What it is: A naturally derived eyeshadow palette designed to enhance your eye color with buildable, versatile shades that deliver maximum impact with minimal effort. Ingredient Callouts: Free of parabens, formaldehydes, formaldehyde-releasing...

 What it is: A brow gel that tames, tints, and adds an instant fluff factor with volumizing microfibers for naturally fuller-looking brows.Ingredient Callouts: This product is cruelty-free.What Else You Need to...

What it is: A pair of lengthy lashes that are ultra-fluffy, ultra-voluminous, and ultra-long.Ingredient Callouts: This product is vegan and cruelty-free.What Else You Need to Know: The key to complete Huda’s iconic eye...

What it is:A lash collection with unique, sophisticated designs to accentuate makeup.What it does:Gorgeous on all eye shapes, the Faux Mink Lash Collection boosts your lash look with every wear....

What it is: A conditioning and replenishing lip balm that delivers consistent nourishment and hydration with a blend of organic manuka honey and hyaluronic acid.Formulation Type: Lip Balm & TreatmentBenefits: Hydrating, Long-wearing, PlumpingHighlighted...

What it is: A double-ended synthetic makeup brush specifically designed for foolproof foundation application so you can achieve the most seamless, airbrushed complexion with ease.What Else You Need to Know: The pyramid-shaped...

What it is:A tri-fiber blush brush with synthetic bristles and an angled tuft, designed to fit the contours of the cheeks and provide buildable application.Brush Formulation: CreamBrush Coverage: BuildableBristle Type: SyntheticIngredient Callouts: Free of...

What it is: A refreshingly cool, hydrating lip plumper, in a translucent blue shade, with a soft tingle for fuller-feeling lips over time.Formulation Type: Lip Gloss, Lip Balm & Treatment, Lip PlumperBenefits: Hydrating,...

What it is: A clean, transfer-proof, non-drying powder bronzer that gives you a natural-looking tan with subtle luminosity for an all-over sunkissed glow and a velvety finish.Coverage: MediumFinish: RadiantFormulation: Pressed PowderHighlighted Ingredients:- Plant-Derived Squalane:...

What it is:A lash collection specifically for faux lash beginners or women looking for ready-to-go solutions to step up their style with minimum makeup and effort.What it does:Get maximum impact...

What it is: A brush made with synthetic fibers that provides natural, buildable coverage and an airbrush finish.Brush Formulation: LiquidBrush Coverage: BuildableBristle Type: SyntheticIngredient Callouts: It is cruelty-free .What Else You Need to Know: This custom-cut...

What it is:A highly-comfortable, hydrating cream lipstick that sets to a velvety, satin finish that lasts throughout the day.What it does:Inspired by Huda’s love for self-expression through makeup, Demi Matte...

What it is: A cult-favorite, waterproof, sweatproof, and fast-drying lash glue with an easy-peel formula and all-day wear.Ingredient Callouts: This product is cruelty-free.What Else You Need to Know: This dermatologist- and ophthalmologist-tested lash...

What it is: A palette that includes 18 golds, coppers, and neutrals in matte, metallic, shimmer and gel-liner hybrid textures.Ingredient Callouts: Free of parabens, mineral oil, sulfates SLS & SLES, and contains...

What it is: A long-lasting, intense black, dual-ended fiber mascara with one side delivering major volume, and the other delivering dramatic curl and insane length.Ingredient Callouts: This product is cruelty-free.What Else You...

What it is: A smoky, cool-toned palette of wearable and versatile shades, including a black eye gloss and sparkly blacks and silvers, with finishes that range from matte nudes to multi-chromatic...

What it is: A buttery, pigment-rich, soft matte lipstick, available in a range of wearable shades, that hugs lips in pure comfort all day.Formulation Type: LipstickBenefits: Hydrating and Long-wearingIngredient Callouts: Free of parabens, formaldehydes,...

What it is: A waterproof, sweat- and oil-resistant pencil with a fine-angled tip to create precise, hair-like strokes for the most natural-looking brows.Ingredient Callouts: Free of parabens. It is also cruelty-free.What Else...

What it is: An innovative breathable foundation that combines the weightless feel of a serum with buildable medium coverage for truly layerable wear. Skin Type: Normal and CombinationCoverage: MediumFinish: NaturalFormulation: LiquidHighlighted Ingredients:- Botanical Blend of Lotus,...

What it is: A lightweight, hydrating concealer with cake-free, medium-to-full coverage that lasts while brightening skin with a radiant finish.Coverage: MediumFinish: RadiantFormulation: LiquidSkin Type: Normal, Dry, Combination, and OilyIngredient Callouts: Free of sulfates SLS and SLES,...

What it is: A clean, plant-derived performance eyeshadow stick with major pigment payoff.Highlighted Ingredients:- Ceramides- Caffeine- GlycerinIngredient Callouts: This product is vegan, gluten-free, cruelty-free, and comes in recyclable packaging.What Else You Need...

What it is: A super smooth liquid cream blush with a buildable formula that blends and dries down beautifully for a natural flush of color across any skin tone.Ingredient Callouts: This product...