What it is: A buttery, pigment-rich, soft matte lipstick, available in a range of wearable shades, that hugs lips in pure comfort all day.
Formulation Type: Lipstick
Benefits: Hydrating and Long-wearing
Ingredient Callouts: Free of parabens, formaldehydes, formaldehyde-releasing agents, phthalates, retinyl palmitate, oxybenzone, coal tar, hydroquinone, sulfates SLS & SLES, triclocarban, and triclosan. It is also vegan, cruelty-free, and comes in recyclable packaging.
What Else You Need to Know: Selena wanted to create a classic lipstick that’s truly comfortable. This innovative, flexible formula moves with your lips for cushiony, pigment-rich color that lasts all day while keeping lips soft, nourished, and moisturized—available in the same 10 made-to-match shades as the Kind Words Matte Lip Liner.
Clinical Results: In an independent consumer study of 53 people:
- 100% said lips look and feel smooth, fuller, and more plump
- 100% said lips feel soft and conditioned, not dry or cakey
- 100% said it doesn’t feather or bleed
How to Use
-Apply directly to your lips for the most intense payoff.
-For just a touch of soft matte color, apply with your finger in a blotting motion.
-To help shape and define lips, first line them with Rare Beauty by Selena Gomez’s Kind Words Matte Lip Liner (sold separately).
-For even longer wear, define and fill in your lips with the Kind Words Matte Lip Liner, then layer lipstick on top.
| Size |
0.12 oz / 3.5 g |
|---|---|
| Color |
Strong - rich chocolate, Gifted - deep dusty plum, Fun - neutral mauve, Creative - muted peach, Humble - rose mauve, Bold - deep berry rose, Worthy - muted mauve, Wise - warm brown nude, Lively - rose pink, Talented - true neutral beige, Devoted |
