What it is: A buttery blush infused with skincare ingredients that blends effortlessly into the skin for a sheer flush of dewy color. Highlighted Ingredients:- Ceramides + Peptides: Support a healthy...

Anastasia Beverly Hills Brow Definer is an all-in-one triangular-tipped retractable eyebrow pencil for defining, filling, and detailing brows. Available in 12 shades, this eyebrow pencil features three different-sized edges for versatility in application. The soft,...

Liquid Liner is a water-resistant, highly pigmented, true-matte liquid liner that glides on evenly and delivers precise lines with ease. Featuring a soft felt-tip precision applicator, this liner lets you flawlessly create...

What it is: A high-performance, waterproof, sweat- and humidity-resistant powder blush that delivers blendable, bold color in matte and shimmer shades for all.Formulation: Pressed PowderIngredient Callouts: This product is cruelty-free.What Else You Need to...

What it is: A superfine mist—fueled by InvisiFlex Shield, an undetectable veil to protect against environmental stressors—that sets makeup and extends wear.What Else You Need to Know: This setting spray is not...

What it is: A hydrating foundation that delivers buildable coverage for the face and body, resists heat and humidity, and leaves a luminous makeup look.Coverage: MediumFinish: NaturalFormulation: LiquidHighlighted Ingredients:- Squalane- Hyaluronic AcidIngredient Callouts: Free of...

What it is: A caffeine-infused, radiant concealer that delivers waterproof and crease-proof full coverage with an innovative makeup brush applicator for precision.Coverage: FullFinish: RadiantHighlighted Ingredients:- Caffeine-Infused Formula: Helps skin feel energized and visibly...

YOUR MASCARA’S ULTIMATE HYPEMAN STRAIGHT UP: Hype up your mascara with Hella Extra lash primer. The ultra-creamy formula stands up to smudging + flaking and keeps your lashes feeling nourished...

What it is: A liquid illuminator that enhances the complexion and smooths the skin. Coverage: Light Finish: Radiant Formulation: Liquid What Else You Need to Know: This liquid illuminator is formulated with 94 percent natural-origin...

What it is: A pearlescent mixing medium and serum that transforms foundation and enlivens skin, boosting radiance both immediately and over time. Highlighted Ingredients: - Vitamins B12, C, and E: Condition skin...

What it is: A crease-proof, medium-coverage, super creamy concealer, eye cream, and spot treatment in one that visibly brightens and helps reveal better-looking skin.Coverage: MediumFinish: RadiantFormulation: CreamSkin Type: Normal, Dry, Combination, and OilyHighlighted Ingredients:-...

What it is: A clean, comfortable, creamy lipstick that wraps lips in moisturizing mango seed oil, lip boosting peptides and high-impact color. Formulation Type: Lipstick, Lip Liner Benefits: Hydrating Highlighted Ingredients: - Mango...

What it is: A clean, creamy, gel-like eyeliner that deposits intense, long-wearing color with every smooth stroke. Highlighted Ingredients: - Vitamin E: Smooths, conditions, and protects. - Argan Oil: Nourishes skin...

What it is: Talc-free blush with redness reducing fermented arnica and hydrating squalane and hydraberry. One swipe, blendable color that lasts all day.Finish: NaturalFormulation: Pressed PowderHighlighted Ingredients: - Fermented Arnica: Visibly reduces redness...

What it is: A biotech-enhanced mascara that delivers 5X fanned-out volume that’s nourishing and lengthening, never clumpy or flaky, and safe for sensitive eyes.Formulation Type: Volumizing, Curling, LengtheningBenefits: Long-wearingHighlighted Ingredients:- Vegan B-Silk™: A...

What it is: A highly pigmented and creamy liquid-to-powder blush that's blendable, buildable, and melts into skin for a blurring, soft-cloud finish and up to 12 hours of wear.What Else You...

The Hourglass Nº 5 Concealer brush's slim, tapered design provides excellent control for detailed concealer application. • Features PETA-approved, high-grade, ultra-soft Taklon bristle• Taklon is a more hygienic alternative to animal hair...

When you’re going for the no-makeup makeup, no-really-this-is-just-how-I-look look, your lashes don’t need max drama. Keep it chill with They’re Real! Tinted Primer, the cool girl of lash products—it subtly tints...

Not everyone wants to be a cheerleader. But whether you’re in the game, on the sidelines, or watching from the bleachers, you can still wave your PomPom. By that, we mean...

WHAT IT IS: EASY BAKE LOOSE BAKING & SETTING POWDER IN UBE BIRTHDAY CAKE Every year on her birthday, Huda celebrates with an Ube cake, and that tradition is what...

What it is: An oil-free lightweight foundation that masterfully diffuses the line between makeup and skin for undetectable coverage.Coverage: MediumFinish: NaturalFormulation: LiquidHighlighted Ingredients:- Coconut Water: Aids in delicately replenishing skin’s moisture levels.- Alpine Rose:...

What it is: A hydrating, full-coverage, weightless, four-in-one, concealer that conceals, contours, highlights, and retouches in a wide range of flawless shades. Coverage: Full Finish: Natural Formulation: Liquid Highlighted Ingredients: - Coconut Water: Aids...

THE ICONIC GLOW A sheer, buildable foundation with a natural-looking finish that immaculately evens skin tone. Complete with skincare benefits and the NARS Complexion Brightening Formula, it leaves skin hydrated,...

What it is: An advanced, makeup-skincare hybrid formula that illuminates the under-eye area by targeting dark circles and dullness for brightness that lasts up to 24 hours. Coverage: Medium Finish: Radiant Formulation: Cream Highlighted...

What it is: A comfortable lip gloss formula that effortlessly glides on for mirror-like shine and hydrates lips for up to eight hours.Formulation Type: Lip Gloss Benefits: Hydrating Highlighted Ingredients: - Pomegranate Flower Complex:...

GOLDEN INDULGENCE Set skin with the gold standard. Light up the room with a limited-edition, gold-dusted Light Reflecting™ Setting Powder set in a luxurious gilded compact. Give skin the golden...

What it is: A refreshing, lightweight, and hydrating face primer enhanced with a natural glow for up to 12 hours of smooth and seamless makeup wear.Skin Type: Normal, Dry, Combination, and OilySkincare...

WHAT IT IS A medium flexible coverage skin tint with dewy-radiant finish for a 16hr soft-focus glow! WHY WE LOVE IT medium flexible coverage, dewy-radiant finish for healthy-looking, glowing skin...

WHAT IT IS Get SET for tarte's new setting powder: set SEXY WHY WE LOVE IT SET NET sifter is less mess, no stress set, smooth & slay: triple threat is...

WHAT IT IS A tinted pressed powder that sets makeup & helps control shine. WHY WE LOVE IT silky, featherlight powder keeps skin hydrated & balanced with matte finish wear...

WHAT IT IS Our glossiest, shiniest, juiciest formula drenches lips in a slick, wet-look finish for record-breaking wet lips! WHY WE LOVE IT mirror-shine balm, gloss & color all-in-1 leaves...

What it is: A high-shine lipstick that has the rich moisture of a balm, sheen of a gloss, and buildable color of a lip tint in one step, without having to...

WHAT IT IS Like an instant eye lift in a tube! WHY WE LOVE IT sheer liquid brightener delivers a soft, lit-from-within youthful glow brightens your features without glitter or...

Your ultimate duo for a snatched look: sculpt tape™ contour + a brush! how to twist to unlock & squeeze product into applicator tip apply 2-3 dots of sculpt tape™...

What it is: An eyeshadow palette that delivers long-wearing color with a creamy, comfortable texture for subtle to standout eyeshadow looks.Ingredient Callouts: Free of parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl...

WHAT IT IS Achieve ultimate dark circle defense™ with this revolutionary undereye color corrector. WHY WE LOVE IT multi-tasking, nutrient rich concealer helps even skin tone instantly helps reduce appearance...

WHAT IT IS: Get bombshell lips with this limited-edition kit! Our iconic Bombshell shade became a cult-fav in our Liquid Matte Lipstick and is Huda’s fav shade. So, this kit...

Made with innovative color-shifting pigments, CHROMIUM LIQUID EYESHADOW moves seamlessly between 3 striking shades for a mesmerizing multidimensional look. Though it’s most dramatic applied in one swipe across the lid, CHROMIUM can also be...

What it is: A bold, limited-edition, 15-shade constellation of vibrant purple and fuchsia hues, featuring the brand’s iconic formulas and debuting a silky matte formula.Ingredient Callouts: Free of parabens and mineral oil....

What it is: An intentionally translucent, versatile cream-and-powder highlighter duo that lets skin shine through. Infused with multifaceted pearls for an ultra-refined shimmer and dewy glow. Coverage: Light Finish: Radiant Highlighted Ingredients: - Moringa...

WHAT IT IS Pump up the volume with this limited-edition maneater™ lash curler & mascara set! WHAT'S INCLUDED maneater™ lash curler NEW limited-edition lash curler in the signature maneater™ leopard...

WHAT IT IS The revolutionary foundation brush that went viral – makes application like airbrushing without the air™! WHY WE LOVE IT fluffy, dome foundation brush – viral for a...

This portable shatterproof case makes storing or carrying your Beautyblender® on-the-go ultra easy while protecting it from grime and germs How to Use Suggested Usage:-Slip one end of the case...

What it is: An edgeless, reusable, high-definition cosmetic sponge applicator in a neutral shade. What it does: The unique, edgeless shape and exclusive material, available only with Beautyblender®—now available in...

What it is: A hydrating contour stick that blends effortlessly, enhancing your complexion with a natural-looking sculpted/bronzed effect for up to 24 hours.Coverage: MediumFinish: NaturalFormulation: StickWhat Else You Need to Know: This creamy, hydrating, and...

What it is: A lash curler for perfectly lifted and curled lashes in one simple step for pro results.What Else You Need to Know: The Dior BACKSTAGE: Lash Curler adapts to all...

A pink beige nude lipstick with a moisturizing, satin-finish formula   Darlings, get Kim K’s signature nude lip! My HOT LIPS lipstick in KIM K.W. is in my K.I.S.S.I.N.G formula for a...

What it is: The Multi-Use Blush, Bronze, and Highlight Cream Palette is your new cream complexion saviour – the first palette you’ll try that will give you 100% of usage on all...

What it is: A water-based, non-permanent brow tint for natural-looking texture and long-lasting hold. Ingredient Callouts: Free of parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, sulfates...

What it is: A dual-ended beauty brush that seamlessly buffs and blends for a quick, even, natural finish.  Brush Formulation: All Formulas Brush Coverage: Sheer Bristle Type: Synthetic Ingredient Callouts: It is cruelty-free. What Else...