STRAIGHT UP: The key to endless looks? Universal must-haves that repair, strengthen and nourish. We developed The Maintenance Crew to carry you across the finish line—no matter your hair type...

What it is:A deliciously thick whipped-oil body cream laced with notes of magnolia, musk, tangerine, and Bulgarian rose—it provides rich hydration with the intoxicating scent of Fenty Parfum.Fragrance Family: FloralsScent Type: Warm...

HAIR’S NEW CREW STRAIGHT UP: The key to endless looks? Universal must-haves that repair, strengthen and nourish. We developed The Maintenance Crew to carry you across the finish line—no matter...

FOR WHEN THE BLOCK GETS HOT  STRAIGHT UP: Like your OG-est friend, this multi-benefit cream’s got your back when things heat up. It’s the universal prep step everyone needs before...

Details SPREAD THE WEALTH STRAIGHT UP: Slip into the cushy life with this luxurious, extra-rich conditioner that spreads and melts right into dry, damaged hair easily for faster conditioning with...

HEALTHY HAIR—FAST. RESULTS YOU CAN SEE AND FEEL IN JUST ONE USE* *Based on a clinical study when rinsed out STRAIGHT UP: You’ve heard the bond-building hype, now get ready...

Details MAKE THE EVERYDAY FEEL LUXE STRAIGHT UP: This shampoo gently cleanses, flexing its plush, moisturizing lather—making something so everyday, feel so extra. Replenicore-5’s proteins, amino acids and antioxidants help...

What it is: A clear, universal brow wax that shapes and sets for a long-wear, flexible-but-firm hold.Ingredient Callouts: Free of parabens and phthalates. This product is also vegan and cruelty-free.What Else You...

What it is: A skin-tone-based highlighter with a silky-soft feel that’s infused with superfine pearls, designed to flatter every tone for a low-key glow. What Else You Need to Know: This lightweight, long-wearing...

What it is: A mega-plush loose powder brush designed to seamlessly blend and set for an instantly filtered finish that lasts.Ingredient Callouts: This product is cruelty-free.What Else You Need to Know: This brush...

SUPER LIGHT, FEATHERY BRUSH FOR AN EFFORTLESS GLOW STRAIGHT UP: Get a soft + diffused finish with this highlighter brush designed to pair perfectly with Demi’Glow Light-Diffusing Highlighter. THE LOWDOWN: Soft...

What it is: A tapered foundation brush that delivers a streak-free and seamless finish; pairs perfectly with Soft’lit Naturally Luminous Longwear Foundation (sold separately).Brush Formulation: Liquid Brush Coverage: Buildable Bristle Type: Synthetic What Else You Need...

What it is: A matte contour stick in a range of shades for all skin tones. The buildable cream-to-powder long-wear formula is lightweight and blendable. Coverage: ✔ Medium Formulation: Stick Finish:...

What it is: A diamond-dusted highlighter that delivers a 3D glittering veil of pure sparkle for face and body.Ingredient Callouts: Free of sulfates SLS and SLES, parabens, and phthalates. This product is...

About the Product Item 1925916 What it is: A weightless, long-wear, cream-powder hybrid highlighter for the face and eyes in a range of shades, from subtle to supercharged, in solos and...

What it is: A refillable, universal finishing powder that blurs the look of pores, absorbs shine and extends makeup wear all day. What it does: Don’t be caught without the...

What it is: A soft-matte, long-wearing foundation with climate-adaptive technology to fight heat, sweat, and shine—available in a wide range of shades.Coverage: FullFinish: MatteFormulation: LiquidIngredient Callouts: Free of parabens and phthalates. It is also vegan...

What it is: A light-coverage, long-wear tint stick with a creamy, smooth texture that instantly blurs while melting into skin for a natural finish. Coverage: Light to Medium Finish: Natural Formulation: Cream What Else...

What it is: A lightweight, buildable light-to-medium coverage foundation that leaves skin looking blurred and smoothed—In 25 flexible shades for all. Coverage: Light Finish: Natural Formulation: Liquid Ingredient Callouts: Free of parabens and phthalates. It...

What it is: A hydrating and glowy foundation that's waterproof and reduces shine for a notch above natural finish. Coverage: Medium Finish: Natural Formulation: Liquid What Else You Need to Know: This is a long-wearing,...

THE BEST-CASE SCENARIO FOR AN ICON. Give it to me quick: It’s been 5 years of Fenty Beauty and we’re celebratin’ with a hyper-limited, blinged-out Fenty Icon Case dripped in...

THE BEST-CASE SCENARIO FOR AN ICON. Give it to me quick: Fenty Icon is made to be seen. The Fill and the Case were designed to work together, so pair your fave...

What it is: A creamy, semi-matte lipstick in a range of high-pigment reds and neutrals for all skin tones that is made to be refillable—choose a shade and add the case...

What it is: An ultra-comfortable sheer lipstick with the perfect amount of nourishing color and shine that is available in a range of easy-to-wear shades for all.Ingredient Callouts: Free of parabens and...

What it is: A weightless, long-wearing, liquid lipstick with a soft-matte finish—born in a range of head-turning shades that look incredible on all skin tones.Ingredient Callouts: Free of parabens. This product is...

What it is: A lip stain that goes on glossy and leaves behind a soft tint, delivering rapid hydration for an effortless, low-maintenance look.Formulation Type: Lip StainBenefits: HydratingIngredient Callouts: Free of parabens and phthalates....

What it is: A hydrating multi-use stick that plays by your rules. Using color-shift technology, this formula brings out the most flattering universal rosy color of cheeks + lips for all...

IRRESISTIBLE SHINE, NOURISHING WEAR.  UNIVERSAL FINISHING TOUCH, PORTABLE CLIP-ON. Give it to me quick: Do yourself a solid. Your favorite show-stopping, non-sticky lip gloss is now in solid gloss formula. It’s the...

STRAIGHT UP: Rihanna didn’t play when she handpicked this rosy mauve shade that looks good on everyone. This makeup trio’s got everything you need to enhance any natural look or...

KEEP THAT THANG ON YOU AT ALL TIMES — A LIMITED-EDITION GLOSS BOMB KEYCHAIN THAT KEEPS LIPS POPPIN’ AT ALL DAY. Give it to me quick: Clip your fave Gloss...