LIP COLOR + CARE LINK’D UP STRAIGHT UP: It’s about to get juicy: luscious lip gloss and lipstick hooked up, and now you can get Gloss Bomb’s explosive shine in...

What it is: A do-it-all mascara that is designed to expose every lash, featuring an exclusive flat-to-fat brush that instantly volumizes, lifts, lengthens, and curls.Ingredient Callouts: This product is also cruelty-free and...

SCENT THAT’S MEANT TO BE SEEN Magnetic and multifaceted. Refined and raw. Unmissable and unforgettable. Give the gift of our full-size signature spicy floral scent paired with a limited edition,...

What it is: Your travel-friendly powerhouse duo for healthy-looking, defined, frizz-free curls that pop: a bond-building treatment plus a one-step curl cream. Both infused with Replenicore-5 to repair, strengthen, hydrate, smooth...

Fragrance Family: FloralsScent Type: Warm FloralsKey Notes: Magnolia, Musk, Bulgarian RoseSet Description: Comforting vegan musk collides with luxurious Bulgarian rose absolute while patchouli and juicy tangerine create a tension between spicy and sweet. And...

What it is: A superfine, weightless, loose setting powder in eight sheer shades to perfect and extend makeup wear for a filtered, photo-ready finish on lock.Ingredient Callouts: This product is cruelty-free.What Else...

What it is: A light-as-air, non-greasy cream blush that instantly melts into skin for a wash of color and natural-looking flush in 10 easy-to-use, sheer shades.Ingredient Callouts: This product is vegan and...

Fragrance Family: FloralsScent Type: Warm FloralsKey Notes: Magnolia, Musk, Bulgarian RoseFragrance Description: The power of Fenty parfum, in the palm of your hand. The scent of Fenty Eau de Parfum, in solid balm form...

What it is: Your travel-friendly go-to duo for the perfect blowout or silk press: a bond-building treatment plus a multi-use heat protectant styler. Both infused with Replenicore-5 to repair, strengthen, hydrate,...

What it is: A multi-use styling cream that provides up to 450 °F of heat protection and preps all hair types for soft, smooth + shiny blowouts without the frizz. Hair...

What it is: A toner that thoroughly purifies pores, visibly brightens skin, and control surface oil with a formula packed with BHAs and a Triple Cherry Complex.Skin Type: Normal, Combination, and OilySkincare Concerns: Pores,...

What it is: A foaming gel cleanser that keeps oil under control and brightens as you wash away dirt, oil, impurities, sunscreen, and makeup.Skin Type: Normal, Combination, and OilySkincare Concerns: Pores, Dullness, and...

A DEFINING RELATIONSHIP  STRAIGHT UP:  The curlfriend you can call on. She’s a total softie, givin’ touchable body and bounce. But tough AF on split ends, thanks to Replenicore-5’s always-on...

What it is: A lip luminizer with an immediate cooling effect, juicy wet-look finish, and minty scent.Formulation Type: Lip GlossBenefits: HydratingIngredient Callouts: Free of parabens and phthalates. It is also vegan and cruelty-free.What Else...

What it is: An ultimate, gotta-have-it lip gloss with explosive shine that feels as good as it looks.Highlighted Ingredients:- Shea Butter: Conditions skin.Ingredient Callouts: Free of parabens and phthalates. This product is...

What it is: A thick, rich, body moisturizer that delivers deep hydration in a nourishing whipped oil cream loaded with rich butters and tropical oils. Highlighted Ingredients: - 7 Luxurious Oils...

What it is: Smooth, swoop and lock in your edges with a visibly hair-thickening, high-hold gel that strengthens and fortifies fragile edges without flaking on you. Hair Texture: Straight, Wavy, Curly, and...

The Fenty Skin Full-Size Start’rs for oily skin. STRAIGHT UP: Meet the de-slicking routine that’s made to reduce surface oil, purify pores, brighten + protect your skin. Designed for all—especially...

The Fenty Skin Full-Size Start’rs for oily skin. STRAIGHT UP: Meet the de-slicking routine that’s made to reduce surface oil, purify pores, brighten + protect your skin. Designed for all—especially...

What it is: A lightweight, hyaluronic acid-infused reparative leave-in conditioner spray that hydrates all day, detangles, smooths frizz,  and refreshes strands. Hair Texture: Straight, Wavy, Curly, and Coily Hair Type: Fine, Medium, and...

ONE TWIST OF IRRESISTIBLE. NOURISHING SHINE, TWO FENTY SHADES THAT STAND UP TO THE HOLI’DAZE STREET HUSTLE STRAIGHT UP: Gloss Bomb lovers, this one’s for y’all. We’re treatin’ your pout to...

What it is: A portable mini eyeshadow palette of six shades in a range of matte to shimmer finishes; use them solo or snap any two palettes together for your own...

PRECISE, EFFORTLESS SCULPTING. ALWAYS ON STANDBY. Give it to me quick: A retractable contour and concealer brush that pairs with your favorite Match Stix Contour Skinstick for seamless sculpting and...

SNATCH DIS STRAIGHT UP: Slick ‘n snatch styles with this high-performance strong hold gel. It gives you the ultimate style control for high ponys, top knots and slick-backs that stunt...

What it is: A diamond-dusted highlighter that delivers a 3D glittering veil of pure sparkle for face and body.Ingredient Callouts: Free of sulfates SLS and SLES, parabens, and phthalates. This product is...

What it is: A refillable, universal finishing powder that blurs the look of pores, absorbs shine and extends makeup wear all day. What it does: Don’t be caught without the...

What it is: An ultra-comfortable sheer lipstick with the perfect amount of nourishing color and shine that is available in a range of easy-to-wear shades for all.Ingredient Callouts: Free of parabens and...

What it is: A lip stain that goes on glossy and leaves behind a soft tint, delivering rapid hydration for an effortless, low-maintenance look.Formulation Type: Lip StainBenefits: HydratingIngredient Callouts: Free of parabens and phthalates....

What it is: A liquid lipstick with a creamy, whipped texture that hugs lips and provides intense color in one precise swipe. Formulation Type: Lipstick Benefits: Long-wearing Ingredient Callouts: Free of parabens and phthalates....

What it is: A luxe three-in-one styling tool for combing, brushing, laying edges, and precise parting.Hair Texture: Straight, Wavy, Curly, and CoilyHair Type: Fine, Medium, and ThickHair Concerns:- Hold and Style ExtendingKey Benefits:-...

SCENT THAT’S MEANT TO BE SEEN Magnetic and multifaceted. Refined and raw. Unmissable and unforgettable. Give the gift of our full-size signature spicy floral scent paired with a limited edition,...

Fragrance Family: FloralsScent Type: Warm FloralsKey Notes: Magnolia, Musk, Bulgarian RoseSet Description: This set includes one full-size bottle and one twist-up refillable spray for on the go.About the Fragrance: This fragrance contains notes of magnolia...

What it is: A set of do-it-all products clinically tested for all skin tones for your healthiest complexion, featuring a cleanser, toner, SPF moisturizer, and a limited-edition collector’s case.What Else You...

SCENT THAT’S MEANT TO BE SEEN Magnetic and multifaceted. Refined and raw. Unmissable and unforgettable. Featuring Magnolia, vegan Musk, Bulgarian Rose Absolute, Patchouli and Tangerine for a bold, complex and...

POWERHOUSE MOISTURE CRANKED TO THE MAX Due to regional differences in our sun protection offerings, US customers with receive Hydra Vizor Invisible Moisturizer Broad Spectrum SPF 30, and EU customers...

POWER UP YOUR GLOSS PERSONAS STRAIGHT UP: Charge your lips with main character energy with a lineup of Gloss Bomb shades inspired by the fierce femmes of Arcane. THE LOWDOWN:...

What it is: A mini cream duo that delivers long-lasting hydration and a glossy finish—featuring two festive scents, Naughty Nutmeg and Warm Cinnamon Shimmering.Highlighted Ingredients:- Shea Butter: Intensely conditions and cares...

TOUCH, SPRAY, PLAY—GET TO KNOW THE NEW FEEL OF BODY CARE STRAIGHT UP: Touch, spray + play with textures that feel you, in scents that transform you. This mini body...

BODY WASH’S NEW FEEL—GOES ON THICK, LATHERS RICH, SMELLS DELISH STRAIGHT UP: Body wash has a new feel and it's thick, cushiony + honey-like. Drizzle it right onto your skin...

STRAIGHT UP: Rich Dip Bubble Bath is here to create your own lil' bubble of luxury. These scented sudz blend dense bubbles that boost your bath and fluffy bubbles that...

MIST YOUR MOOD, OWN YOUR VIBE STRAIGHT UP: Meet Allover Body Mists, an irresistible collection of spritzes that turn the everyday into the extra. Featuring layered, unexpected scents—because you’re not...

What it is: A travel-friendly, universal hair set that includes a shampoo, conditioner, bond repair treatment and a multi-use heat protectant styler. All infused with Replenicore-5 to repair, strengthen, hydrate, smooth...

What it is: A refillable two-in-one sunscreen moisturizer that’s lightweight, oil free, noncomedogenic, and invisible—it targets dark spots, and is makeup-friendly.Skin Type: Normal, Dry, Combination, and OilySkincare Concerns: Dark spots, Pores, and DrynessFormulation: Lightweight...

What it is: A sheer, lightweight sunscreen that visibly evens skin tone and improves the look of texture and gives you some extra bounce while also boosting skin’s moisture barrier.Skin Type: Normal,...

What it is: A gift set that keeps your strands healthy and thriving and preps and protects for leveled-up heat styling. Hair Type: Fine, Medium, and Thick Hair Concerns: - Damage, Split...

What it is: A three-piece curl-enhancing gift set featuring a full-size The Homecurl Curl Cream, mini The Rich One Shampoo, and The Richer One Conditioner—for healthy, hydrated, and beautifully defined curls...

CUTTING-EDGE STYLING STRAIGHT UP: Keep things fun with a duo made for effortlessly styling edges on the go. Lock your edges and styles into place with The Controlling Type Hair-Thickening...

STRAIGHT UP: Give back while you glam up on the go—35% of every purchase of this spacious, 3-compartment makeup bag goes to the Clara Lionel Foundation. THE LOWDOWN: Pack up...

TRIPLE THE DRIP FOR IRRESISTIBLE SHINE 3X.STRAIGHT UP: Drip your lips in all time fam-fave Gloss Bomb Lip Luminizer in shades Fu$$y, Hot Chocolit, and Glass Slipper. Now coming together...