WHAT IT DOES Buildable cream-to-powder formula that’s impossible to mess up. Creates a sheer wash of color that can be layered for added depth. Blendable formula applies with a soft-matte...

What it is: A palette that allows you to play with and create magnetic makeup looks offering 18 rosy tints and earthy shades across five different textures.Ingredient Callouts: This product is cruelty-free.What...

Made with innovative color-shifting pigments, CHROMIUM LIQUID EYESHADOW moves seamlessly between 3 striking shades for a mesmerizing multidimensional look. Though it’s most dramatic applied in one swipe across the lid, CHROMIUM can also be...

What it is: An exclusive formula that creates a spotlight effect on the eyes or face and provides a translucent wash of shimmer.Ingredient Callouts: Free of parabens. This product is also cruelty-free.What...

What it is:A double-ended matte and shimmer brow highlighter.What it does:This silky Anastasia Highlighting Duo Pencil features a matte highlighter on one end and a shimmer highlighter on the other....

What it is:An ultra-pigmented, waterproof color for the eyes that won’t crease or smudge.What it does:This intense color provides a lasting coverage for the eyes. It stands up to everything...

What it is: An essential mini eyeshadow collection featuring nine full-pigment shades, from cool-toned neutrals to icy pastels in matte and metallic finishes. Ingredient Callouts: Free of parabens, phthalates, mineral oil, and contains...

Anastasia Beverly Hills Sultry Mini Eyeshadow Palette contains 9 full-pigment shades including neutral, cool-toned mattes and metallics. This essential mini smoky eyeshadow collection features ABH’s highly pigmented, easy-to-blend formula and offers a...

What it is: An intensely pigmented, blendable eyeshadow stick to define every eye shape and flatter every skin tone, available in matte and shimmer shades.What Else You Need to Know: Expert-level eyeshadow...

Color outside the lines. Create the ultimate holiday soft-glam look with our limited-edition eyeshadow sticks, inspired by late '80s and early 2010s music culture. These lightweight, creamy sticks are buildable,...

What it is: Clean, transfer-proof, multi-use pigment paints that leave skin feeling moisturized and nourished. Highlighted Ingredients: - Plant Squalane: Protects and softens skin. - Hyaluronic Acid: Provides skin-loving hydration. -...

What it is: A super creamy, do-it-all eyeshadow stick that makes it easy to line, shade, smoke out, and highlight eyes all in one with crease-resistant color.Ingredient Callouts: Free of parabens. It...

What it is: A creamy, dimensional eyeshadow and face glitter with unique reflective qualities and intense sparkle for a hyper-pigmented wet-look shine.Ingredient Callouts: Free of parabens and mineral oil. It is also...

SWIPE. SMOLDER. SEDUCE. Draw attention with a seductively smooth, ultra-creamy eyeshadow stick that applies instant high-impact color and sets to an all-day, crease-resistant matte finish. Fueled by Flexi-Lock Technology, it...

SHOW YOUR COLORS Reveal your true colors with a range of eyeshadows to express yourself and your artistry without limits. From buttery mattes and lustrous satins, to electric pops of...

SOFT WEAR. HARD SHINE. Amplify eyes Hardwired Eyeshadow—a rich and radiant lineup of four precious metals. A rare combination of high-pigment with high-shine, ultrafine blends of shimmer, glitter, and pearl...

SHOW YOUR COLORS Reveal your true colors with a curated eyeshadow pairings to express yourself and your artistry without limits. From buttery mattes and lustrous satins, to electric pops of...

WHAT IT IS Take your eye look to the next level with these creamy sticks that are like an eyeshadow & liner in 1! WHY WE LOVE IT velvety-smooth, luscious...

WHAT IT IS Double the glam, double the fun! Get 4 products in 1 with these double-ended creamy sticks that act as an eyeshadow & liner all-in-1! WHY WE LOVE...

WHAT IT IS Get a FREE quick stick™ shadow stick when you buy 2 of the viral, best-selling shadow stick liners! WHAT'S INCLUDED 3 quick stick™ shadow sticks for the...

sweet & simple Eye-intensifying cream pigment, plus skincare benefits! let’s chat about it cream shadow with radiant satin finish (No glitter!) super soft formula is buildable & blendable, plus waterproof...

What it is: A long-wearing, smudge-resistant, silky cream eyeshadow for sheer color with multidimensional glistening shimmer.Highlighted Ingredients:- Floating Multicolor Pearls: Ultrafine reflective pearls for a luminous finish.Ingredient Callouts: Free of parabens, formaldehydes,...