SOFIE NOWYour favourites, delivered in up to 120 minutes in selected areas.
The Christmas gift bundles are here. Discover the edit.
Urban Decay

Hydromaniac Hydrating Dewy Foundation

LE 4,660.00
Earn 466 SOFIE points

Estimated for this option and quantity. Sign in to earn at your tier. Final points follow the paid total after discounts; shipping and taxes do not earn points.

Urban Decay Hydromaniac Hydrating Dewy Foundation sits closer to a tinted moisturiser than a traditional base: medium coverage, a natural dewy finish, and hydration built into the formula. Urban Decay rates the...

Beauty PassportEdit my routine

Authentic beauty · Shop with confidence

Need help with a shade or size? Ask SOFIE
Delivery & returns

See our shipping policy for delivery times and availability.

Shipping policyReturn & refund policy
Urban DecayLE 4,660.00

About this product

Urban Decay Hydromaniac Hydrating Dewy Foundation sits closer to a tinted moisturiser than a traditional base: medium coverage, a natural dewy finish, and hydration built into the formula. Urban Decay rates the wear at up to 24 hours and lists it as vegan and noncomedogenic.

Coverage Medium, buildable
Finish Natural, dewy glow
Formulation Liquid
Key ingredients Kombucha filtrate (detoxifies, nourishes) · marula oil (protects, hydrates)
Good to know Vegan · cruelty-free · noncomedogenic

What it actually does

  • Hydrates while it covers. Urban Decay positions it as a lightweight tinted moisturiser foundation that leaves skin feeling very hydrated rather than drawn tight.
  • Gives medium coverage you can build. One layer evens things out; adding more product increases the coverage without jumping straight to full.
  • Blurs pores. The brand describes a blurring effect that minimises the appearance of pores under the finish.
  • Finishes like skin, not makeup. The dewy glow is aimed at a no-makeup makeup result rather than a flat, matte mask.
  • Holds up to 24 hours. That is the brand's stated wear time for the formula.
  • Carries nourishing ingredients. Kombucha filtrate and marula oil are the two Urban Decay highlights — the first to detoxify and nourish, the second to protect and hydrate.

Brand-reported study: in a 281-person study, Urban Decay reports 85% said skin looks glowing and fresh all day. Self-reported figure from the brand's own research — individual experience varies.

How to use

  1. Apply with your fingers. Start at the centre of the face and blend outward, building to the coverage you want.
  2. Go further with a brush. For more coverage, add product and diffuse it with a brush — a little goes a long way here.
  3. Sheer it out. Urban Decay suggests mixing it with All Nighter Face Primer (sold separately) for an extra-sheer glow and added staying power.

Is it right for you?

Yes, if you…

  • Want a dewy, fresh-looking finish instead of a matte one
  • Find most foundations dry your skin out over the day
  • Prefer medium coverage that still looks like skin
  • Need a vegan, cruelty-free, noncomedogenic base

Think twice if you…

  • Want full, high-coverage camouflage — this tops out at medium
  • Prefer a completely matte, shine-free face
  • Get very oily and dislike any added glow

Questions

Is it a foundation or a tinted moisturiser?

Urban Decay describes it both ways — a dewy foundation with medium coverage that behaves like a lightweight tinted moisturiser. In practice it sits between the two: more coverage than a tint, lighter feel than a full base.

Will it clog my pores?

The brand lists the formula as noncomedogenic, meaning it is formulated not to block pores. If your skin is highly reactive, trying it on a small area first is still sensible.

How do I get more coverage out of it?

Add a little more product and work it in with a brush rather than fingers. The brand notes that a small amount goes a long way, so build gradually instead of starting heavy.

How long does delivery take?

Delivery takes 3 to 21 working days, depending on availability. Shades held in stock arrive soonest; anything sourced for your order takes longer. Weekends and official holidays do not count.

Which payment methods do you accept?

Credit card, debit card, Instapay and mobile wallets. There is no cash on delivery.

Can I return it if the shade is wrong?

Unfortunately not — returns cover defective, damaged or expired items only, reported within 1 day of delivery. Verified refunds go to the original payment method within 15–30 days. Message us before ordering if you want help matching a shade.

VERIFIED SOFIE CUSTOMERS

Customer reviews

No SOFIE customer reviews for this product yet. Reviews from verified SOFIE customers will appear here.

THE SOFIE ROUTINE

Complete your routine

Chosen to work with this product: by category, brand and what is in stock today.

MORE TO DISCOVER

You may also love

A little joy. A little SOFIE.

SOFIE

BeautyHome & living

SOFIE NOW

Check your area

Your favourites, delivered in up to 120 minutes in selected areas.

Selected in-stock shades and sizes only. The timer starts once we confirm your order. Other items ship with standard delivery. SOFIE NOW and store pickup run every day 10 am–10 pm. Orders placed after 10 pm are confirmed and delivered from 10 am the next morning.

Bag

Bag

Your favourites

Open my Passport ↗

Opening your SOFIE matching studio…

Beauty Quest

SOFIE BEAUTY QUEST

Your beauty. Unlocked.

A little game for a shade to try or a skin ritual made around you. Collect your beauty clues and discover your picks.

About 90 seconds

Play Beauty Quest

No selfie. No sign-up to play. Budget is optional.