ShineOn Lip Jelly
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Tower 28 Beauty ShineOn Lip Jelly is the gloss for people who gave up on gloss. It delivers glassy shine and a wash of juicy, sheer colour with the cushioned comfort of...
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Tower 28 Beauty ShineOn Lip Jelly is the gloss for people who gave up on gloss. It delivers glassy shine and a wash of juicy, sheer colour with the cushioned comfort of a balm — and none of the stickiness that usually comes with it.
What it actually does
- Shines without the stick. A jelly texture gives gloss-level reflection while feeling like a balm on the lips.
- Conditions with a five-oil blend. The formula uses five nurturing oils to keep lips from drying and peeling, per Tower 28.
- Softens and soothes. Apricot kernel oil nurtures and calms lips.
- Defends against daily stressors. Raspberry seed oil helps protect lips from free radicals and environmental aggressors.
- Supports lip renewal. Rosehip oil carries vitamins A and E and promotes cell repair, according to the brand.
- Conscious formula. Vegan, cruelty-free and gluten-free.
How to use
- Swipe straight onto bare lips for sheer, glassy colour.
- Or layer it over your favourite lipstick to turn any shade juicy and dimensional.
Is it right for you?
Yes, if…
- You want high shine but hate sticky, hair-catching gloss
- You like sheer, low-effort colour you can apply without a mirror
- Your lips lean dry and need a gloss that moisturises too
Think twice if…
- You want opaque, full-coverage pigment — the colour here is deliberately sheer
- You're after a long-wear or transfer-proof lip — glosses by nature need reapplying
Questions
Is it actually non-sticky?
That's the product's whole reputation — Tower 28 built it as a non-sticky gloss with the comfort of a balm, and it's one of the brand's bestsellers for exactly that reason.
Can I layer it over lipstick?
Yes — the brand suggests wearing it solo on bare lips or swiped over your usual lip colour for a soft, glossy finish.
How long does delivery take?
Delivery takes 3 to 21 working days, depending on availability. In-stock items arrive at the shorter end of that range; items we order in for you take longer.
How can I pay?
Credit card, debit card, Instapay and mobile wallets — no cash on delivery.
What is the return policy?
Returns are accepted for defective, damaged or expired items only, reported within 1 day of delivery. Once confirmed, we refund to the original payment method within 15–30 days.
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