WIAT IT IS This ultra high-performance foundation smooths skin's appearance and helps control oll without dryness for waterproof, sweat and humidity-resistant wear. The lightweight, color-true formula delivers 24-hour coverage that...

What it is: A sheer, clean skin tint with SPF 30 and hydrating skincare ingredients that visiby evens out your skin tone for weightless coverage and a dewy glow.Coverage: LightFinish: NaturalFormulation: LiquidSPF: 30Highlighted Ingredients:- Plant-Derived...

What it is: A multi-purpose, liquid glow booster that gives your complexion a soft-focus social filter effect IRL. Why you'll love it: Glowy makeup and skincare hybrid for dewy skin Complexion...

What it is: An oil-free, long-wear, natural matte liquid foundation makeup with hylauronic acid that keeps you looking flawless for up to 24 hours. Coverage: Medium Finish: Matte Formulation: Liquid Highlighted Ingredients: - Coconut...

What it is: A light coverage, hydrating foundation stick in 20 flexible shades that glides and blends for a weightless, second-skin finish and glow. Coverage: Light Finish: Radiant Formulation: Stick Highlighted Ingredients: - Multi-Molecular Weight...

What it is: A lightweight, medium-to-buildable coverage foundation that’s non-comedogenic and ultra-blurring for an airbrushed finish.Highlighted Ingredients:- 1.5% Niacinamide: Smooths and refines the look of uneven texture and tone.- Silica: Pore-blurring,...

What it is: A lightweight, ultra-hydrating skin tint that delivers a blurred and flawless, satin-matte, second-skin, long-wearing finish for up to 12 hours.Coverage: LightFinish: NaturalFormulation: LiquidHighlighted Ingredients:- Plant-Derived Amino Acids: Hydrate and condition skin...

What it is: A lightweight skin tint foundation with medium coverage that brightens skin for a dewy, luminous finish. Coverage: Medium Finish: Natural Formulation: Liquid Highlighted Ingredients:  - Hyaluronic Acid: Attracts and binds moisture...

Over 55 shades. 24-hour staying power. The #1 foundation in the US.*Wear confidence. Double Wear Makeup is the fresh matte foundation that looks flawless whatever comes your way. 24-hour wear....

What it is: Skin tint liquid foundation with buildable coverage for getting an even skin tone and a flawless natural makeup finish. Coverage: Light Finish: Natural Formulation: Liquid Skin Type: Normal, Dry, Combination, and Oily...

What it is: A multitasking, five-in-one, lightweight, cream-to-powder foundation stick. Formulation: Stick Highlighted Ingredients: - Vitamin E: A natural antioxidant that nourishes and hydrates. - Green Tea: Visibly improves overall tone and...

What it is: A soft-matte, long-wearing foundation with climate-adaptive technology to fight heat, sweat, and shine—available in a wide range of shades.Coverage: FullFinish: MatteFormulation: LiquidIngredient Callouts: Free of parabens and phthalates. It is also vegan...

What it is: An 86% skincare-based foundation with medium coverage and a naturally luminous finish that hydrates, smooths, and visibly plumps and brightens skin. Coverage: MediumFinish: Natural and RadiantFormulation: LiquidHighlighted Ingredients: -...

What it is: A duo that includes a blendable, medium-coverage cream foundation paired with a satin-finish powder. What Else You Need to Know: This duo includes a buildable, breathable cream formula that...

What it is: A cult-favorite, fragrance-free foundation with full coverage, up to 24 hours of weightless wear, and a non-drying luminous matte finish. Coverage: Full Finish: Matte Formulation: Liquid Ingredient Callouts: This product is vegan...

Discover IT® Bye Bye Foundation is your first-ever full coverage moisturizer from IT Cosmetics that gives you the power to say “bye bye” to traditional foundation! Featuring proprietary 3D Skin Flex™...

Discover IT® Celebration Body Foundation Illumination delivers the same skin-perfecting coverage you expect from IT Cosmetics—now in a transfer-resistant, undetectable body makeup that goes on smoothly and instantly camouflages top skin...

A full coverage, Anti-Aging hydrating powder foundation that truly gives you the power to achieve flawless, airbrushed complexion perfection in no time! Delivers highly pigmented perfect coverage that will never...

Your best-selling Celebration Foundation™ just got brighter! Experience the same full-coverage, ultra-hydrating powder foundation that lets you achieve your most flawless skin in 30 seconds—now with Drops of Light Technology™...

Say “bye bye” to facial redness! Developed with plastic surgeons, Bye Bye Redness Tinted Neutralizing Correcting Cream starts its life as your hydrating, skin-soothing moisturizer that reduces the redness on...

Discover IT® CC+ Airbrush Perfecting Powder Foundation delivers a skin-softening, flawless effect in 30 seconds! This sheer-to-full coverage powder foundation camouflages pores, dark spots and other imperfections with a veil of...