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Brow Power Filler is your waterproof, volumizing and tinted eyebrow filler with hair-like fibers that instantly fills, shapes and sets your brows for up to 16 hours of wear! The...

Discover your most naturally pretty eyes with this must-have palette that’s perfectly sized to go wherever you do. Naturally Pretty Essentials™ features six full-size, anti-aging shadows that, with a tap...

Pillow Lips Solid Serum Lip Gloss is your mask-friendly solution for moisturized lips and a beautiful flush of color in just one swipe! Never sticky or tacky and infused with...

Say “bye bye” to facial redness! Developed with plastic surgeons, Bye Bye Redness Tinted Neutralizing Correcting Cream starts its life as your hydrating, skin-soothing moisturizer that reduces the redness on...

Brow Power Micro is your best-selling Brow Power Pencil—now with a micro-fine pencil tip that does the work for you to achieve feathery, natural-looking definition! The Universal Taupe shade adjusts...

Discover all the benefits of your best-selling, award-winning Bye Bye Pores finishing powder—in a blush! Developed with plastic surgeons, Bye Bye Pores Blush is infused with optical-blurring pigments and delivers...

Discover IT® Inspired by our dermatologists’ lip treatments for lip lines and dry lips, Confidence in a Serum Lip Gloss is your high-shine lip gloss + lip serum in one! Available...

What it is: A cream blush and bronzer in one with a 92% solid serum skincare base that provides 24HR hydration and a pop of color for a naturally sun-kissed look....

INNOVATIVE TECHNOLOGY COSMETICS™ We believe great makeup brushes should do the work for you. Experience the IT Cosmetics difference firsthand with this dual-ended, 2-in-1 brush that effortlessly applies your favorite liquid...

Featuring signature award-winning Heavenly Luxe dual-fiber synthetic hair, this luxuriously soft and flat brush picks up and applies the perfect amount of loose and pressed powder for your smoothest, most...

Experience velvety-smooth luxury on your skin! Designed for your favorite cream and powder eyeshadows, this dome-shaped, luxuriously dense makeup brush moves effortlessly along your eyelid crease to give you a...

Experience velvety-smooth luxury on your skin! This firm and rounded eyeshadow brush effortlessly applies your favorite cream and powder formulas all over your eyelid for your most flawless application. It’s...

Deposit, define and diffuse in seconds with the Airbrush Tapered Bronzing Brush #150! It features a large, fluffy, rounded-cut brush head that's pinched on the sides for the most targeted...

Designed for your favorite cream and powder bronzers, this luxuriously large and fluffy, dome-shaped brush is perfect for effortles airbrushed application all over your face and body, as well as...

Designed for your favorite powders and bronzers, this luxuriously large brush with dual-fiber hairs effortlessly distributes powder over your makeup without smudging for your smoothest, most even application. It’s so...

Quickly and fully cover your entire face with just a few strokes of this luxurious makeup brush! The soft, densely packed brush head picks up just the right amount of...

Achieve streak-free and natural-looking coverage—instantly!—with this angled flat top brush, specially created to hug the curves of your face for precise and even application of your favorite cream and powder...

Featuring a large, fluffy and rounded brush head, this makeup brush is perfect for picking up and distributing the perfect amount of your favorite loose and pressed powders across your...

Designed for your favorite cream and powder blushes and highlighters, this luxuriously dense and angled brush effortlessly hugs the contours of your face to give you your most flawless, youthful...

Discover IT® Flawless application of your favorite cream blush and bronzers is easy with this blush brush that does the work for you to seamlessly blend and diffuse for your most...

Featuring signature award-winning Heavenly Luxe synthetic hair, this luxuriously dense and tapered paddle brush flawlessly applies your favorite liquid and cream foundations. It’s so superior in quality and easy to...

Featuring precision-cut brush heads, this dual-ended concealer and foundation brush is designed to flawlessly reach every corner of your face. While the smaller end precisely applies your favorite concealer formulas...

Duo-Fiber for a Soft-Blur Effect Perfect for pros & beginners alike, this custom-designed brush hugs the contours of your face for seamless color application. The fluffy-yet-structured fibers pick up just the...

WHAT IT IS: A limited-edition, full-sized Liquid Matte Lipstick and Silk Balm duo with all the benefits of our OG formulas in new shades! The Liquid Matte is an ultra-black...

9 Decadent Shadows. 3 Eye-Catching Finishes. Ultra-Wearable Shades. A pigment-packed palette of NINE glamorous shadows in THREE eye-catching finishes; rich buttery mattes, high shine metallics and sparkly shimmers. Plus, an...

Vegan, soft fluffy brush with an angled head that’s perfect for a lifted blush look. Seamless application that creates cheek definition with a single sweep.  Cruelty-free, pro-quality application How to...

Vegan, fluffy, fan-shaped brush that sculpts and bronzes like a dream. The varying density of the bristle head creates a diffused, seamless application. The shape naturally sweeps across the face's...

What it is: A long wear, ultraprecise, one millimeter pencil for the tiniest hair-like details and a clean, soft natural look. Ingredient Callouts: This product is vegan, gluten-free, and cruelty-free. What Else...

What it is: An invisible brow gel that sets hairs in place for effortless definition.Ingredient Callouts: Free of parabens, phthalates, and triclosan. This product is also vegan and cruelty-free.What Else You Need...

What it is:A travel-size Ambient® Strobe Lighting Powder—an illuminating strobing powder designed to sculpt the face with light-creating depth and dimension for a refined highlight.What it does:Perfectly sized for travel,...

What it is: An eyeshadow collection that allows you to curate your own customizable palettes.Ingredient Callouts: Free of parabens, phthalates, mineral oil, sulfates SLS & SLES, and contains less than one percent...

What it is:A travel-size bronzer that fuses the illuminating effects of Ambient® Lighting Powder with bronze pigments to add depth and dimension for a sunkissed glow.What it does:Perfectly sized for...

Amplify your eyeshadow color and its staying power with this silky, blendable primer. The long-wearing, lightweight formula creates an even canvas for eyeshadow and improves its performance, making its color more vibrant...

What it is: A microfiber-infused formula that builds color and volume.Ingredient Callouts: Free of parabens, phthalates, and triclosan. This product is also vegan and cruelty-free.What Else You Need to Know: Paired with a...

A travel size universal finishing powder that recreates the most exquisitely flattering light - from ethereal moonlight to luminous candlelight. Each powder captures, diffused and softens surrounding light with groundbreaking...

Each ultra slim lipstick refill delivers saturated, longwearing color with a satin finish. The entire collection of Confession Ultra Slim Lipstick Refills can be used interchangeably with the sleek gold...

What it is: A waterproof gel eyeliner that glides on effortlessly to deliver up to 12 hours of high-impact wear without smudging, bleeding, or fading.Ingredient Callouts: Free of parabens, phthalates, mineral oil,...

What it is:A weightless, micro-glitter eyeshadow infused with light-reflecting pearls to create high-impact, sparkling eyes.What it does:This eyeshadow is infused with refined micro-glitter for a sophisticated, sparkling finish, and features...

What it is: An ultra-precise, ultra-slim brow pencil perfect for creating the thinnest hair-like strokes for naturally-defined brows.Ingredient Callouts: Free of sulfates SLS and SLES, parabens, phthalates, and triclosan, and contains less...

What it is: An effortless, crease-resistant eyeshadow stick that delivers high-impact color with a sleek metallic finish for all-day wear. Ingredient Callouts: Free of parabens, phthalates, mineral oil, and sulfates SLS & SLES....

What it is: A mega-plush loose powder brush designed to seamlessly blend and set for an instantly filtered finish that lasts.Ingredient Callouts: This product is cruelty-free.What Else You Need to Know: This brush...

What it is: A light-coverage, long-wear tint stick with a creamy, smooth texture that instantly blurs while melting into skin for a natural finish. Coverage: Light to Medium Finish: Natural Formulation: Cream What Else...

What it is: A matte contour stick in a range of shades for all skin tones. The buildable cream-to-powder long-wear formula is lightweight and blendable. Coverage: ✔ Medium Formulation: Stick Finish:...

What it is: A hydrating multi-use stick that plays by your rules. Using color-shift technology, this formula brings out the most flattering universal rosy color of cheeks + lips for all...

What it is: A creamy, buildable, and blendable stick bronzer that provides natural-looking warmth and dimension. Highlighted Ingredients: - Vitamin E - Squalane Ingredient Callouts: Free of parabens and mineral oil. It is...

What it is:A mind-blowing waterproof mascara that features a formula that thickens, lengthens, and curls for extreme volume and dramatic lashes.What it is formulated WITHOUT:- Parabens- Sulfates- PhthalatesHighlighted Ingredients:- High-performance,...

What it is: A waterproof gel eyeliner that glides on for ultra-smooth, razor-sharp, killer lines that last for up to 36 hours.Ingredient Callouts: Free of parabens. It is also gluten-free and cruelty-free.What...

What it is: A nourishing lip balm is infused with plumping hyaluronic acid to hydrate and soften, leaving lips feeling smooth, soft, and cushioned with moisture.Formulation Type: Lip Balm & Treatment Benefits: Hydrating Highlighted...

What it is: An airy, diffused blurring blush infused with a flower extract blend—available in diffused satin and diffused matte finishes.Coverage: LightFinish: NaturalFormulation: Pressed PowderIngredient Callouts: Free of parabens. It is also vegan and cruelty-free.What...

What it is: A clean tubing mascara that separates every single lash for definition, natural volume, and length without smudging or flaking for up to 24 hours. Formulation Type: Lengthening, Volumizing Benefits: Long-wearing...