Introducing ICONIC London’s next-generation of faux-mink strip-lashes. Available in 7 easy-to-wear styles, these fabulous falsies create a 3D, textured and feathery look in seconds. We’ve got a lash for every...

Introducing ICONIC London’s next-generation of faux-mink strip-lashes. Available in 7 easy-to-wear styles, these fabulous falsies create a 3D, textured and feathery look in seconds. We’ve got a lash for every...

Introducing ICONIC London’s next-generation of faux-mink strip-lashes. Available in 7 easy-to-wear styles, these fabulous falsies create a 3D, textured and feathery look in seconds. We’ve got a lash for every...

Introducing ICONIC London’s next-generation of faux-mink strip-lashes. Available in 7 easy-to-wear styles, these fabulous falsies create a 3D, textured and feathery look in seconds. We’ve got a lash for every...

Introducing ICONIC London’s next-generation of faux-mink strip-lashes. Available in 7 easy-to-wear styles, these fabulous falsies create a 3D, textured and feathery look in seconds. We’ve got a lash for every...

Introducing ICONIC London’s next-generation of faux-mink strip-lashes. Available in 7 easy-to-wear styles, these fabulous falsies create a 3D, textured and feathery look in seconds. We’ve got a lash for every...

Dial Up Your Glam is your complete glow-giving kit. Create a lit-from-within, soft-focus complexion, captivating eye looks and kiss-me-quick lips with this is the one-stop glam drop. Perfect as a...

Loaded with ICONIC glam-essentials, ‘Til We Drop is your pre-party prettifier. Housed in a beaut deluxe pink pouch, you’ll find a curated edit of some of our favourite ICONIC best-sellers...

The dream duo for sensational eyes, Hypnotise Them contains two of our most ICONIC eye makeup beauties: Triple Threat Mascara and Glaze Crayon in Nectar. Perfect as a pretty little...

Get lit and luminous! No going out GLAM look would be complete without a touch of GLOW and trust us, this duo really delivers. Featuring our best-selling Illuminator and world-famous...

We created this perfectly pint-size quad to give you a go-to smokey and smouldering eyeshadow palette – without taking up precious space in your make-up bag. Our Deep & Stormy...

It’s BACK and it’s better! Contouring has had a MAJOR revamp since we launched our first Contour Palette back in 2018, so let us introduce you to our NEW Multi-Use...

Listen up glow-getters! Our Brighten Up Baked Highlighting Powder is here to add light, luminosity and LIFE to your complexion with its unbeatable stand-out shimmer. Perfect for on-the-glow, this cute...

Just when you thought creating endless eye looks couldn't get any better... we've found a way! A brighter, bolder edition of our ICONIC Day to Slay, the Sunset to Sunrise...

Introducing ICONIC London’s next-generation of faux-mink strip-lashes. Available in 7 easy-to-wear styles, these fabulous falsies create a 3D, textured and feathery look in seconds. We’ve got a lash for every...

Our ICONIC Luscious Glow Baked Highlighting Palette is quite simply, the best multi-use highlighting palette you’ll ever use. Why? It blends four shimmering shades in one – so whether you...

For that flushed-from-within, healthy-looking glow, IN YOUR DREAMS has you covered. Combining our best-selling Sheer Blush and ultra-flattering Lip-Plumping Gloss, your complexion is lifted with a veil of soft-focus colour...

Get ready to create mesmerizing eye looks with our first ever and already ICONIC Enrich & Elevate Eyeliner. The only liner you need to feline flick like a pro, prepare...

Are you ready to be the Talk Of The Town this holiday season? With our fun and flirty Talk Of The Town gift set, you can guarantee you’ll be the...

Steal the spotlight this holiday season with sculpted, glowing cheeks and glossy, radiant skin. It’s giving ‘off-duty model’, and all eyes will be on YOU – so glow on, babe!...

Our Prep-Set-Tan Mousse is your gateway to a naturally bronzed glow, all year round. This revolutionary tanning mousse is designed to help your body radiate with a sun-kissed hue that's...

What it is: A dual-ended liquid concealer and brightening crayon that illuminates while camouflaging imperfections to achieve a flawless-skin finish. Highlighted Ingredients: - Caffeine: Visibly minimizes dark circles and puffiness while...

What it is: A dual ended long-wear cream eyeshadow and eyeliner crayon that is provides intense color while being creamy and blendable. Highlighted Ingredients: - Intense Coated Pigments: Ensure a long-lasting...

What it is: A lip-oil formula that is non sticky, easy to wear, and leaves lips feeling moisturized with ultra-sheer color.Highlighted Ingredients:- Sodium Hyaluronate (Hyaluronic Acid): Hydrates the skin, allowing it...

ntroducing our first kind-to-lashes mascara that lengthens, curls and lifts with active growth agent, Symlash®, in the truly ICONIC formula! Get volumised, fluttery, panoramic lashes in seconds… Amp up your...

What it is: The Multi-Use Blush, Bronze, and Highlight Cream Palette is your new cream complexion saviour – the first palette you’ll try that will give you 100% of usage on all...

What it is: A lightweight, ultra-hydrating skin tint that delivers a blurred and flawless, satin-matte, second-skin, long-wearing finish for up to 12 hours.Coverage: LightFinish: NaturalFormulation: LiquidHighlighted Ingredients:- Plant-Derived Amino Acids: Hydrate and condition skin...

What it is: A multifunctional, sheer, full-face base that gives skin a luminous under-glow or a subtle highlight.Coverage: LightFinish: RadiantFormulation: LiquidIngredient Callouts: Free of parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal...

What it is: We might be biased, but we designed Cloud Kiss Matte Lip Mousse in this array of flattering nude shades to be the epitome of luxury for your...

Are you ready for voluminous, long and lifted lashes giving an intense, dramatic look that lasts all day? An ultra-black, stunning, weightless formula that volumizes, lengthens and lifts lashes all day...