling BRONZE PALETTE offers warm coppers, foiled bronzes, burnt umbers, & rich neutral champagnes for effortless daytime drama or serious evening glam.  With finishes ranging from richly packed foils to classic...

What it is: A new and elevated 15-shade version of Natasha's iconic Gold Palette in her signature formulas, designed to create mesmerizing, golden-hued looks.Ingredient Callouts: Free of parabens and mineral oil. These...

What it is: A five-shade constellation of cool-toned pink and mauve shades with a perfect smokey taupe, ideal for soft everyday looks to statement rosy glam.Ingredient Callouts: Free of parabens and mineral...

What it is: An ultimate 15-shade palette of warm nudes and rich champagnes, featuring two innovative new finishes: Slip Cream Matte and Metal Gloss.Ingredient Callouts: Free of parabens and mineral oil. These...