LIP COLOR + CARE LINK’D UP STRAIGHT UP: It’s about to get juicy: luscious lip gloss and lipstick hooked up, and now you can get Gloss Bomb’s explosive shine in...

What it is: A multi-use styling cream that provides up to 450 °F of heat protection and preps all hair types for soft, smooth + shiny blowouts without the frizz. Hair...

What it is: A superfine, weightless, loose setting powder in eight sheer shades to perfect and extend makeup wear for a filtered, photo-ready finish on lock.Ingredient Callouts: This product is cruelty-free.What Else...

What it is: A light-as-air, non-greasy cream blush that instantly melts into skin for a wash of color and natural-looking flush in 10 easy-to-use, sheer shades.Ingredient Callouts: This product is vegan and...

What it is: A thick, rich, body moisturizer that delivers deep hydration in a nourishing whipped oil cream loaded with rich butters and tropical oils. Highlighted Ingredients: - 7 Luxurious Oils...

What it is: A toner that thoroughly purifies pores, visibly brightens skin, and control surface oil with a formula packed with BHAs and a Triple Cherry Complex.Skin Type: Normal, Combination, and OilySkincare Concerns: Pores,...

What it is: A foaming gel cleanser that keeps oil under control and brightens as you wash away dirt, oil, impurities, sunscreen, and makeup.Skin Type: Normal, Combination, and OilySkincare Concerns: Pores, Dullness, and...

SNATCH DIS STRAIGHT UP: Slick ‘n snatch styles with this high-performance strong hold gel. It gives you the ultimate style control for high ponys, top knots and slick-backs that stunt...

A DEFINING RELATIONSHIP  STRAIGHT UP:  The curlfriend you can call on. She’s a total softie, givin’ touchable body and bounce. But tough AF on split ends, thanks to Replenicore-5’s always-on...

What it is: A long-wearing, ultra-creamy black mascara with a brush that coats every lash for an outrageously thick, lifted look.Formulation Type: VolumizingBenefits: Long-wearingIngredient Callouts: This product is cruelty-free.What Else You Need to Know: Get...

What it is: A refillable, universal finishing powder that blurs the look of pores, absorbs shine and extends makeup wear all day. What it does: Don’t be caught without the...

What it is: A lip stain that goes on glossy and leaves behind a soft tint, delivering rapid hydration for an effortless, low-maintenance look.Formulation Type: Lip StainBenefits: HydratingIngredient Callouts: Free of parabens and phthalates....

What it is: A lip luminizer with an immediate cooling effect, juicy wet-look finish, and minty scent.Formulation Type: Lip GlossBenefits: HydratingIngredient Callouts: Free of parabens and phthalates. It is also vegan and cruelty-free.What Else...

What it is: An ultimate, gotta-have-it lip gloss with explosive shine that feels as good as it looks.Highlighted Ingredients:- Shea Butter: Conditions skin.Ingredient Callouts: Free of parabens and phthalates. This product is...

MIST YOUR MOOD, OWN YOUR VIBE STRAIGHT UP: Meet Allover Body Mists, an irresistible collection of spritzes that turn the everyday into the extra. Featuring layered, unexpected scents—because you’re not...

What it is: An ultimate must-have lip gloss with three stacked layers of limited-edition, iridescent periwinkle shimmer, all in one luscious swipe.Formulation Type: Lip GlossWhat Else You Need to Know: Meet the newest...

What it is: A lightweight, hyaluronic acid-infused reparative leave-in conditioner spray that hydrates all day, detangles, smooths frizz,  and refreshes strands. Hair Texture: Straight, Wavy, Curly, and Coily Hair Type: Fine, Medium, and...

What it is: A high-performance, waterproof, sweat- and humidity-resistant powder blush that delivers blendable, bold color in matte and shimmer shades for all.Formulation: Pressed PowderIngredient Callouts: This product is cruelty-free.What Else You Need to...

What it is: A superfine mist—fueled by InvisiFlex Shield, an undetectable veil to protect against environmental stressors—that sets makeup and extends wear.What Else You Need to Know: This setting spray is not...

YOUR MASCARA’S ULTIMATE HYPEMAN STRAIGHT UP: Hype up your mascara with Hella Extra lash primer. The ultra-creamy formula stands up to smudging + flaking and keeps your lashes feeling nourished...

What it is: An ultra-hydrating lip oil that goes on clear and cushions lips with decadent fruit oils and vitamin-rich Cherry extracts. Strengthens the lips’ moisture barrier for a softer, more...

What it is: A large, domed foundation brush that is designed to seamlessly buff and stipple Pro Filt’r foundation for fast buildable coverage.Highlighted Ingredients:- Blue Agave Extract: Mattifies.Ingredient Callouts: This product is...

What it is: A tapered foundation brush that delivers a streak-free and seamless finish; pairs perfectly with Soft’lit Naturally Luminous Longwear Foundation (sold separately).Brush Formulation: Liquid Brush Coverage: Buildable Bristle Type: Synthetic What Else You Need...

What it is: A diamond-dusted highlighter that delivers a 3D glittering veil of pure sparkle for face and body.Ingredient Callouts: Free of sulfates SLS and SLES, parabens, and phthalates. This product is...

What it is: An ultra-comfortable sheer lipstick with the perfect amount of nourishing color and shine that is available in a range of easy-to-wear shades for all.Ingredient Callouts: Free of parabens and...

What it is: A hydrating multi-use stick that plays by your rules. Using color-shift technology, this formula brings out the most flattering universal rosy color of cheeks + lips for all...

What it is: A liquid lipstick with a creamy, whipped texture that hugs lips and provides intense color in one precise swipe. Formulation Type: Lipstick Benefits: Long-wearing Ingredient Callouts: Free of parabens and phthalates....

What it is: A long-wearing and waterproof lash line-enhancing eyeliner for tightlining, defining, and waterline brightening. Ingredient Callouts: Free of parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar,...

What it is: A long-wear, transfer-resistant bronzing powder in a range of groundbreaking shades, each carefully curated to bring all skin tones to life.Ingredient Callouts: This product is cruelty-free. How to Use...

What it is: A weightless, long-wear, cream-powder hybrid highlighter for the face and eyes in a range of shades, from subtle to supercharged, in solos and expertly-paired duos. Ingredient Callouts: Free of...

What it is: A lightweight liquid blush that has buildable, fade-resistant color and a natural, blurred finish that lasts up to 12 hours.What Else You Need to Know: This liquid blush delivers...

What it is: A three-piece set to cleanse, tone, moisturize, protect with SPF, and control surface oil. Skin Type: Combination and Oily Skincare Concerns: Acne and Blemishes, Oiliness, and Pores Highlighted Ingredients:- Triple...

What it is: A limited-edition hydrating lip oil and mini body cream set with Butta Drop in bestselling Guava Getaway and Fenty Treatz in a new juicy Guava scent. Skin Type: Normal,...

GIVE IT TO ME QUICK: Easy meets creamy in the ultimate, cream-to-powder contour and highlighter pair. The buildable long wear formula is lightweight, blendable, and loves to be layered. Comes...

What it is: A limited-edition set for a juicy brown pout, featuring a lip liner, plumper, and a Trace'd Out Dual Pencil Sharpener.What Else You Need to Know: This limited-edition lip combo...

What it is: A limited-edition set featuring a lip liner, a gloss in bestselling shade FU$$y, and a Trace'd Out Dual Pencil Sharpener.What Else You Need to Know: Make a fuss with...

What it is: Get that fresh, clean feeling with our plush creamy cleanser that refines the look of pores and instantly washes away dirt, oil and impurities without leaving skin feeling...

What it is: A dual sharpener that gets lip pencils back to precision—get ultimate precision in a quick twist.What Else You Need to Know: Dull is out, precision is in. The creamy...

What it is: A leave-on gel mask with a slushie texture that hydrates and strengthens your moisture barrier with mega-plumpers and encapsulated oil bubbles. Skin Type: Normal, Dry, Combination, and Oily Formulation: Mask...

YOUR DONE-IN-ONE MOISTURIZER:  HYDRATES, BRIGHTENS, SMOOTHS + PROTECTS STRAIGHT UP: A moisturizer that works hard, so you don’t have to, instantly doubling skin's hydration. It improves skin's texture, tone, elasticity...

YOUR DONE-IN-ONE MOISTURIZER: HYDRATES, BRIGHTENS, SMOOTHS + PROTECTS WITH MINERAL SPF STRAIGHT UP: A moisturizer that works hard, so you don’t have to, instantly boosting skin's hydration and moisture barrier....

YOUR DONE-IN-ONE MOISTURIZER:  HYDRATES, BRIGHTENS, SMOOTHS + PROTECTS STRAIGHT UP: Already have a Hydra Vizor outer holster? This is your refill. A moisturizer that works hard, so you don’t have...

YOUR DONE-IN-ONE MOISTURIZER: HYDRATES, BRIGHTENS, SMOOTHS + PROTECTS WITH MINERAL SPF STRAIGHT UP: A moisturizer that works hard, so you don’t have to, instantly boosting skin's hydration and moisture barrier....

What it is: An ultrafine face mist that's soft as a cloud but hard on hydration—get plumper-, bouncier-, stronger-feeling skin in just one use.Skin Type: Normal, Dry, Combination, and OilyFormulation: SprayHighlighted Ingredients:- Polyglutamic...

What it is: A 9-in-1 treatment hair oil that moisturizes, adds shine, smooths frizz, reduces breakage, repairs, and provides up to 450°F of heat protection.Hair Texture: Straight, Wavy, Curly, and CoilyHair Type: Fine,...

What it is: A dry shampoo that absorbs excess oil and instantly boosts volume and texture while leaving no white cast.Hair Texture: Straight, Wavy, Curly, and CoilyHair Type: Fine, Medium, and ThickHair Concerns:-...

What it is: A lightweight, pressed mousse-cream formula that blends seamlessly, doesn't fade, and delivers a natural, blurred finish that stays put all day. Ingredient Callouts: Free of parabens, formaldehydes, formaldehyde-releasing agents,...

BODY WASH’S NEW FEEL—GOES ON THICK, LATHERS RICH, SMELLS DELISH STRAIGHT UP: Body wash has a new feel and it's thick, cushiony + honey-like. Drizzle it right onto your skin...

STRAIGHT UP: Rich Dip Bubble Bath is here to create your own lil' bubble of luxury. These scented sudz blend dense bubbles that boost your bath and fluffy bubbles that...

What it is: A sheer, lightweight sunscreen that visibly evens skin tone and improves the look of texture and gives you some extra bounce while also boosting skin’s moisture barrier.Skin Type: Normal,...