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Fenty Beauty by Rihanna

hella thicc mascara 10 ml let'z be blunt 02

LE 4,200.00
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Fenty Beauty Hella Thicc Volumizing Mascara is the dramatic end of the mascara spectrum — an ultra-creamy black formula paired with a tapered brush that gets onto every lash rather than just...

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Fenty Beauty by RihannaLE 4,200.00

About this product

Fenty Beauty Hella Thicc Volumizing Mascara is the dramatic end of the mascara spectrum — an ultra-creamy black formula paired with a tapered brush that gets onto every lash rather than just the long ones. Long-wearing, and built to hold up against sweat, humidity and transfer.

Type Volumizing
Shade Ultra-black
Brush Tapered — coats, curls and lifts
Resists Sweat · humidity · transfer
Callout Cruelty-free

What it actually does

  • Thickness is the whole brief. Fenty's claim is big, bold lashes that go past ordinary volume into a full-bodied, dramatic effect.
  • The depth of black matters. It's an ultra-black formula, which is what makes thin lashes read as denser.
  • The brush is tapered on purpose. Per the brand it coats, curls and lifts at the same time, and the formula was designed to grip each individual lash.
  • Creamy rather than dry. The ultra-creamy texture is what lets it build in layers instead of flaking off.
  • Holds through heat. Sweat-, humidity- and transfer-resistant — relevant if you're wearing it through an Egyptian summer day.
  • Long-wearing and cruelty-free, per Fenty's own benefit callouts.

How to use

  1. Wipe the wand first. Gently remove excess product from the tip before it touches your lashes.
  2. Start at the roots. Wiggle the brush at the lash base to pack in volume, then draw it up to the tips.
  3. Cover root to tip. The formula is designed to grab every lash, so don't skip the base.
  4. Layer as much as you want. Do one eye at a time and let each coat dry before the next — that's the brand's own pro tip for avoiding clumps.
  5. Brush in three directions for a fanned-out look: inner lashes toward the nose, centre lashes up toward the brow, outer lashes toward the ears.
  6. Take it off with an oil cleanser. Fenty points to Fenty Skin's Melt Awf Jelly Oil Makeup-Melting Cleanser, sold separately.

Is it right for you?

Yes, if…

  • You want thick, dramatic lashes rather than a natural look
  • Your lashes are sparse and you want them to look denser
  • You need mascara that survives heat and humidity
  • You layer coats and want a formula that builds

Think twice if…

  • You want a feathery, barely-there lash
  • You're after length over thickness
  • You'd rather not use an oil cleanser to remove makeup

Questions

Is it waterproof?

Fenty describes it as sweat-, humidity- and transfer-resistant rather than waterproof. It's built to hold through a hot day, not a swim.

How do I avoid clumping when I layer it?

Wipe the wand before each coat, work one eye at a time, and give each layer a moment to dry before adding the next — those are the brand's own instructions.

How do I get it off?

Because it's transfer-resistant, an oil-based cleanser is the easy route — Fenty recommends its own Melt Awf Jelly Oil cleanser, which is sold separately.

How long does delivery take?

Delivery takes 3 to 21 working days, depending on availability. Working days exclude weekends and official holidays.

Payment and returns?

Credit card, debit card, Instapay and mobile wallets are accepted — no cash on delivery. Returns cover defective, damaged or expired items only, reported within 1 day of delivery, refunded to the original payment method within 15–30 days. Check the batch date on arrival, since mascara has a short in-use life once opened.

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