WHAT IT IS The first-ever vegan skincare foundation! WHY WE LOVE IT moisturizer, concealer, foundation & SPF in 1 clinically hydrates & helps skin appear plumper ultra-nourishing babassu gives skin...

WHAT IT IS Loose powder foundation with natural finish! WHY WE LOVE IT featherlight, full coverage with natural (not flat) finish blurs appearance of pores, fine lines & wrinkles triple-gem...

WHAT IT IS Pores? No more with this foundation stick! WHY WE LOVE IT super soft, buttery stick formula glides on smooth delivers medium-buildable coverage with a natural matte finish...

What it is: A lightweight skin tint with sheer coverage that evens out the look of skin tone, minimizes appearance of pores, and leaves skin with a smooth, dewy finish.Coverage: LightFinish: RadiantFormulation: LiquidHighlighted Ingredients:-...

What it is: A lightweight and luminous foundation with serum-inspired ingredients and a buildable, medium-coverage formula that boosts hydration and blurs the look of imperfections. Coverage: Medium Finish: Radiant Formulation: Liquid Highlighted Ingredients: - Three...

What it is: A skincare compact that blurs the look of imperfections and helps minimize visible signs of aging, leaving skin looking flawless.Skin Type: Normal, Dry, Combination, and OilySkincare Concerns: Dark Spots, Pores,...

What it is: A lightweight, ultra-hydrating skin tint that delivers a blurred and flawless, satin-matte, second-skin, long-wearing finish for up to 12 hours.Coverage: LightFinish: NaturalFormulation: LiquidHighlighted Ingredients:- Plant-Derived Amino Acids: Hydrate and condition skin...

Over 55 shades. 24-hour staying power. The #1 foundation in the US.*Wear confidence. Double Wear Makeup is the fresh matte foundation that looks flawless whatever comes your way. 24-hour wear....

What it is: Skin tint liquid foundation with buildable coverage for getting an even skin tone and a flawless natural makeup finish. Coverage: Light Finish: Natural Formulation: Liquid Skin Type: Normal, Dry, Combination, and Oily...

What it is: A multitasking, five-in-one, lightweight, cream-to-powder foundation stick. Formulation: Stick Highlighted Ingredients: - Vitamin E: A natural antioxidant that nourishes and hydrates. - Green Tea: Visibly improves overall tone and...

What it is: A duo that includes a blendable, medium-coverage cream foundation paired with a satin-finish powder. What Else You Need to Know: This duo includes a buildable, breathable cream formula that...

Discover IT® Bye Bye Foundation is your first-ever full coverage moisturizer from IT Cosmetics that gives you the power to say “bye bye” to traditional foundation! Featuring proprietary 3D Skin Flex™...

Discover IT® Celebration Body Foundation Illumination delivers the same skin-perfecting coverage you expect from IT Cosmetics—now in a transfer-resistant, undetectable body makeup that goes on smoothly and instantly camouflages top skin...

A full coverage, Anti-Aging hydrating powder foundation that truly gives you the power to achieve flawless, airbrushed complexion perfection in no time! Delivers highly pigmented perfect coverage that will never...

Your best-selling Celebration Foundation™ just got brighter! Experience the same full-coverage, ultra-hydrating powder foundation that lets you achieve your most flawless skin in 30 seconds—now with Drops of Light Technology™...

Say “bye bye” to facial redness! Developed with plastic surgeons, Bye Bye Redness Tinted Neutralizing Correcting Cream starts its life as your hydrating, skin-soothing moisturizer that reduces the redness on...

Discover IT® CC+ Airbrush Perfecting Powder Foundation delivers a skin-softening, flawless effect in 30 seconds! This sheer-to-full coverage powder foundation camouflages pores, dark spots and other imperfections with a veil of...

What it is: A skin-reviving, SPF treatment foundation that blends like a second skin with a natural dreamy finish to blur, visibly smooth texture, and minimize pores. Coverage: Medium Finish: Natural Formulation: Liquid SPF: SPF...

What it is: A two-in-one natural finish foundation with 100 percent mineral SPF 30, light-medium buildable coverage, and no pore-clogging ingredients, making it safe for problem-prone or sensitive skin. Coverage: Light Finish: Natural...

What it is: A weightless, waterproof foundation with long-wearing, concentrated coverage in a custom, triangular component for fast and easy full coverage on-the-go.Coverage: FullFinish: NaturalFormulation: StickSkin Type: Normal, Dry, Combination, and OilyIngredient Callouts: Free of mineral...

What it is: A weightless liquid foundation that delivers buildable medium coverage with a light-diffusing effect for up to 16 hours.Coverage: MediumFinish: NaturalFormulation: LiquidHighlighted Ingredients:- Light-Diffusing Pigments: Deliver a natural, soft-focus finish and help...

What it is: A soft-matte, long-wearing foundation with climate-adaptive technology to fight heat, sweat, and shine—available in a wide range of shades.Coverage: FullFinish: MatteFormulation: LiquidIngredient Callouts: Free of parabens and phthalates. It is also vegan...