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Tower 28 Beauty

ShineOn Lip Jelly

LE 2,650.00
Earn 265 SOFIE points

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Tower 28 Beauty ShineOn Lip Jelly is the gloss for people who gave up on gloss. It delivers glassy shine and a wash of juicy, sheer colour with the cushioned comfort of...

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Tower 28 BeautyLE 2,650.00

About this product

Tower 28 Beauty ShineOn Lip Jelly is the gloss for people who gave up on gloss. It delivers glassy shine and a wash of juicy, sheer colour with the cushioned comfort of a balm — and none of the stickiness that usually comes with it.

What it actually does

  • Shines without the stick. A jelly texture gives gloss-level reflection while feeling like a balm on the lips.
  • Conditions with a five-oil blend. The formula uses five nurturing oils to keep lips from drying and peeling, per Tower 28.
  • Softens and soothes. Apricot kernel oil nurtures and calms lips.
  • Defends against daily stressors. Raspberry seed oil helps protect lips from free radicals and environmental aggressors.
  • Supports lip renewal. Rosehip oil carries vitamins A and E and promotes cell repair, according to the brand.
  • Conscious formula. Vegan, cruelty-free and gluten-free.

How to use

  1. Swipe straight onto bare lips for sheer, glassy colour.
  2. Or layer it over your favourite lipstick to turn any shade juicy and dimensional.

Is it right for you?

Yes, if…

  • You want high shine but hate sticky, hair-catching gloss
  • You like sheer, low-effort colour you can apply without a mirror
  • Your lips lean dry and need a gloss that moisturises too

Think twice if…

  • You want opaque, full-coverage pigment — the colour here is deliberately sheer
  • You're after a long-wear or transfer-proof lip — glosses by nature need reapplying

Questions

Is it actually non-sticky?

That's the product's whole reputation — Tower 28 built it as a non-sticky gloss with the comfort of a balm, and it's one of the brand's bestsellers for exactly that reason.

Can I layer it over lipstick?

Yes — the brand suggests wearing it solo on bare lips or swiped over your usual lip colour for a soft, glossy finish.

How long does delivery take?

Delivery takes 3 to 21 working days, depending on availability. In-stock items arrive at the shorter end of that range; items we order in for you take longer.

How can I pay?

Credit card, debit card, Instapay and mobile wallets — no cash on delivery.

What is the return policy?

Returns are accepted for defective, damaged or expired items only, reported within 1 day of delivery. Once confirmed, we refund to the original payment method within 15–30 days.

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