BRUSH BATH PURIFYING SOLID MAKEUP BRUSH CLEANSER

IT Cosmetics Brush Bath Purifying Solid Makeup Brush Cleanser is a solid-format wash for the tools you use every day. Rather than a liquid you pour and waste, it is a firm cake you swirl a damp brush across — it lifts pigment, skin oil and general build-up, and the brand positions it as gentle enough for your bristles and sponges while still giving a proper deep clean.

What it actually does

• Strips out old makeup, oil and grime. IT Cosmetics describes it as targeting exactly the three things that clog bristles: pigment residue, skin oil and everyday dirt.
• Built for a single pass. The brand's claim is that one wash is enough for a thorough result, rather than needing to repeat the cycle several times.
• Works on sponges too, not just brushes. Beauty blenders and makeup sponges hold the most product of anything in your kit, and this is formulated for them as well.
• Treats the tools kindly. It is positioned as a gentle cleanser for beauty tools — the point being you can clean often without wrecking the bristles.
• Brand-reported testing. In IT Cosmetics' own consumer research, 100% of participants said it was easy to use and 98% said their brushes came out thoroughly cleansed. Self-reported figures from the brand, not our own testing.

How to use

1. Wet the brush head under lukewarm water. Keep the water off the metal ferrule and the handle where the glue sits.
2. Swirl it on the solid. Move the damp bristles in small circles across the surface until you see colour lifting out.
3. Work the lather into your palm. This is where the stubborn pigment at the base of the bristles actually releases.
4. Rinse until the water runs clear, then squeeze gently — never twist.
5. Reshape and dry flat, with the head hanging slightly over an edge so air moves around it.
6. For sponges: wet, press onto the solid, then squeeze repeatedly under running water until no colour comes out.

Keep it lasting: let the cake dry out between uses instead of leaving it sitting in water. A solid that stays wet softens and disappears far faster.

Questions

How often should I clean my brushes with it?

Anything that touches foundation, concealer or cream products benefits from a wash roughly once a week. Powder and eye brushes can go longer. The brand frames this as the product for the days your tools are visibly due a deeper clean, so let the state of the bristles decide.

Can I use it on sponges and not just brushes?

Yes. IT Cosmetics lists both makeup brushes and sponges as intended tools for it.

Why a solid rather than a liquid cleanser?

A solid gives you friction. You are rubbing the bristles against a firm surface, which does mechanical work a poured liquid cannot. It also travels without the spill risk of a bottle, and you control the dose by how long you swirl.

How long does delivery take?

Delivery takes 3 to 21 working days, depending on availability. Pieces already sitting in stock reach you toward the short end; anything we bring in for your order takes longer. Working days exclude weekends and official holidays, and we message you if a shipping delay comes up.

How can I pay, and is there cash on delivery?

You can pay by credit card, debit card, Instapay or mobile wallets. There is no cash on delivery — orders are settled before they ship.

What if it arrives damaged?

Returns cover defective, damaged or expired items only, and the issue needs to be reported within 1 day of delivery. Send us a photo and a short description; once we verify it, your refund goes back to the original payment method within 15 to 30 days.