Hy-Glam Brightening & Hydrating Medium to Full Coverage Crease Proof Serum Concealer

Natasha Denona Hy-Glam Serum Concealer is a liquid concealer that behaves more like a skincare step than a mask. The coverage starts medium and natural, builds where you need it, and sets to a luminous matte finish that is designed not to collect in fine lines under the eyes.

What it actually does

• Covers without going flat. Natural, buildable, medium coverage that can be sheered down or layered up, finishing luminous rather than powdery.
• Resists creasing. The brand positions it as a long-wearing, creaseless formula — the main reason to pick it for under-eye work.
• Blurs texture as it covers. Biomimetic pigments and texture-perfecting microspheres are used to give what Natasha Denona calls an airbrushed result.
• Feels weightless. It is formulated to stay flexible on the skin instead of sitting as a stiff film.
• Skincare-leaning formula. Built around a trio of botanical stem cell actives.
• Cleaner credentials. Made without parabens or mineral oil, and listed as vegan, gluten-free and cruelty-free.

How to use

1. The flocked, drop-shaped applicator has a hollow well that picks up a measured amount of product — one dip is usually enough.
2. For under-eyes and wider areas of the face, sweep with the flat face of the applicator to lay down fuller coverage.
3. For a single spot, dot with the pointed tip and blend out with a damp sponge, a foundation brush or a clean fingertip.
4. Slot it in anywhere: with or without primer, before or after foundation, with or without powder.

Natasha's tip for creasing: if your under-eyes crease, give the concealer a couple of minutes to set, then sweep gently inwards from the outer corner with a clean, dry finger. Powder after if you like.

Is it right for you?

Questions

Does it go before or after foundation?

Either works — Natasha Denona notes it fits into the same routine as your other complexion products in whichever order you prefer, with or without powder on top.

Will it crease under my eyes?

It is formulated as a creaseless concealer. If you are prone to creasing, the brand's own advice is to let it set for a minute or two, then blend inwards from the outer corner with a dry finger before adding powder.

Can I use it for spots as well as under-eyes?

Yes. Use the pointed tip of the applicator to place product precisely on a blemish, then blend with a sponge, brush or finger. The flat side is better for the larger under-eye area.

How much coverage can I actually get?

The finish starts natural and medium, and layers up from there. Because it is highly pigmented you can also tone it right down for a sheer, barely-there look.

How long does delivery take?

Delivery takes 3 to 21 working days, depending on availability. Stocked shades ship sooner; shades we source for you take longer.

Payment and returns?

We accept credit card, debit card, Instapay and mobile wallets — no cash on delivery. Returns cover defective, damaged or expired items only, reported within 1 day of delivery; refunds reach your original payment method within 15–30 days.