shape tape™ AirLift brush

The Tarte shape tape™ AirLift brush is a gold-handled complexion brush made for liquid and cream foundation. Its head is cut to a custom shape so it travels along the curves of the face rather than flattening them, and the bristles are synthetic — vegan and cruelty-free. Tarte built it as the partner tool for shape tape™ cloud coverage.

What it actually does

• Follows the shape of your face. Tarte says the custom-cut head hugs the contours of the face, which is what gives you an even layer and a lifted look rather than a flat, mask-like one.
• Softens what you'd rather not see. According to the brand, working product in with this brush helps blur and smooth the appearance of fine lines, wrinkles and pores.
• Buffs instead of painting. It's designed to buff and blend to an airbrushed, streak-free result — no visible brush tracks across the cheeks.
• Vegan and cruelty-free. Synthetic bristles throughout, so there's no animal hair in the head.
• Built around one formula, happy with others. Tarte matches it to shape tape™ cloud cream, but it works the same way with any liquid or cream foundation you already own.

How to use

1. Dot your foundation straight onto skin. Small dots across forehead, cheeks, nose and chin — shape tape™ cloud cream or whichever base you prefer.
2. Start in the middle. Place the brush at the centre of the face and move outward toward the hairline and jaw.
3. Use small circles and a light hand. Pressure pushes product into pores; gentle circular motion is what blurs the edges.
4. Build where you need it. Go back for a second thin pass over redness instead of applying one heavy layer everywhere.

Questions