3k to 5k

What it is: A next-gen weightless matte lipstick that’s super comfortable with a soft, suede-like feel and a soft-focus finish.Formulation Type: LipstickBenefits: Hydrating, Long-wearingIngredient Callouts: These products are cruelty-free.What Else You Need to Know: The...

What it is: A dual-ended cream shaping stick that is buildable and swipes on seamlessly for true-to-skin definition that dries down to a natural matte finish.Ingredient Callouts: It is cruelty-free.What Else You...

What it is: This dual-ended blush stick offers sheer, buildable coverage with a dewy finish in a moisturizing formula ideal for all skin types.Ingredient Callouts: It is cruelty-free.What Else You Need to...

What it is: A weightless cream blush that is made with hyaluronic acid to hydrate and plump skin with a sheer veil of color.Coverage: LightFinish: RadiantFormulation: CreamHighlighted Ingredients:- Hyaluronic Acid: Plumps and hydrates skin...

What it is: A super-easy filling and shaping eyebrow pencil—now available in 12 shades to flatter every hair color, so anyone can be an expert.What Else You Need to Know: Goof Proof...

What it is: A bestselling brow pencil to transform shapeless, undefined brows with a few strokes—now available in 12 shades to flatter every hair color.What Else You Need to Know: Precisely, My...

What it is: A sheer- to light-coverage concealer packed with skin-loving and protecting ingredients that leaves your undereyes looking bright, glowing, and refreshed.Coverage: LightFinish: RadiantFormulation: LiquidHighlighted Ingredients:-Blueberry Seed Oil: Defends against oxidative stress and...

What it is:A groundbreaking hybrid that combines the customized lighting effects of Ambient Lighting Powder with a spectrum of breathtakingly modern hues for seamless, soft-focus, and multidimensional color.What it does:Discover...

What it is: An ultra-creamy, transfer-resistant lip liner that defines, shapes, and sculpts lips for full-coverage color that lasts all day.Formulation Type: Lip LinerBenefits: Long-wearingHighlighted Ingredients:- Jojoba Oil: Nourishes the lips.Ingredient Callouts: Free of...

What it is:A dual-shaded bronzer with a subtle pink undertone.What it does:Get a classic, natural glow without ever looking orange. The slight pink undertone in this dual-shaded palette mimics the...

What it is: A high-performance concealer brush that delivers unprecedented precision and blending.What Else You Need to Know:This brush features a unique half-moon shape for controlled application to the contours of...

What it is: A light coverage, hydrating foundation stick in 20 flexible shades that glides and blends for a weightless, second-skin finish and glow. Coverage: Light Finish: Radiant Formulation: Stick Highlighted Ingredients: - Multi-Molecular Weight...

Benefits Treats eczema + speeds up skin renewal to strengthen surface barrier for long-term relief Skin feels comfortable after just one use 24 hours of soothing hydration Made with Colloidal...

What it is: A talc-free, pro-performance loose powder that sets makeup up to 12hrs, blurs & smoothes the complexion with a natural finish & all-day shine control.Coverage: LightFinish: NaturalFormulation: Loose PowderHighlighted Ingredients:-Light-Diffusing Spherical Powders...

BACKSTAGE Face & Body Primer What it is: A lightweight, universal primer that helps makeup last longer, blurs imperfections, and delivers up to 24 hours of hydration for an enhanced complexion.What...

What it is: A hydrating priming serum with a facial roller to sculpt your face and leave a healthy, radiant glow. Finish: Radiant Skin Type: Normal, Oily, Dry, and Combination Concerns: Dryness and Redness...

What it is: A lengthening and lifting mascara that sculpts and separates lashes with the unique, curved, comb-like applicator. Formulation Type: Lengthening Benefits: Long-wearing What Else You Need to Know: REFY Lash Sculpt creates a...

What it is: A dual-ended contour brush that applies both creams and powders, sculpting and blending with ease for a softly defined look. Brush Formulation: All Formulas Brush Coverage: Buildable Brush Handle Length: 5"...

What it is: A palette that features a unique blend of soft neutrals, spiced oak, and rich cinnamon hues.Ingredient Callouts: It is gluten-free and cruelty-free.What Else You Need to Know: This eight-shade palette...

What it is: An iconic lash enhancing serum proven to promote the appearance of longer thicker healthier looking lashes in 4-6 weeks. Highlighted Ingredients: -Isopropyl Cloprostenate: A prostaglandin analogue that...

What it is: A skin care-infused, hydrating setting spray that seamlessly melts powder layers for a radiant, glass-like finish that lasts all day. Highlighted Ingredients:- Ceramide Complex: Supports skin's barrier, prevents...

What it is: A beautifully buildable cream blush that melts into skin, gliding seamlessly over the complexion with a dewy hint of tint for major second-skin vibes and a juicy glow.Coverage: MediumFinish: NaturalFormulation: StickHighlighted...

What it is: A hybrid gloss-balm lip formula with a buttery texture that provides intense hydration and subtle, high-shine color—available in five juicy shades.Formulation Type: Lip Balm & Treatment Benefits: Hydrating, Long-wearing, Plumping...

What it is: In just one swipe, this long-lasting, buildable and creamy stick blush format of Rosy Glow delivers pH-activated custom color with a natural, dewy-glow finish. What Else You Need...

What it is: An extremely pigmented professional eye pencil that creates an intense, long-lasting line that is highly blendable.Ingredient Callouts: This is vegan and cruelty-free.What Else You Need to Know: Mario’s dual-ended liner...

WHAT IT IS The pout that keeps selling out! This 12-hr hydrating lip treatment mask makes lips softer & smoochable overnight.  WHY WE LOVE IT creamy formula melts onto lips...

What it is: A full-coverage dark circle corrector, brightening, and visibly depuffing serum in one that's the fastest way to transform tired eyes.Skin Type: Normal, Dry, Combination, and OilyFormulation: LiquidHighlighted Ingredients:- Hyaluronic Acid,...

What it is: A highly pigmented and creamy liquid-to-powder blush that's blendable, buildable, and melts into skin for a blurring, soft-cloud finish and up to 12 hours of wear.What Else You...

What it is: A long-wearing, non-comedogenic concealer that visibly blurs, brightens and conceals with medium, buildable coverage that de-puffs after 2 weeks of daily use. Coverage: Medium Finish: Natural Formulation: Liquid Highlighted Ingredients: -...

What it is: Talc-free blush with redness reducing fermented arnica and hydrating squalane and hydraberry. One swipe, blendable color that lasts all day.Finish: NaturalFormulation: Pressed PowderHighlighted Ingredients: - Fermented Arnica: Visibly reduces redness...

What it is: A biotech-enhanced mascara that delivers 5X fanned-out volume that’s nourishing and lengthening, never clumpy or flaky, and safe for sensitive eyes.Formulation Type: Volumizing, Curling, LengtheningBenefits: Long-wearingHighlighted Ingredients:- Vegan B-Silk™: A...

When you’re going for the no-makeup makeup, no-really-this-is-just-how-I-look look, your lashes don’t need max drama. Keep it chill with They’re Real! Tinted Primer, the cool girl of lash products—it subtly tints...

Not everyone wants to be a cheerleader. But whether you’re in the game, on the sidelines, or watching from the bleachers, you can still wave your PomPom. By that, we mean...

A Flawless, Filtered Finish The luxuriously creamy stick formula melts into the skin for a natural filtered finish that lasts up to 10 hours. Whether you prefer full coverage or...

What it is: A set of mini cheek and lip essentials featuring a bestselling Soft Pinch Liquid Blush and a Soft Pinch Tinted Lip Oil in a new, set-exclusive shade.Highlighted Ingredients:-...

What it is: A fully loaded, nude cocoa color designed to be universally flattering, delivering insane payoff and a bold, buttery texture.Formulation Type: LipstickIngredient Callouts: Free of parabens. It is also cruelty-free.What Else...

What it is: A full-coverage, oil-free concealer that conceals and blurs imperfections with a soft-matte, natural-looking finish.Coverage: FullFinish: MatteFormulation: CreamSkin Type: Normal, Dry, Combination, and OilyHighlighted Ingredients:- Peptides: Reduce appearance of wrinkles and pores over...

What it is: A lightweight tinted moisturizer that hydrates and smooths skin while brightening with vitamin C and protecting with SPF 30.Coverage: LightFinish: RadiantFormulation: CreamSPF: SPF 30 and UnderHighlighted Ingredients:- Vitamin C: Visibly evens out...

What it is: An advanced, makeup-skincare hybrid formula that illuminates the under-eye area by targeting dark circles and dullness for brightness that lasts up to 24 hours. Coverage: Medium Finish: Radiant Formulation: Cream Highlighted...

What it is: A comfortable lip gloss formula that effortlessly glides on for mirror-like shine and hydrates lips for up to eight hours.Formulation Type: Lip Gloss Benefits: Hydrating Highlighted Ingredients: - Pomegranate Flower Complex:...

WHAT IT IS A medium flexible coverage skin tint with dewy-radiant finish for a 16hr soft-focus glow! WHY WE LOVE IT medium flexible coverage, dewy-radiant finish for healthy-looking, glowing skin...

WHAT IT IS "I created this 5-point freckle stamp to give you effortless freckle clusters in 5 seconds. It's the ultimate lazy-girl hack!" - Maureen Kelly, Founder & CEO WHY...

WHAT IT IS A tinted pressed powder that sets makeup & helps control shine. WHY WE LOVE IT silky, featherlight powder keeps skin hydrated & balanced with matte finish wear...

WHAT IT IS Our glossiest, shiniest, juiciest formula drenches lips in a slick, wet-look finish for record-breaking wet lips! WHY WE LOVE IT mirror-shine balm, gloss & color all-in-1 leaves...

WHAT IT IS Like an instant eye lift in a tube! WHY WE LOVE IT sheer liquid brightener delivers a soft, lit-from-within youthful glow brightens your features without glitter or...

What it is: A waterproof eyebrow gel that creates immediate volume* and sets brows for up to 24 hours.**Highlighted Ingredients:- Microfibers: Add texture and groom brows.Ingredient Callouts: Free of parabens, formaldehydes, formaldehyde-releasing...

What it is: A dual-ended eyeliner with a waterproof liquid and a pencil liner, combined in one convenient tool.Highlighted Ingredients:- Amazonian Clay: Nature’s most perfect ingredient for better, longer, truer wear.-...

WINNER: Best Concealer, Allure Readers’ Choice Award 2023 *Source: Circana, U.S. Prestige Beauty Total Measured Market, Makeup Sales, December ‘23 WHAT IT IS Shape tape™ enters her radiant era! Medium...

WHAT IT IS Pump up the volume with this limited-edition maneater™ lash curler & mascara set! WHAT'S INCLUDED maneater™ lash curler NEW limited-edition lash curler in the signature maneater™ leopard...

WHAT IT IS The revolutionary foundation brush that went viral – makes application like airbrushing without the air™! WHY WE LOVE IT fluffy, dome foundation brush – viral for a...