What it is: A lightweight, full-pigment sculpting brow wax that precisely sculpts and holds brows in place.Highlighted Ingredients:- Shea Butter, Jojoba Seed Oil, and Argan Oil: Rich in fatty acids; help...

What it is: An up-to-36-hour, full-blast, volumizing mascara that layers easily to build massive volume without weighing down lashes.What Else You Need to Know: BADgal BANG! creates massive volume. The gravity-defying formula...

What it is: A large, domed foundation brush that is designed to seamlessly buff and stipple Pro Filt’r foundation for fast buildable coverage.Highlighted Ingredients:- Blue Agave Extract: Mattifies.Ingredient Callouts: This product is...

What it is: A velvety matte eyeshadow palette that blends warm and cool nudes for ultimate versatility.Ingredient Callouts: Free of parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar,...

What it is: A dual-ended brush that applies both creams and powders to the small areas of your face, sculpting and blending with ease for a softly defined look.Brush Formulation: All FormulasBrush...

What it is: A dual-ended blush brush that applies both cream and powder with ease for a diffused and glowy look.Brush Formulation: Cream and PowderWhat Else You Need to Know: This is a...

New and Improved! #FauxFilter is back with the same full coverage and long-lasting properties, you know and love from the OG formula, but with 24-hour flexible wear, a luminous matte...

Our OG, But BETTER! Now with an extended shade range suitable for ALL skin tones, our iconic, game-changing liquid matte lipstick has also been upgraded to be vegan friendly with...

If you prefer an automatic eyeliner to one you need to sharpen, open your eyes to Superhero No-Tug Retractable Eyeliner! Featuring our exclusive No-Tug Technology™, this waterproof mechanical eyeliner delivers...

Your Skin But Better Setting Spray+ is your makeup extending spray and soothing hydration mist in one game-changing product! This multitasking must-have provides up to 16-hour wear to keep your...

What it is: A skin-reviving, SPF treatment foundation that blends like a second skin with a natural dreamy finish to blur, visibly smooth texture, and minimize pores. Coverage: Medium Finish: Natural Formulation: Liquid SPF: SPF...

What it is: A tapered foundation brush that delivers a streak-free and seamless finish; pairs perfectly with Soft’lit Naturally Luminous Longwear Foundation (sold separately).Brush Formulation: Liquid Brush Coverage: Buildable Bristle Type: Synthetic What Else You Need...

What it is: A diamond-dusted highlighter that delivers a 3D glittering veil of pure sparkle for face and body.Ingredient Callouts: Free of sulfates SLS and SLES, parabens, and phthalates. This product is...

What it is: An ultra-comfortable sheer lipstick with the perfect amount of nourishing color and shine that is available in a range of easy-to-wear shades for all.Ingredient Callouts: Free of parabens and...

What it is: A hydrating multi-use stick that plays by your rules. Using color-shift technology, this formula brings out the most flattering universal rosy color of cheeks + lips for all...

What it is: A liquid lipstick with a creamy, whipped texture that hugs lips and provides intense color in one precise swipe. Formulation Type: Lipstick Benefits: Long-wearing Ingredient Callouts: Free of parabens and phthalates....

What it is: A lightweight glowy blush with buildable, seamless, and silky color to keep you beaming all day. Coverage: Medium Finish: Radiant Formulation: Pressed Powder Ingredient Callouts: Free of parabens, formaldehydes, formaldehyde-releasing agents, phthalates,...

WHAT IT DOES Sheer, buildable cream formula that’s impossible to mess up Creates natural warmth and soft definition without any orangeness or streaks. Blendable formula for a second-skin finish that’s...

WHAT IT DOES Proprietary tubing technology wraps and defines each lash with no smudging — ever Precision brush makes it easy to lift and separate each lash for a full,...

WHAT IT DOES The vitamin-rich base replenishes moisture for a dewy, lit-from-within glow that lasts beyond makeup Micro-fine pearls reflect light and illuminate the skin Plant-based squalane locks in hydration...

What it is: A clear gel that easily shapes and tames brows, locking in your look for up to 24 hours.Highlighted Ingredients:- Provitamin B5: Helps brows look polished and defined.- Polymers:...

What it is: An innovative dual-ended brush that effortlessly blends all cream complexion products.Brush Formulation: CreamBrush Coverage: BuildableBrush Handle Length: 4.33 inchesBristle Type: Synthetic and Natural BlendWhat Else You Need to Know: This multiuse brush perfectly...

What it is: A dual-ended brush that features softly tapered hairs to give you the most flawless blush and highlighter application.Brush Formulation: PowderBrush Coverage: BuildableBrush Handle Length: 3.94 inchesBristle Type: Synthetic and Natural BlendIngredient Callouts: It...

What it is: A translucent balm that gives a dewy glass-like glow for the eyes and face in a nourishing, emollient formula.Ingredient Callouts: This product is vegan, cruelty-free, and gluten-free.What Else You...

What it is:A lightweight primer that creates a seamless canvas that keeps cream and powder eye color looking brilliant, fresh, and just-applied all day.What it does:This smudge-proof eyeshadow base uses...

What it is: A revolutionary tubing mascara with a 24-hour flake-free and smudge-proof formula that has lengthening ‘tubes’ that wrap lashes for XL length, lift, and lash love.Formulation Type: Curling and Lengthening...

What it is: An up to 24 hour flake-free, smudgeproof, long-wearing tubing mascara that is clinically shown to visibly volumize, lengthen, and curl.Formulation Type: Volumizing, Curling, LengtheningBenefits: Long-wearingHighlighted Ingredients:- Shea Butter: Conditions.- Castor...

What it is: An ultra-conditioning lash treatment primer that delivers volume to your lashes before you even apply mascara.Highlighted Ingredients:- Cellulose: Plant-derived thickening agent.- Caranuba Wax: Emollient from the leaves of...

What it is: A dual-ended eyeliner with a waterproof liquid and a pencil liner, combined in one convenient tool.Highlighted Ingredients:- Amazonian Clay: Nature’s most perfect ingredient for better, longer, truer wear.-...

What it is: An ultra-moisturizing, nonsticky lip oil-gloss hybrid that hydrates with natural oils.Formulation Type: Lip GlossHighlighted Ingredients:- Sunflower and Jojoba Seed Oils: Soften lips.Ingredient Callouts: This product is vegan and cruelty-free.What Else...

What it is:A double-ended brush custom designed to be used with Veil™ Translucent Setting Powder (sold separately).What it does:The smaller, tapered side is perfectly shaped to set the under-eye area,...

What it is: A concealer and serum that provides instant medium coverage and clinically fades the look of dark spots and other skin texture concerns over time.Coverage: MediumFinish: NaturalFormulation: CreamHighlighted Ingredients:- 2% Niacinamide: Helps...

What it is: A 24HR waterproof + full-coverage concealer for dark circles and hyperpigmentation that also reduces the look of wrinkles without creasing. Coverage: Full Finish: Natural Formulation: Cream Skin Type: Normal, Dry, Combination, and...

What it is: A creamy eyeliner pencil that blends smoothly without losing pigmentation.Ingredient Callouts: Free of parabens and mineral oil. It is also cruelty-free.What Else You Need to Know: This innovative eye crayon...

What it is: A concentrated liquid shimmer that can be added to your foundation, primer, moisturizer, or simply used alone for a super-highlighted glow.Highlighted Ingredients:- Green Tea (Camellia Sinensis) Leaf Extract:...

What it is: A waterproof, ultra-pigmented creamy pencil that precisely defines, sculpts, and fills lips.Formulation Type: Lip LinerBenefits: Long-wearingHighlighted Ingredients:- Vitamins C and E: Provides antioxidant protection.- Cottonseed and Olive Oils: Condition lips.-...

What it is: A finely-milled blurring powder for all day wear, 24-hour shine control, and a soft matte finish. Available in four shades for all skin tones. Highlighted Ingredients: - Performance...

What it is: A clinically proven, non-sticky lip balm treatment that delivers the intense hydration of a lip mask with a sweet sheer tint using food-grade, non-artificial flavor.Formulation Type: Lip Balm &...

What it is: A bestselling, non-sticky, moisturizing lip gloss for soft, shiny lips. Highlighted Ingredients: - Apricot Kernel Oil: Nurtures and soothes lips. - Raspberry Seed Oil: Protects lips against damage...

What it is: A sweat-proof, waterproof, aluminum-free primer that absorbs excess sweat and oil to visibly tighten pores, mattify skin, and prolong makeup wear.Skin Type: Normal, Oily, CombinationConcerns: Oil, Pores, Uneven Skin ToneHighlighted...

What it is: A clean, comfy lipstick packed with super nourishing botanical butters for satiny smooth, creamy, weightless color. Formulation Type: Lipstick Benefits: Hydrating Highlighted Ingredients: - Mango Butter: Visibly smooths fine lines....

What it is: A super soft, sheer setting and smoothing powder baked with skincare that sweeps away shine (not glow), feels like nothing, but looks like everything.Coverage: LightFinish: NaturalFormulation: Pressed PowderHighlighted Ingredients:- Bamboo Stem...

What it is: A safe for sensitive eyes vegan mascara that visibly volumizes, lengthens, and defines, for the most amped-up, natural-looking lashes. Formulation Type: Volumizing and Lengthening Benefits: Long-wearing, Water Resistant Highlighted Ingredients:...

What it is: An oil-fighting primer with a matte finish to defend your skin and perfect your makeup.Finish: MatteHighlighted Ingredients:- Silkscreen Complex (Antioxidants, Hyaluronic Acid, Probiotic Extract, Vitamins, and Algae): Nourishes, visibly...

What it is: A mini eyeshadow palette featuring nine variations of the sexiest nude shades designed to be worn by everyone.What Else You Need to Know: Created to suit every skin tone...

What it is: A cult-favorite, waterproof, sweatproof, and fast-drying lash glue with an easy-peel formula and all-day wear.Ingredient Callouts: This product is cruelty-free.What Else You Need to Know: This dermatologist- and ophthalmologist-tested lash...

What it is: A palette that includes 18 golds, coppers, and neutrals in matte, metallic, shimmer and gel-liner hybrid textures.Ingredient Callouts: Free of parabens, mineral oil, sulfates SLS & SLES, and contains...

What it is: A cream bronzer stick that contours, sculpts, and creates dimension in a blendable, blurring plant-derived formula. Coverage: Light Finish: Natural Formulation: Stick Highlighted Ingredients: - Plant Squalane: Provides skin barrier protection....

What it is:A hybrid, waterproof kohl eyeliner pencil.What it does:This long-lasting formula combines the silky application of a liquid liner with the sultry, smudgy texture of kohl. Blend it with...

What it is: A 16-hour wear cream bronzer in 4 beautiful sun-kissed shades for face and body that blurs skin, hydrates with hyaluronic acid, and is sweatproof. Coverage: Medium Finish: Natural Formulation: Cream Highlighted...