Flexes to fit your needs. The same concealer you know and love, now available in 32 foundation-matching shades. Buildable coverage formulated to camouflage skin realities like dark circles, blemishes, and...

What it is: A brush that hugs the contours of your face to seamlessly buff Stretch Foundation and Concealer (each sold separately) into skin. Brush Formulation: Liquid / Cream Bristle Type: Synthetic Ingredient...

What it is: A hydrating gel-cream foundation that nourishes skin—for buildable, light-to-medium coverage with a natural-to-you finish.Coverage: MediumFinish: NaturalHighlighted Ingredients:- Squalane and Glycerin: Hydrate and nourish skin’s moisture barrier.- Wild Rose Berry and...

The brightest idea for brittle, brassy blondes and greys, all in a chic velvet bag. Blonde, lightened, and grey hair can be more vulnerable to damage. See stronger hair in...

What it is: A gift-worthy, limited-edition routine for 3X stronger hair with every wash and strengthening repair powered by the complete bond builder. Hair Texture: Straight, Wavy, Curly, and Coily Hair Type: Fine,...

ALL BENEFITS Long-wearing, 12 hours Immediately reduces appearance of pores Controls oil and shine, 8 hours For all skin types, especially oily skin Stay-true colour, 12 hours Does not cause...

What it is: A weightless, long-wearing, liquid lipstick with a soft-matte finish—born in a range of head-turning shades that look incredible on all skin tones.Ingredient Callouts: Free of parabens. This product is...

Aloe support’s skin regeneration and soothes the skinPurslane reduces the appearance of irritation and has anti-aging benefitsPanthenol (Provitamin B5) hydrates and calms the skin DESCRIPTION Dr. Barbara Sturm’s ALOE VERA...

A limited-edition Sleek Stick keychain that lets you sleek on the go. All hair types and textures.

What it is: A versatile, multitasking styling foam for the perfect bouncy blowout, touchable curl definition, or a textured, lived-in look.Hair Texture: Straight, Wavy, and CurlyHair Type: Fine, Medium, and ThickHair Concerns:- Heat...

What it is: A demi-matte sculpting pomade that provides buildable control, texture, and definition for flexible styling.Hair Texture: Straight, Wavy, Curly, and CoilyHair Type: Fine, Medium, and ThickHair Concerns:- Dryness- Frizz- Hold and...

What it is: A leave-in, soft cream for heatless styling that provides 24-hour frizz reduction for an effortless air-dried finish.Hair Texture: Straight and WavyHair Type: Fine, Medium, and ThickHair Concerns:- Dryness- Frizz- Hold...

What it is: A multi-tasking air-dry styler that reduces air-dry time, enhances natural texture + tames frizz, giving you an effortless look that lasts all day.   Hair Texture: Straight, Wavy, and Curly...

A styling cream that creates amplified volume, touchable texture and flexible hold on dry hair for long-lasting revivability. Creates instant volume and texture on dry hair Flexible and revivable hold....

What it is: A styling spray that makes blow-drying hair faster and easier by reducing brushwork by 30% for a better, long-lasting blowout. Hair Texture: Straight, Wavy, Curly, and Coily Hair Type: Fine,...

What it is: A hairspray that delivers all-day firm hold with touchability and movement.Hair Type: Straight, Wavy, and CurlyHair Texture: Fine, Medium, and ThickHair Concerns: Hold, Shine, and Heat ProtectionFormulation: SprayIngredient Callouts: This product is cruelty-free...

What it is: A medium-hold spray that can be used to set, style, and finish without stiffness—for touchable, brushable hair.Hair Type: Fine, Medium, and ThickHair Texture: Straight, Wavy, Curly, and CoilyHair Concerns:- Hold...

What it is: A texture spray that quickly provides sexy texture, volume, and style memory; formulated with moisturizers and heat protectant that won’t cloud or darken hair.Hair Type: Straight, Wavy, Curly, and...

What it is:A whipped, creamy lash primer that conditions and preps for the perfect mascara application.What it does:Prep eyelashes for the perfect mascara application with Subversion Lash Primer. The brush...

What it is: A non-drying, gentle, and targeted acne treatment that clears acne spots fast while layering under makeup without flaking.Skin Type: Normal, Dry, Combination, and OilySkincare Concerns: Acne and BlemishesHighlighted Ingredients:- 2%...

What it is:A set of four metallic powder highlighters for intense luminosity.What it does:These shades for highlighting eyes, face, and body feature a buildable metallic-lustre formula and can be applied...

What it is: An essential mini eyeshadow collection featuring nine full-pigment shades, from cool-toned neutrals to icy pastels in matte and metallic finishes. Ingredient Callouts: Free of parabens, phthalates, mineral oil, and contains...

sweet & simple Swipe on a smoother smooch! let’s chat about it hydrating vegan lip scrub preps & polishes lips sugar crystals gently buff & smooth dry, flaky lips without...

sweet & simple The MVP (most valuable pout) of your makeup bag! let’s chat about it hydrating lip balm infused with shea butter finger-friendly sheer pop of color gently exfoliates...

sweet & simple Best-selling eyeliner now in a liquid formula! let’s chat about it ultra-precise brush tip liquid liner with semi-matte finish precision application for crisp lines & instant definition...

sweet & simple Lookin’ fly is easy as 1, 2, 3 with this eye & cheek brush set, perfect for blending & buffing for a buzzin’ look.  let’s chat about...

sweet & simple Fresh-baked three-pan highlighter palette! Includes three shades: iced – white gold shimmer frosted – gold shimmer  glazed – rose gold shimmer   let’s chat about it three...

sweet & simple We love a cult-classic queen. This fan-fave 4-in-1 mascara lengthens, curls, volumizes & conditions your lashes – she’s a real one. let’s chat about it curls &...

sweet & simple Get baby soft lips in just 1 swipe! let’s chat about it moisturizing vegan tinted lip balm kisses lips with a hint of juicy color & shine...

sweet & simple Don’t be so thirsty. Swipe on a glossy, sheer wash of color with this vegan lip oil. Your lips will love the comfort this jojoba, hazelnut &...