Sofies Makeup

Customize your liner look with this easy to use, richly pigmented liquid liner duo. The flexible yet structured brush tip provides an artistry feel that effortlessly glides over the lid...

A limited-edition talc-free, clean, and ultra-wearable eye palette, featuring 8 lavender kissed hues and balanced wearable neutrals. Shades:Pink Salt is a foiled iridescent lavenderRosewater is a matte soft neutral pinkLavender is a matte...

This palette is the go-to for any occasion, with 18 gorgeous talc-free shades in a variety of finishes, ranging from staple neutrals to bold pops of color, all included in...

What it is: A talc-free, travel-friendly, mini eyeshadow palette that achieves all of your favorite looks with eight classic shades.Ingredient Callouts: Free of sulfates SLS and SLES, parabens, formaldehydes, formaldehyde-releasing agents, phthalates,...

What it is: A vegan clean mascara that does it all—volumizes, defines, lengthens, lifts, and wears all day.Formulation Type: Volumizing, LengtheningBenefits: Long-wearingHighlighted Ingredients:- Lacquer Tree and Rice Bran Waxes: Act as a vegan...

What it is: Oil-free, velvet cream powered by MAXI-YOUTH™, a clinically-proven complex that plumps, smooths, and hydrates the skin. Derm tested. Non-comedogenic. Non-acnegenic. Fragrance-free. Skin Type: Normal, Dry, Combination, and Oily Skincare...

The perfect handy companion! This cute, densely domed brush does all the work for you. Use to effortlessly buff powder or cream product all over your body and face!

Dual-ended powder brush for more precise application to all-over blurring, setting, and perfecting.

This powder brush features soft synthetic bristles to effortlessly set your loose powders.

This tapered bronzer brush features soft synthetic bristles to effortlessly deposit color onto the perimeter of the face creating a natural-looking bronze. Pairs best with the Summer Skin Talc-Free Velvet...

This hand-crafted concealer brush is the perfect shape and density to replicate fingertip application for a smooth, airbrushed finish, and is designed to be used in several ways for custom...

A high-performance, vegan foundation brush. This perfectly dome-shaped, hand-crafted foundation brush is the ideal shape and density to help blend and blur foundation with a smooth, airbrushed finish. The synthetic...

This classically shaped, tapered blush brush features a soft, rounded head to perfectly deposit color onto the apples of the cheeks and diffuse it into the cheekbones. Cruelty Free, &...

A clinically proven lip-plumping treatment and ultra-shiny gloss trio with immediate and long-term visible plumping, softening, and hydrating benefits. Immediately, lines look filled and the lip surface looks smooth. $78...

Clinically proven lip plumping balm with a kiss of color. Powered by MAXI-LIP™, Rosehip Oil, Shea Butter, and Jojoba Seed Oil. Petrolatum-free. Your choice of a balm stick and lip...

The bundle includes all 5 shades of our NEW clinically proven Forget the Filler Lip Plumping Line Smoothing Tinted Balm sticks. Powered by MAXI-LIP™Rosehip Oil, Shea Butter, and Jojoba Seed Oil....

For a limited time only, get our brand new Forget The Filler Overnight Lip-Plumping Mask and Forget The Filler Lip Plumping Line Smoothing Gloss in the shade Cherry Vanilla, a...

This limited edition bundle features TWO Forget The Filler Lip Plumping Line Smoothing Gloss in the juicy new shade, Cherry Vanilla.  “I created Cherry Vanilla as a nod to the...

Never stop lip plumping the clean AF way with this limited edition bundle featuring 2 Overnight Lip-Plumping masks and 2 Lip Plumpers! (Value of $96) Bundle Includes: - 1  Cherry Vanilla Forget...

Forget The Filler Overnight Lip-Plumping Mask is an overnight lip-plumping, line-smoothing treatment that supports natural collagen production for lips that look bigger and better with continued use.  (Value of $44) Bundle Includes:...

What it is: A clean, comfortable, creamy lipstick that wraps lips in moisturizing mango seed oil, lip boosting peptides and high-impact color. Formulation Type: Lipstick, Lip Liner Benefits: Hydrating Highlighted Ingredients: - Mango...

What it is: Clean, transfer-proof, multi-use pigment paints that leave skin feeling moisturized and nourished. Highlighted Ingredients: - Plant Squalane: Protects and softens skin. - Hyaluronic Acid: Provides skin-loving hydration. -...

What it is: An innovative, clean highlighting powder that melts onto skin, delivering a pure, radiant glow. Highlighted Ingredients: - Fermented Arnica Oil: Rich in potent antioxidant and anti-inflammatory properties. -...

A cutting-edge, clean bronzing powder that blurs and defines with a natural, skin-like finish, and features 12 hour staying power.HausTech Powered™ with Fermented Arnica + Plant Squalane12 innovative shades The...

What it is: A clean, creamy, gel-like eyeliner that deposits intense, long-wearing color with every smooth stroke. Highlighted Ingredients: - Vitamin E: Smooths, conditions, and protects. - Argan Oil: Nourishes skin...

A clean, skincare infused, talc-free loose setting powder that blurs, controls shine and sets makeup.HausTech Powered™ with Fermented Arnica + Plant Squalane5 complexion enhancing shades including 1 universal The Deep...

What it is: A serum-based, high-pigment blush with more than 70% skincare and proprietary complexes that hydrate and make skin look plumper, all in a long-wearing, glassy balm. Highlighted Ingredients: - Fermented...

What it is: A non-sticky, next-gen, four-in-one glaze that fuses a lip oil, balm, plumper, and gloss to hydrate lips and provide burn-free plumping after two weeks of continuous use. Formulation...

What it is: A clean, carbon black-free liquid eyeliner delivering the blackest black*, long-lasting matte finish in a custom, calligraphy-inspired brush. Benefits: Long-wearing, Waterproof Highlighted Ingredients:  - Charcoal Pigment: Delivers clean, intense...

What it is: An innovative, multi-use brush with ultra-soft bristles. Use either side with cream and powder formulas to sculpt, define, and seamlessly blend.Brush Formulation: All FormulasBrush Coverage: BuildableBrush Handle Length: 6"Bristle Type: SyntheticIngredient Callouts: Free...

What it is: Designed with a domed curve and pointed tip, this luxe concealer brush was engineered for effortless blending and coverage in hard-to-reach areas. Brush Formulation: Liquid Brush Coverage: Buildable Bristle Type: Synthetic...

What it is: A luxe, custom foundation brush designed to seamlessly build, buff, and blend with control and ease.Brush Formulation: LiquidBrush Coverage: BuildableBrush Handle Length: 3.9"Bristle Type: SyntheticIngredient Callouts: This product is cruelty-free.What Else You Need...

ake your application to the next level with all of our expertly crafted, cruelty-free brushes. Now you can blend like a pro, no matter your skill level. 3 Luxuriously Soft...

A limited edition, ready-to-gift set with hydrating 4-in-1 Lip Glaze in a full-size, exclusive new shimmery neutral and a mini best-selling shade.HausTech Powered™ with Polyplumper Peptide Complex + Vegan Collagen...

Fragrance Family: Warm & SpicyScent Type: Warm & Sweet GourmandsKey Notes: Pistachio Gelato, Cotton Candy, Whipped Cream​Fragrance Description: Yum Pistachio Gelato | 33 All Over Body Spray is a delicious explosion of irresistible and...

Fragrance Family: Warm & SpicyScent Type: Warm & Sweet GourmandsKey Notes: Burning Cherry, Raspberry, Praline, Palo Santo, Guaiac Wood, PatchouliFragrance Description: This woody-gourmand fragrance celebrates your love for life. Lovefest Burning Cherry | 48...

Fragrance Family: Warm & SpicyScent Type: Warm & Sweet GourmandsKey Notes: Pistachio Gelato, Cotton Candy, Whipped Cream​Fragrance Description: Yum Pistachio Gelato | 33 All Over Body Spray is a delicious explosion of irresistible and...

Fragrance Family: Warm & SpicyScent Type: Warm & Sweet GourmandsKey Notes: Strawberry, Pink Marshmallow, Whipped VanillaSet Description: This is a limited-edition KAYALI x HUDA BEAUTY Yummy Kiss Set. The tempting and delightful duo includes...

Fragrance Family: Warm & SpicyScent Type: Warm & Sweet GourmandsKey Notes: Vanilla Orchids, Tonka Absolute, Amber Woods, Musk, Brown SugarFragrance Description: Vanilla | 28 All Over Body Spray is a sweet and addictive scent...

A limited-edition set featuring three full-size essentials for a holiday-ready eye look. Create the ultimate holiday eye look with this high-impact trio, featuring three full-size versions of our bestselling eye formulas:...

An exclusive, limited-edition Unlocked Satin Crème Lipstick Duo featuring full sizes of shades Oasis, a best-selling neutral pink, and Wave, a rose plum.  This special, commemorative gold palette was designed by Barneys’ book...

A must-have gift set featuring two bestsellers, Unlocked Instant Extensions Mascara and Caution™ Extreme Lash Mascara, to customize your lashes. This limited-edition duo allows you to create a variety of looks. Achieve the appearance...

COMPLEXION BRUSH SET The ultimate duo for flawlessly-applied foundation and concealer:​​ -Ambient Soft Glow Foundation Brush: designed to mimic the delicate and precise control of the fingertips for effortless blending and...

CONTOUR BRUSH SET Shape and chisel with the ultimate contouring duo for flawless bronzer and blush application.​​ -No. 2 Blush Brush: a densely-packed, medium dome shape that effortlessly applies a variety of complexion...

EYESHADOW BRUSH SET Master flawless eyeshadow application with this trio of must-have brushes: ​ -No. 6 Tapered Blender Brush: effortlessly blends in and around the small contours of the eye.​ -No....

Two flexible silicone refill pads that comfortably lift and curl the lashes at the lash line. Designed for use with the Lash Curler.  Replace lash pad every 3 months. Ensure replacement...

Meet the makeup bag for all your Hourglass essentials. This luxe vegan leather bag is spacious enough to fit all your favorites yet perfectly portable for on-the-go. Made of 100%...

A collection of six vegan brushes enclosed in a refined bronze case. This travel-friendly set features seven ultra-soft, bestselling brushes for the complexion and eyes, and one exclusive powder brush. All brushes...

The ultimate collection of vegan brushes. This set includes 17 ultra-soft pieces designed to enhance the complexion, cheeks and eyes, including four exclusive brushes. Made from high-grade, PETA-approved Taklon bristles,...

The ultimate sensorial trio is here: a transfer-resistant lip liner; an ultra-hydrating lipstick; and a plumping, high-shine gloss. Start by lining lips with Shape & Sculpt Lip Liner in Flaunt, add high-impact color with Unlocked Satin...