Vegan, fluffy tapered brush that does so many things. It’s big enough for all-over blending, yet small enough to tuck into smaller areas around the nose and eyes. Creates the...

What it is: A clean, long-wearing, illuminating primer that grips makeup for up to 12 hours and hydrates with hyaluronic acid for a soft, radiant, golden-hour glow.Highlighted Ingredients:- Blue Agave Extract:...

What it is: A long-wearing liquid eyeliner with an immediate and rich jet-black color payoff.Ingredient Callouts: This product is cruelty-free.What Else You Need to Know: Achieve high color payoff and precision in one...

Inspired by Natasha's love of purple, the LILA EYESHADOW PALETTE features 15 gorgeous shades in a combination of warm and cool violets, plums, & fuchsias that are perfect for every skin tone....

Made with a formula that’s both lightweight and richly pigmented, WORK & SET+ offers the perfect balance of zero-transfer coverage and all-day staying power. Available in essential black, brown, and nude shades...

Including Natasha's world-renowned signature highly pigmented and easy-to-blend formulas, the BABY BRONZE PALETTE contains 2 Creamy Mattes in warm nude and medium brown, complemented by a high-shine bronze-champagne Metallic.  HOW TO USE...

The third launch of her smash-hit 3-pan palettes—following BABY GLAM and BABY BIBA—the BABY GOLD EYESHADOW PALETTE offers the same pan size found in Natasha’s 5-pan mini palettes. HOW TO USE PRIME Apply ND'S EYESHADOW BASE across...

A must-have for any collection, the BIBA PALETTE's neutral color story reveals creamy matte, metallic, & cream powder finishes, including the first cream powder formula of Natasha’s famous BLACKEST BLACK EYESHADOW.  Each...

What it is: A new and elevated 15-shade version of Natasha's iconic Gold Palette in her signature formulas, designed to create mesmerizing, golden-hued looks.Ingredient Callouts: Free of parabens and mineral oil. These...

What it is: A five-shade constellation of cool-toned pink and mauve shades with a perfect smokey taupe, ideal for soft everyday looks to statement rosy glam.Ingredient Callouts: Free of parabens and mineral...

What it is: An ultimate 15-shade palette of warm nudes and rich champagnes, featuring two innovative new finishes: Slip Cream Matte and Metal Gloss.Ingredient Callouts: Free of parabens and mineral oil. These...

What it is: A lightweight and luminous foundation with serum-inspired ingredients and a buildable, medium-coverage formula that boosts hydration and blurs the look of imperfections. Coverage: Medium Finish: Radiant Formulation: Liquid Highlighted Ingredients: - Three...

WHAT IT IS 12 versatile warm eyeshadow shades perfect for everyday! WHY WE LOVE IT arranged in rows for no-brainer looks matte & metallic shades: s'more (matte pinky beige) sunrise (golden beige...

WINNER Best Palette, Allure Readers’ Choice Award 2021 WHAT IT IS Get your shadow skills bloomin' with this cult-favorite palette packed with everyday essential shades! WHY WE LOVE IT 12...

WHAT IT IS Channel your inner glamazon™ with this NEW palette of 10 shadows inspired by the rich tones of the Amazon Rainforest! WHY WE LOVE IT 10 NEW shadow...

WHAT IT IS Master your matte with this cool-toned palette! WHY WE LOVE IT mix & match cool-toned matte eyeshadows arranged in coordinating rows for 3 easy looks infused with Amazonian...

WHAT IT IS Spread positive vibes with this limited-edition eyeshadow palette filled with flirty & fun shades! WHY WE LOVE IT 9 everyday neutral rosy, plum & brown eyeshadows Amazonian...

WHAT IT IS 2-in-1 retractable brush to customize your coverage from natural to full glam! WHY WE LOVE IT twist up to make bristles dense for fuller coverage twist down...

WHAT IT IS Double-ended brush seamlessly blends cream products! WHY WE LOVE IT flat side softly blends angled side defines & contours soft, synthetic bristles are 100% vegan How to...

WHAT IT IS angled brush that perfectly sculpts & lifts cheeks WHY WE LOVE IT large, fluffy brush picks up the perfect amount of powder & flawlessly blends into skin...

WHAT IT IS Double-ended cheek brush lifts & sculpts! WHY WE LOVE IT angled side lifts & contours cheeks fluffy side highlights high points of the face soft, synthetic bristles...

WHAT IT IS Double-sided brush for an instant cheek lift! WHY WE LOVE IT angled side lifts & contours cheeks fluffy side highlights high points of the face soft, synthetic...

WHAT IT IS Ready, SET, slay! Brush on perfection with this double-ended powder brush. WHY WE LOVE IT Powder perfection with 2 brushes in 1! large fluffy side designed to...

WHAT IT IS Foundation & concealer brush in 1! WHY WE LOVE IT large, dense head buffs & blends foundation for a streak-free finish small, fluffy side seamlessly blends concealer...

WHAT IT IS Buff & blur your way to flawless skin! WHY WE LOVE IT ultra-dense bristles for seamless blending soft, synthetic bristles are 100% vegan & cruelty-free luxe, sustainable...

WHAT IT ISVegan & cruelty-free full-coverage coverage companion! WHY WE LOVE IT densely-packed bristles maximize coverage unique triangular brush head fits into contours of face 30,000+ bristles gives a flawless,...

WHAT IT IS The perfect brush for the perfect sun-kissed look with every swipe! WHY WE LOVE IT super-soft, synthetic bristles blends cream products seamlessly vegan & cruelty-free How to...

WHAT IT IS Vegan & cruelty-free foundation brush with gold handle that pairs perfectly with shape tape™ cloud coverage for seamless blending!  WHY WE LOVE IT custom-cut brush head hugs contours of face for even application & a...

WHAT IT IS Easy-to-use brush that will seamlessly apply your fave liquid blush! WHY WE LOVE IT duo-bristle brush effortlessly sculpts & lifts cheeks 100% vegan bristles are super-soft &...

WHAT IT IS A dense, flat highlighting brush to pack on highlight for an extreme beam. WHY WE LOVE IT applies highlighter to the tops of cheekbones, nose, cupid’s bow,...

WHAT IT IS Cruelty-free paddle brush for smooth concealer application! WHY WE LOVE IT oval paddle brush with densely-packed bristles creates an airbrushed, buffed-to-perfection look blends away harsh lines &...

WHAT IT IS Rose-gold accented brush to seamlessly blend your fave cream blush! WHY WE LOVE IT effortlessly sculpts & lifts face angled bristles define cheekbones 100% vegan bristles are...

WHAT IT IS Swipe on smoother looking skin with this custom-cut flat top brush! WHY WE LOVE IT seamlessly applies your fave foundation for flawless application buffs & blends seamlessly...

WHAT IT IS dual-action brush for fast, full-coverage application & seamless buffing, perfect for a flawless finish WHY WE LOVE IT flat, paddle-shaped brush for rapid, smooth application ensures even...

WHAT IT IS Cover, correct & contour with this double-ended concealer brush that pairs perfectly with shape tape concealer. WHY WE LOVE IT  round dome side buffs out concealer under...

WHAT IT IS a dual-ended brush with detailed application & seamless buffing, perfect for a flawless finish WHY WE LOVE IT dual-action brush for detailed application & buffing one end...

WHAT IT IS A tapered, fluffy brush to dust highlighter onto precise areas of the face! WHY WE LOVE IT flawlessly applies highlighter to accentuate your best features picks up...

WHAT IT IS Vegan & cruelty-free foundation brush that pairs perfectly with skin treat poreless foundation! WHY WE LOVE IT seamlessly buffs & blends foundation for streak-free finish dense, angled bristles...

WHAT IT IS Breezy cream bronzer’s best friend -- this brush buffs out cream bronzer for a natural, streak-free finish! WHY WE LOVE IT ultra-dense bristles pick up the perfect...

WHAT IT IS A double-ended pencil & liner brush to buff out shadow onto the lower lash line & define. WHY WE LOVE IT This tool draws on definition using...

WHAT IT IS Maximize your coverage with this dense, duo-fiber concealer brush!  WHY WE LOVE IT dense brush packs on product, giving you additional coverage where needed pairs perfectly with...

WHAT IT IS A dense brush to buff & blend concealer into the contours of the face! WHY WE LOVE IT dense bristles buff & blend concealer for an airbrushed...

WHAT IT IS A flat, precise concealer brush to carve out the brow using shape tape concealer, clean up under the eye, or around the lips. WHY WE LOVE IT...

WHAT IT IS The must-have brush for effortless shadow application for any look you will need day or night! WHY WE LOVE IT super-soft, synthetic bristles blends cream products seamlessly...

WHAT IT IS A flat shader eyeshadow brush perfect to pop your fave shade all over the lid. WHY WE LOVE IT flat shader brush packs powerful pigment onto the...

WHAT IT IS Dynamic brush duo to let your creativity bloom! WHY WE LOVE IT flat shader brush packs pigment onto lid fluffy brush precisely fits into crease to buff...

WHAT IT IS A cruelty-free oval paddle brush designed to be used with creaseless concealer for a flawless finish. WHY WE LOVE IT Creates an airbrushed, buffed-to-perfection look  Unique paddle-shaped...

WHAT IT IS Angled concealer brush for flawless application! WHY WE LOVE IT angled brush for seamless blending enhances coverage of power flex™ concealer soft, synthetic bristles are 100% vegan...

WHAT IT IS a small, angular dense brush designed to give you full, even coverage anywhere you need it WHY WE LOVE IT compact size, full coverage magic ideal for...

WHAT IT IS Applying concealer has never been easier with this easy to use, paw brush that pairs perfectly with the creaseless creamy concealer™ for foolproof application. WHY WE LOVE...