Sofies Makeup

Your Skin But Better Makeup Primer+ is your oil-free, makeup-gripping base that hydrates your skin while extending the wear of your makeup. With continued use, this skin-transforming primer also works...

Bye Bye Lines Concentrated Derm Serum visibly plumps skin and smooths lines! This clinically tested, dermatologist-approved anti-aging serum is formulated with 1.5% hyaluronic acid to deliver lasting hydration to your...

Bye Bye Dark Spots Concentrated Derm Serum is your dermatologist-tested treatment for dark spots on face. Formulated with 4% niacinamide and 1% ethyl vitamin C, this hyperpigmentation serum visibly reduces...

Discover IT® Say “bye bye” to redness and “hello” to soothed skin with Bye Bye Redness Serum. No matter your skin tone or type, this lightweight, skin-calming serum is your dermatologist-tested...

Hello Results Baby-Smooth Glycolic Acid Peel + Caring Oil is a one-of-a-kind bi-phase treatment that provides gentle exfoliation and soothing hydration in one step! This clinically tested, dermatologist-approved leave-on peel...

Confidence in a Gel Lotion Moisturizer is your oil-free, quick-break gel moisturizer that delivers 72 hours of hydration for a supple, healthy-looking appearance. The quick-break innovation breaks into a water-light...

Discover IT® Powered by three efficacious antioxidants—vitamin C, ferulic acid and polydatin— Confidence in Your Beauty Sleep Triple Antioxidant Brightening Serum is a first-to-market formula that combines both brightening and powerful...

Discover IT® Bye Bye Breakout Salicylic Acid Acne Serum goes beyond your typical acne treatment to clear up active acne and fade acne marks at the same time. With 2% salicylic acid...

This must-have gift set that includes full sizes of two luxurious moisturizers for face and eyes! Fight signs of aging with Confidence in a Cream Anti-Aging Hydrating Moisturizer, and visibly...

Celebrate confidence in your skincare routine every day (and night!) with this 2-piece gift set that includes a full-size hydrating anti-aging cream and face cleanser. Set Includes: Confidence in a...

Give the gift of nightly confidence with your limited-edition, antioxidant brightening serum and hydrating night cream plus a limited-edition makeup bag! Celebrate the holiday season with a skincare gift set...

Every superhero needs a sidekick, and you’ll get the best results from your Superhero No-Tug Gel Eyeliners when you use this 2-in-1 sharpener that truly does the work for you...

Discover IT® Brush Bath Purifying Solid Makeup Brush Cleanser is perfect to use on the days your makeup brushes and sponges look like they could use a deeper clean. This instant...

Designed for your favorite cream and powder eyeshadows, this short and luxuriously dense brush head provides effortlessly smooth application all over your lids without pulling or tugging on your delicate...

Creating limitless eye looks is easier than ever with this tapered brush designed for all-over and targeted application of your favorite cream and powder eyeshadows. You’ll experience high color payoff...

Experience velvety-smooth luxury on your skin! Designed for your favorite liquid, gel and cream eyeliners, this firm and tapered brush glides effortlessly along your lash line for your most precise,...

Experience velvety-smooth luxury on your skin! This firm and rounded eyeshadow brush effortlessly applies your favorite cream and powder formulas all over your eyelid for your most flawless application. It’s...

Experience velvety-smooth luxury on your skin! Designed for your favorite cream and powder eyeshadows, this dome-shaped, luxuriously dense makeup brush moves effortlessly along your eyelid crease to give you a...

Create your most beautiful brows with Heavenly Luxe™ Brow Power™ Universal Brow-Transformer Brush, a 2-in-1 tool that’s so easy to use, it does the work for you! Ideal for applying...

INNOVATIVE TECHNOLOGY COSMETICS™ We believe great makeup brushes should do the work for you. Experience the IT Cosmetics difference firsthand with this dual-ended, 2-in-1 brush that effortlessly applies your favorite liquid...

Say Bye Bye Baggage™ with this online exclusive skincare set for eyes that includes your best-selling Bye Bye Under Eye Eye Cream and Heavenly Skin Tap & Smooth Eye Cream...

We believe great makeup brushes should do the work for you. Experience the IT Cosmetics difference firsthand with this truly revolutionary dual-ended brush that effortlessly applies your favorite IT Cosmetics...

INNOVATIVE TECHNOLOGY COSMETICS™ This jumbo-size powder brush seamlessly sweeps your favorite loose and pressed powders all over your face and body—luxuriously pampering your skin while delivering airbrushed perfection! While the soft-touch...

Featuring signature award-winning Heavenly Luxe dual-fiber synthetic hair, this luxuriously soft and flat brush picks up and applies the perfect amount of loose and pressed powder for your smoothest, most...

INNOVATIVE TECHNOLOGY COSMETICS™ Get glowing, defined cheekbones with the sweep of a brush! This custom-cut, angled blush brush effortlessly hugs the curves of your cheeks to deliver a natural-looking contour effect...

Contouring is easier than ever with this truly revolutionary two-sided brush that does the work for you to apply your highlighter and bronzer exactly where you want it—in one sweep!...

Designed for your favorite powders and bronzers, this luxuriously large brush with dual-fiber hairs effortlessly distributes powder over your makeup without smudging for your smoothest, most even application. It’s so...

The Heavenly Luxe Angled Airbrush Crème Brush is precision cut to hug your cheeks, perfectly placing your blush exactly where you want it and blending into your skin for your...

Deposit, define and diffuse in seconds with the Airbrush Tapered Bronzing Brush #150! It features a large, fluffy, rounded-cut brush head that's pinched on the sides for the most targeted...

Designed for your favorite cream and powder bronzers, this luxuriously large and fluffy, dome-shaped brush is perfect for effortles airbrushed application all over your face and body, as well as...

INNOVATIVE TECHNOLOGY COSMETICS™ An ultra-luxurious, ultra-plush all over powder brush that provides for a flawless airbrushed application. This high-quality synthetic brush is ultra-luxurious in feel. The soft-touch rubberized jumbo handle makes...

INNOVATIVE TECHNOLOGY COSMETICS™ Perfect for all your favorite cream and powder blushes, this glamorous, French boutique-inspired brush delivers a youthful flush of color with each skin-loving sweep! Featuring ultra-plush, award-winning Heavenly...

Designed for your favorite cream and powder blushes and highlighters, this luxuriously dense and angled brush effortlessly hugs the contours of your face to give you your most flawless, youthful...

INNOVATIVE TECHNOLOGY COSMETICS™ This luxuriously soft, rounded and tapered brush picks up and applies the perfect amount of powder for your most beautiful, airbrushed complexion! Featuring ultra-plush, award-winning Heavenly Luxe™ synthetic...

Discover IT® Flawless application of your favorite cream blush and bronzers is easy with this blush brush that does the work for you to seamlessly blend and diffuse for your most...

This is for anyone who wants an even application and the look of airbrushed perfection from the simple swipe of a brush! 100% Synthetic and expertly shaped, the Heavenly Luxe™...

We believe great makeup brushes should do the work for you. Experience the IT Cosmetics difference firsthand with this truly revolutionary, skin-perfecting brush! Featuring Heavenly Skin™ hair infused with collagen,...

Apply foundation effortlessly with this dome-shaped fluffy brush that features our ultra-plush Heavenly Luxe® brush hairs. The shape of this brush head allows for controlled and easy application of your...

Achieve streak-free and natural-looking coverage—instantly!—with this angled flat top brush, specially created to hug the curves of your face for precise and even application of your favorite cream and powder...

Discover IT® Your body foundation brush does the work for you to apply Celebration Body Foundation Illumination with ease. Featuring a dense contoured body makeup brush head, perfect for hugging the curves...

This dual-ended brush does the work for you to deliver airbrushed-looking coverage. While the larger triangle-shaped brush head reaches every corner of your face to effortlessly apply your favorite foundation,...

Quickly and fully cover your entire face with just a few strokes of this luxurious makeup brush! The soft, densely packed brush head picks up just the right amount of...

Featuring precision-cut brush heads, this dual-ended concealer and foundation brush is designed to flawlessly reach every corner of your face. While the smaller end precisely applies your favorite concealer formulas...

Featuring signature award-winning Heavenly Luxe synthetic hair, this luxuriously dense and tapered paddle brush flawlessly applies your favorite liquid and cream foundations. It’s so superior in quality and easy to...

Featuring a large, fluffy and rounded brush head, this makeup brush is perfect for picking up and distributing the perfect amount of your favorite loose and pressed powders across your...

INNOVATIVE TECHNOLOGY COSMETICS™ This best-selling, densely packed flat-top brush applies your favorite loose and pressed powder foundations—and instantly buffs away the look of pores, fine lines and wrinkles. Featuring ultra-plush, award-winning...

INNOVATIVE TECHNOLOGY COSMETICS™ We believe great makeup brushes should do the work for you. Experience the IT Cosmetics difference firsthand with your Heavenly Luxe Bye Bye Foundation Brush #22. Featuring a...

What it is: An iconic liquid lipstick with all-day, transfer-proof wear—now in a hyper-lightweight, comfortable formula. Formulation Type: Liquid Lipstick Benefits: Long-wearing Highlighted Ingredients: - Raspberry Stem Cells: Nourish lips and provide all-day...

What it is: A lip liner that combines extreme long wear with truly weightless color that stays super comfortable all day.Ingredient Callouts: Free of parabens. This product is also vegan, cruelty-free.What Else...

What it is: A clean, tinted gel cream that’s a fresh take on tinted moisturizer—it delivers a refreshing burst of active skincare, light buildable coverage, and a smooth, hydrated, natural finish....