Discover IT® Inspired by our dermatologists’ lip treatments for lip lines and dry lips, Confidence in a Serum Lip Gloss is your high-shine lip gloss + lip serum in one!
Available in three universally flattering sheer shades, your new favorite lip gloss with a high-shine, non-sticky formula delivers instant and 8HR hydration for targeted lip care that lasts. Plus, it’s clinically shown to make your lips look smoother and softer while rapidly improving lip’s moisture barrier function.
Clinically Tested 90% Hydration Base
- Formulated with skin-loving hyaluronic acid, ceramide, vitamin E and tri-peptide
- 95% said lips feel instantly conditioned*
- 87% said lips feel soft after it wears off*
Swipe it on for your daily dose of hydration and confidence!
*In a consumer study.
Developed with plastic surgeons’ insights and dermatologists’ ingredient and skincare expertise, IT Cosmetics creates problem-solving, skin-loving formulas that give you visible results.
| Color |
Self-Assured (A clear shade with a subtle shimmer), Self Determined (Soft cool mauve), Self Worth (Soft pink beige) |
|---|
