cheek lifter brush

The Tarte cheek lifter brush is a single-ended angled brush aimed squarely at sculpting the cheeks. The head is large and fluffy but cut on a slant, and it sits on a bamboo barrel finished in rose gold accents. Bristles are soft synthetic, 100% vegan and cruelty-free.

What it actually does

• Shapes the cheek in one sweep. Tarte says the angled design sculpts, lifts and defines the cheeks — the slant means the brush naturally traces the cheekbone instead of landing flat.
• Picks up the right amount of powder. The brand describes the large, fluffy head as collecting the right load and blending it into skin without a hard edge.
• Diffuses instead of depositing. A fluffy head softens the boundary of whatever you place, so blush and bronzer fade out rather than stop abruptly.
• Vegan and cruelty-free. Soft synthetic bristles with no animal hair.
• Bamboo handle, rose gold detail. Tarte uses sustainable bamboo for the barrel.

How to use

1. Reach for powder formulas. This head is cut for powder — blush, bronzer or highlighter.
2. Swirl, then tap. Rotate the bristles into the pan and knock off the excess before the brush meets your face.
3. Place it on the cheekbone or the apple. Along the bone for a sculpted, lifted look; on the apples of the cheeks for a softer flush.
4. Sweep upward and outward. Let the angle do the shaping — follow the natural line toward the temple.

Questions