YOUR SKIN BUT BETTER MAKEUP PRIMER+ OIL-FREE

IT Cosmetics Your Skin But Better Makeup Primer+ Oil-Free is the grip layer that sits between skincare and foundation. It is an oil-free base built to hold makeup in place while still putting hydration into the skin, and IT Cosmetics says continued use also makes pores look more refined.

What it is	Oil-free hydrating makeup primer
Main jobs	Grips makeup · hydrates · refines the look of pores over time
Skin types	All, sensitive skin included
How to wear it	Under makeup, or on its own as a skin step

What it actually does

• Gives foundation something to hold onto. IT Cosmetics credits this to what it calls All Day Grip Technology™ — the point of the primer is wear time, not coverage.
• Hydrates while it preps. Unlike grip primers that feel bare and tacky, this one is pitched as adding moisture to the skin at the same time as it extends makeup wear.
• Leaves out the oils. The formula is oil-free, which matters if heavier primers tend to slide your base around by midday.
• Refines pores with repeat use. The brand frames this as a cumulative effect of continued application rather than something you see in one wear.
• Works as a no-makeup step too. IT Cosmetics positions it as wearable alone for a smoother, more hydrated complexion on bare-face days.
• Built with sensitive skin in mind. It is listed as suitable for every skin type, sensitive included.

How to use

1. Finish your skincare first. Cleanse, treat, moisturise, and apply SPF in the morning.
2. Let everything settle for a minute so layers do not pill against each other.
3. Smooth a thin layer over the face, paying attention to the areas where your base usually fades first — centre of the face, nose, chin.
4. Wait briefly, then apply foundation. Going in immediately is the usual reason a primer seems to make makeup separate.
5. Or stop here and wear it alone when you want nothing more than smoother-looking skin.

Worth knowing: primers reward restraint. A pea-sized amount spread thin outperforms a thick layer, which can lift foundation instead of anchoring it.

Is it right for you?

Questions

Does it replace my moisturiser?

No. It adds hydration, but it is a primer step — keep your moisturiser underneath it, and your SPF too in the daytime.

Will it feel heavy on oily skin?

The formula contains no oil and is listed for all skin types, so it is a reasonable fit for oilier skin. How matte it looks on you still depends on the foundation and powder you layer over it.

Can I wear it without foundation?

Yes — IT Cosmetics says it can be worn by itself for a more refined, hydrated-looking complexion.

How quickly will pores look smaller?

The brand ties the pore-refining effect to continued use rather than a single application, so treat it as something that builds over weeks of regular wear.

How long does delivery take?

Delivery takes 3 to 21 working days, depending on availability. Items already in stock arrive sooner; anything brought in for your order takes longer. Working days exclude weekends and official holidays.

How can I pay?

Credit card, debit card, Instapay and mobile wallets — there is no cash on delivery.

What if it arrives damaged or expired?

Tell us within 1 day of delivery and send a photo. Returns apply to defective, damaged or expired items only; once verified, the refund goes back to your original payment method within 15 to 30 days.