What it is: An up to 24 hour flake-free, smudgeproof, long-wearing tubing mascara that is clinically shown to visibly volumize, lengthen, and curl.Formulation Type: Volumizing, Curling, LengtheningBenefits: Long-wearingHighlighted Ingredients:- Shea Butter: Conditions.- Castor...

What it is: An ultra-conditioning lash treatment primer that delivers volume to your lashes before you even apply mascara.Highlighted Ingredients:- Cellulose: Plant-derived thickening agent.- Caranuba Wax: Emollient from the leaves of...

What it is: A dual-ended eyeliner with a waterproof liquid and a pencil liner, combined in one convenient tool.Highlighted Ingredients:- Amazonian Clay: Nature’s most perfect ingredient for better, longer, truer wear.-...

What it is: An ultra-moisturizing, nonsticky lip oil-gloss hybrid that hydrates with natural oils.Formulation Type: Lip GlossHighlighted Ingredients:- Sunflower and Jojoba Seed Oils: Soften lips.Ingredient Callouts: This product is vegan and cruelty-free.What Else...

What it is:A double-ended brush custom designed to be used with Veil™ Translucent Setting Powder (sold separately).What it does:The smaller, tapered side is perfectly shaped to set the under-eye area,...

What it is: A concealer and serum that provides instant medium coverage and clinically fades the look of dark spots and other skin texture concerns over time.Coverage: MediumFinish: NaturalFormulation: CreamHighlighted Ingredients:- 2% Niacinamide: Helps...

What it is: A 24HR waterproof + full-coverage concealer for dark circles and hyperpigmentation that also reduces the look of wrinkles without creasing. Coverage: Full Finish: Natural Formulation: Cream Skin Type: Normal, Dry, Combination, and...

What it is: A creamy eyeliner pencil that blends smoothly without losing pigmentation.Ingredient Callouts: Free of parabens and mineral oil. It is also cruelty-free.What Else You Need to Know: This innovative eye crayon...

What it is: A concentrated liquid shimmer that can be added to your foundation, primer, moisturizer, or simply used alone for a super-highlighted glow.Highlighted Ingredients:- Green Tea (Camellia Sinensis) Leaf Extract:...

What it is: A waterproof, ultra-pigmented creamy pencil that precisely defines, sculpts, and fills lips.Formulation Type: Lip LinerBenefits: Long-wearingHighlighted Ingredients:- Vitamins C and E: Provides antioxidant protection.- Cottonseed and Olive Oils: Condition lips.-...

What it is: A finely-milled blurring powder for all day wear, 24-hour shine control, and a soft matte finish. Available in four shades for all skin tones. Highlighted Ingredients: - Performance...

What it is: A bestselling, non-sticky, moisturizing lip gloss for soft, shiny lips. Highlighted Ingredients: - Apricot Kernel Oil: Nurtures and soothes lips. - Raspberry Seed Oil: Protects lips against damage...

What it is: A sweat-proof, waterproof, aluminum-free primer that absorbs excess sweat and oil to visibly tighten pores, mattify skin, and prolong makeup wear.Skin Type: Normal, Oily, CombinationConcerns: Oil, Pores, Uneven Skin ToneHighlighted...

What it is: A clean, comfy lipstick packed with super nourishing botanical butters for satiny smooth, creamy, weightless color. Formulation Type: Lipstick Benefits: Hydrating Highlighted Ingredients: - Mango Butter: Visibly smooths fine lines....

What it is: A super soft, sheer setting and smoothing powder baked with skincare that sweeps away shine (not glow), feels like nothing, but looks like everything.Coverage: LightFinish: NaturalFormulation: Pressed PowderHighlighted Ingredients:- Bamboo Stem...

What it is: A safe for sensitive eyes vegan mascara that visibly volumizes, lengthens, and defines, for the most amped-up, natural-looking lashes. Formulation Type: Volumizing and Lengthening Benefits: Long-wearing, Water Resistant Highlighted Ingredients:...

What it is: A two-in-one tinted brow gel with mini fibers and a visibly enhancing serum for immediate color and volume, as well as tinted, thicker-looking over time. Highlighted Ingredients: -...

What it is: A mini eyeshadow palette featuring nine variations of the sexiest nude shades designed to be worn by everyone.What Else You Need to Know: Created to suit every skin tone...

What it is: A cult-favorite, waterproof, sweatproof, and fast-drying lash glue with an easy-peel formula and all-day wear.Ingredient Callouts: This product is cruelty-free.What Else You Need to Know: This dermatologist- and ophthalmologist-tested lash...

What it is: A palette that includes 18 golds, coppers, and neutrals in matte, metallic, shimmer and gel-liner hybrid textures.Ingredient Callouts: Free of parabens, mineral oil, sulfates SLS & SLES, and contains...

What it is: A cream bronzer stick that contours, sculpts, and creates dimension in a blendable, blurring plant-derived formula. Coverage: Light Finish: Natural Formulation: Stick Highlighted Ingredients: - Plant Squalane: Provides skin barrier protection....

What it is:A hybrid, waterproof kohl eyeliner pencil.What it does:This long-lasting formula combines the silky application of a liquid liner with the sultry, smudgy texture of kohl. Blend it with...

What it is: A 16-hour wear cream bronzer in 4 beautiful sun-kissed shades for face and body that blurs skin, hydrates with hyaluronic acid, and is sweatproof. Coverage: Medium Finish: Natural Formulation: Cream Highlighted...

What it is: An ultra-fine setting powder in a perfect try-me mini size that blurs the look of imperfections and visibly reduces shine.Coverage: MediumFinish: NaturalFormulation: Pressed PowderHighlighted Ingredients:- Rose Wax and Almond Oil: Help...

What it is:A soft-focus, semi-matte contour wand with sponge applicator.What it does:The Hollywood Contour Wand’s easy cushion applicator makes creating gorgeous, sculpted cheekbones easy. It has treated pigments with good...

What it is:A primer with anti-aging properties that creates an instant soft-glow focus.What it does:Give your complexion an instant pick me up and create an effortlessly dewy look. Wonderglow is...

What It Is: A non-sticky, alcohol-free, dewy setting spray with a microfine mist that sets makeup for up to 12 hours, keeping skin glowy and makeup from fading.Finish: RadiantFormulation: Lightweight...

What It Is: A matte, cool-toned cream contour stick that blends easily to add instant depth and dimension by mimicking the look of natural shadows.Highlighted Ingredients Thyme Extract Blend -...

Only at Sephora.What It Is: A multi-use cream blush and lip color with a nourishing formula that builds and blends effortlessly for a natural flush.Highlighted Ingredients Mango Butter, Avocado Oil,...

Only at Sephora.What It Is: A hydrating, non-sticky, long-lasting lip gloss that cushions lips all day with soft, nourishing color and shine.Formulation Type: Lip glossBenefits: HydratingIngredient CalloutsFree of parabens, formaldehydes...

What It Is: An easy-glide, waterproof gel pencil that stays put all day - even on the waterline - with a built-in sharpener for maximum precision and glide every time.Ingredient...

What it is: Clean, cream-to-powder eye shadow trios with a velvety, buildable formula and a weightless finish. Highlighted Ingredients:  - Rice Starch: For smooth application and unique fluffy sensation. - Coconut...

What it is: A supercharged liquid highlighter with long-term benefits and an instant, ethereal glow, available in flexible shades. Coverage: Light Finish: Radiant Formulation: Liquid Highlighted Ingredients:  - Vitamin C: Visibly evens tone, brightens,...

What it is: An essential makeup tool that creates a seamless curve as color glides over lips and is a perfect match for Lip Suede (sold separately).What Else You Need to...

What it is: An endlessly buildable mascara that lengthens, defines, and volumizes for a natural to bold lash—the clean formula is pigment-rich and flake-free.Formulation Type: Volumizing and Lengthening Benefits: Long-wearing, Waterproof Highlighted Ingredients: -...

What it is: An essential blending brush with a flat shape for even color dispersion—the ideal companion to Super Loaded Tinted Highlight (sold separately).What Else You Need to Know: Luxurious and durable,...

What it is: A soft, densely packed cream brush for seamless blending and the ideal companion for cream bronzer, blush, and contour.Brush Formulation: All FormulasBrush Coverage: BuildableBristle Type: SyntheticIngredient Callouts: It is cruelty-free.What Else You...

What it is: A specialized dome-shaped blending brush that distributes color seamlessly without streaking—the perfect match for Baby Cheeks Blush Stick (sold separately). Highlighted Ingredients: - Sustainable Hardwood Birch: Sourced from...

What it is: A tapered powder brush for precise applications and the ideal companion for powder blush, contour, highlight, and bronzer.Brush Formulation: Powder Brush Coverage: Buildable Bristle Type: Synthetic Ingredient Callouts: It is also gluten-free...

What it is: A blending brush made with super soft nylon fibers for easy, effortless application.Brush Formulation: All FormulasBrush Coverage: BuildableBristle Type: SyntheticIngredient Callouts: Free of parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate,...

What it is: An eyeshadow brush with sumptuous fluffy bristles and a soft rounded shape to diffuse and refine color for a seamless finish—making it a blending essential.What Else You Need...

What it is: A multitasking eyeshadow brush with tapered, flat bristles made for effortless eyelid or lash-line application.What Else You Need to Know: Luxurious and durable, each brush is handmade in Japan...

What it is: A universal powder brush for precise application and an ideal companion for Beauty Butter Bronzer (sold separately), delivering a warm, beachy flush of color.What Else You Need to...

What it is: A brush with a pointed tip for targeted coverage just where you need it—the ideal companion to the Vital Skin Foundation Stick (sold separately).What Else You Need to...

What it is: A paddle foundation brush with tapered, flat bristles for a precise application that helps achieve a polished, natural-looking finish and hides imperfections.What Else You Need to Know: Luxurious and...

What it is: A weightless, clean setting powder packed with protective, skin-refining actives for an instant diffused look and healthier-looking skin over time.Coverage: LightFormulation: Pressed PowderHighlighted Ingredients:- Probiotic: Enhances skin’s natural defense mechanisms.-...

What it is: A crease-proof, self-setting, hydrating concealer with a radiant-looking finish and medium coverage—perfect for hiding the look of dark circles, hyperpigmentation, and blemishes.Coverage: MediumFinish: RadiantFormulation: LiquidHighlighted Ingredients:- Amla Fruit Extract: Supplies an...

Designed to play nice with sensitive, acne-prone skin, this big blending brush has soft, quick-drying synthetic bristles that help reduce excess moisture to keep brushes fresher and more hygienic between...

Designed to play nice with sensitive, acne-prone skin, this baby blending brush has soft, quick-drying synthetic bristles that help reduce excess moisture keeping your brush fresher and more hygienic (important...

It's time to get glowing! Prep-Set-Glow is a gorgeous hydrating mist that feels refreshing and contains light reflecting properties that leaves the skin with ICONIC's glow. This stunning multi-use spray...