ALL LIPS CAN GET IT—LINER FOR EVERY LOOK. STRAIGHT UP: Finally—your ultimate lip liner has arrived. This longwear, creamy pencil is made with pure pigments—laying down true-cast color that won’t...

What it is: A do-it-all mascara that is designed to expose every lash, featuring an exclusive flat-to-fat brush that instantly volumizes, lifts, lengthens, and curls.Ingredient Callouts: This product is also cruelty-free and...

LIP COLOR + CARE LINK’D UP STRAIGHT UP: It’s about to get juicy: luscious lip gloss and lipstick hooked up, and now you can get Gloss Bomb’s explosive shine in...

NewLimited Edition What it is: A set that includes Gloss Bomb Heat Universal Lip Luminizer + Plumper, Mini Killawatt Freestyle Highlighter, and a mini Hella Thicc Volumizing Mascara. Ingredient Callouts: These products...

What it is: A superfine, weightless, loose setting powder in eight sheer shades to perfect and extend makeup wear for a filtered, photo-ready finish on lock.Ingredient Callouts: This product is cruelty-free.What Else...

What it is: A light-as-air, non-greasy cream blush that instantly melts into skin for a wash of color and natural-looking flush in 10 easy-to-use, sheer shades.Ingredient Callouts: This product is vegan and...

What it is: A lip luminizer with an immediate cooling effect, juicy wet-look finish, and minty scent.Formulation Type: Lip GlossBenefits: HydratingIngredient Callouts: Free of parabens and phthalates. It is also vegan and cruelty-free.What Else...

What it is: An ultimate, gotta-have-it lip gloss with explosive shine that feels as good as it looks.Highlighted Ingredients:- Shea Butter: Conditions skin.Ingredient Callouts: Free of parabens and phthalates. This product is...

ONE TWIST OF IRRESISTIBLE. NOURISHING SHINE, TWO FENTY SHADES THAT STAND UP TO THE HOLI’DAZE STREET HUSTLE STRAIGHT UP: Gloss Bomb lovers, this one’s for y’all. We’re treatin’ your pout to...

What it is: A portable mini eyeshadow palette of six shades in a range of matte to shimmer finishes; use them solo or snap any two palettes together for your own...

What it is: A lip stain that goes on glossy and leaves behind a soft tint, delivering rapid hydration for an effortless, low-maintenance look.Formulation Type: Lip StainBenefits: HydratingIngredient Callouts: Free of parabens and phthalates....

What it is: A liquid lipstick with a creamy, whipped texture that hugs lips and provides intense color in one precise swipe. Formulation Type: Lipstick Benefits: Long-wearing Ingredient Callouts: Free of parabens and phthalates....

LIQUID LUMINOSITY. ENDLESS WAYS TO GLOW.  TRANSFER-RESISTANT. GIVE IT TO ME QUICK: This limited-edition mini duo of smooth, superfine fluid highlighter is here to deliver a high-shine, super fresh radiance—featuring fan-fave shade, Hu$tla...

YOUR MASCARA’S ULTIMATE HYPEMAN STRAIGHT UP: Hype up your mascara with Hella Extra lash primer. The ultra-creamy formula stands up to smudging + flaking and keeps your lashes feeling nourished...

MAKEUP’S FIRST STEP: HIGH-PERFORMANCE SKIN PREP   STRAIGHT UP: The secret to a glowy, flawless complexion? Step up your skincare prep before applying makeup. Our gentle exfoliating face mask and hydrating...

Give it to me quick: Ultra portable blotting paper that lets you touch up in stealth mode, made to refill the Fenty Beauty super-chic, refillable mirrored compact that looks like...

What it is: This one minute 10% AHA treatment clarifies, purifies, brightens and smooths skin by gently clearing dull surface cells to even texture over time. Skin Type: Normal, Dry, Combination, and...

Give it to me quick: This instant mattifier just got even better—a refillable, universal finishing powder that blurs the look of pores, absorbs shine and extends makeup wear all day....

What it is: An intensely pigmented, blendable eyeshadow stick to define every eye shape and flatter every skin tone, available in matte and shimmer shades.What Else You Need to Know: Expert-level eyeshadow...

STRAIGHT UP: Whether you’re getting ready or unready, this limited-edition set gets you right. Visibly fluff and volumize your lashes with Hella Thicc, our ultra-creamy and ultra-black mascara, then take it...

What it is:An expertly chiseled highlighter brush that "hugs" cheeks for an effortless glow.What it does:The Cheek-Hugging Highlight Brush 120 embraces curves like no other. This game-changing synthetic brush features...

What it is: A large, domed foundation brush that is designed to seamlessly buff and stipple Pro Filt’r foundation for fast buildable coverage.Highlighted Ingredients:- Blue Agave Extract: Mattifies.Ingredient Callouts: This product is...

Give it to me quick: Bleenndd, perfeeccttt, HIKE! Get that Fenty Face game-day ready with this all-new, limited-edition sponge—all decked out in a football-shape design. Tell me more: Making sports...

What it is: A long-wear, creamy pencil made with pure pigments that lasts up to eight hours and delivers true-cast color for every lip tone, without looking ashy.Formulation Type: Lip LinerBenefits: Long-wearingIngredient Callouts: This...

What it is: An ultra-hydrating lip oil that goes on clear and cushions lips with decadent fruit oils and vitamin-rich Cherry extracts. Strengthens the lips’ moisture barrier for a softer, more...

What it is: A limited-edition set featuring a lip gloss and liner in brown and rich cherry shades—everything you need to line and shine anytime, anywhere.Ingredient Callouts: These products are cruelty-free.What Else You Need...

What it is: A limited-edition lip set of bright cherry-scented red shades—featuring a lip color, creamy liner, and hydrating oil for a cherry-pop pout.What Else You Need to Know: Pop and care...

What it is: A limited-edition lip-care duo featuring two bestselling formulas in a Black Cherry scent and an exclusive cherry keychain to take juicy lips on the go.Skin Type: Normal, Dry, Combination,...

An exclusive, Ramadan limited-edition Gloss Bomb Heat set in three bestselling shades for lip looks that drip with luxe, plumping shine. Triple up on glossy, shiny lips with an instant...

Three essential beauty baddies team up in this Ramadan limited-edition kit that’s all about serving face—the Fenty Beauty way. This crew of full-size and mini must-haves is all you need...