fresh Soy Hydrating Gentle Face Cleanser

fresh Soy Hydrating Gentle Face Cleanser is the brand's best-selling face wash — a lightweight gel that lifts away dirt and makeup without leaving skin tight afterwards. fresh positions it as a cleanser that soothes visible redness on contact while looking after the skin's moisture barrier over the longer term.

Skin types	Normal, dry, combination and oily
Targets	Dryness · dullness · uneven texture
Texture	Lightweight gel
Key ingredients	Soy proteins, upcycled from food-industry by-products · cucumber extract · aloe vera
When to use	Daily, morning and night

What it actually does

• Cleans without stripping. It clears impurities while supporting the moisture barrier, so skin is left soft rather than squeaky.
• Calms the look of redness quickly. fresh builds the formula around amino acid-rich soy proteins and other naturally derived ingredients for an immediately hydrating, redness-calming wash.
• Soy proteins for firmer-looking skin. The brand credits them with helping elasticity and tightening the look of the skin.
• Cucumber extract and aloe vera. Included to cool and calm, and to hydrate on the spot.
• Longer-term work on pores and imperfections. In fresh's own four-week self-assessment of 122 subjects: 91% agreed visible redness was calmed, 92% agreed pores looked more refined, and 87% said the look of imperfections improved. Self-reported results — yours may differ.
• Gentle enough around the eyes. Ophthalmologist testing cleared it for sensitive eyes and for lens wearers, and the brand says it lifts off stubborn eye makeup, mascara included.

How to use

1. Start with damp skin. Wet your face first.
2. Massage it over face and eyes. Work it in to loosen dirt and makeup.
3. Rinse off. Then follow with the rest of your routine.
4. Twice a day. Use it both morning and night.

Is it right for you?

Questions

Can I use it as my only cleanser at night?

For everyday makeup, yes — fresh says it clears dirt and makeup and can be massaged over the eye area too. If you wear long-wear foundation or waterproof eye products, many people prefer to do a first pass with an oil or balm and then use this as the second step.

Is it safe around the eyes and over contact lenses?

It has been ophthalmologist-tested and judged appropriate both for sensitive eyes and for people in contact lenses. As with any cleanser, keep it out of the eye itself and rinse thoroughly.

How long does delivery take?

Delivery takes 3 to 21 working days, depending on availability. Stock we already hold ships at the short end of that range; anything we source for you takes longer. Weekends and official holidays are not working days.

What payment methods do you take?

Credit card, debit card, Instapay and mobile wallets. We do not offer cash on delivery.

Can I return it if I change my mind?

Returns are accepted for defective, damaged or expired items only, reported within 1 day of delivery. Approved refunds go back to the original payment method within 15 to 30 days. Message us with a photo and we will sort it out.