What it is: Glowy setting spray with skincare benefits that preps, hydrates and illuminates the skin, while fixing makeup with a soft-focus, natural finish. Highlighted Ingredients: - Vitamin E: Conditions, soothes...

What it is: The Multi-Use Blush, Bronze, and Highlight Cream Palette is your new cream complexion saviour – the first palette you’ll try that will give you 100% of usage on all...

What it is: A double-ended crayon that delivers shimmering eye looks in seconds—get ready to sparkle.Highlighted Ingredients:- Sparkling Pearls- WaterIngredient Callouts: Free of parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate,...

What it is: A concentrated liquid shimmer that can be added to your foundation, primer, moisturizer, or simply used alone for a super-highlighted glow.Highlighted Ingredients:- Green Tea (Camellia Sinensis) Leaf Extract:...

What it is: A weightless setting spray that delivers a flawless finish and a blurred base. Finish: Matte Formulation: Liquid Highlighted Ingredients: - Niacinamide: Minimizes the appearance of pores. - Antioxidant-Rich Prebiotics: Visibly even...

What it is: A PDRN-infused grippy primer that quickly glazes skin and locks makeup in place for up to 12-hours—no slipping, no fading, no touch-ups.Skin Type: Normal, Dry, CombinationConcerns: Dullness and Uneven TextureHighlighted...

It's time to get glowing! Prep-Set-Glow is a gorgeous hydrating mist that feels refreshing and contains light reflecting properties that leaves the skin with ICONIC's glow. This stunning multi-use spray...

Perfect sunkissed skin in seconds. A weightless buildable bronzer for a natural glow and second-skin finish. Soft Touch Buildable Blurring Bronze by Iconic London — 100% authentic at Sofie's Makeup...

A soft touch blush, for a soft-focus flush. A miracle formula that blurs skin for a dreamy, airbrushed finish. Soft Touch Buildable Blurring Blush by Iconic London — 100% authentic...

Meet your blending BFF! In a chic nude hue, and embossed with the Iconic logo, our velvety soft and squishy beauty sponge has all the right curves for flawless blending...

Transform your tanning routine with our NEW Tanning Mitt—your secret to a smooth, even, and a faff-free tan at home. This mitt helps you achieve a flawless glow every time,...

The definition is in the DETAILS! Discover the secret to FLAWLESS application with our Precision Duo Contour Brush – the most unique and innovative blending brush you’ll EVER need. The...

Shine bright like a diamond with FLAWLESS makeup application using our NEW diamond-shaped Complexion Brush! Truly a makeup kit essential, this must-try brush is guaranteed to become your new go-to...

What it is: An oil-free liquid bronzer that helps sculpt the complexion and can be used alone for a soft wash of warmth or built up for a post-holiday, sunkissed look....

Get ready to create kissable lips with our brand-new Fuller Pout Sculpting Lip Liners. An absolute make-up bag must-have, we’ve been perfecting the perfect lip liner and it’s finally here....

Want summer skin all year round? Don't worry, babes - Our NEW Ultimate Bronzing Powder is here to give you that gorgeous sun-kissed warmth! This matte bronzer doesn't just look...

Cushion-y lips without the commitment? We've got you babe! Our ICONIC Lip Plumping Glosses are the ultimate combo of non-sticky gloss and plumping power. The high-shine formula is infused with...

Prep your pout with unbelievable hydration, kissable shine and pillowy-soft plumpness with our brand-new Melting Touch Lip Balm. Supercharged with pout-perfecting ingredients, the clever formula not only douses your lips...

Dolls, HYPE UP your facial features with our NEW Shape & Shade Sculpting Sticks! SO easy to blend and build, our lightweight contour glides on effortlessly to deliver instant WARMTH...

ICONIC London Lip Mask is your go-to solution for dry, dehydrated lips in need of some TLC (that’s tender lip care, babes!). This nourishing formula is designed to moisturise and...

One mist that does it all. It preps the skin, infuses it with ‘good-for-you’ ingredients, and locks in makeup with a velvety matte finish for 16 hours. Always working overtime...

The perfect match for Body Illuminator, our kitten soft (but totally vegan) ICONIC Face & Body Brush is carefully shaped for perfect blending from top-to-toe. The densely packed bristles and...

Make tanning a breeze with our ICONIC Tan & Buff Brush. The only tanning tool you need, use together with our Prep-Set-Tan for a fake tan that’ll leave you glowing and golden...

It's time to get glowing! Prep-Set-Glow is a gorgeous hydrating mist that feels refreshing and contains light reflecting properties that leaves the skin with ICONIC's glow. This stunning multi-use spray...

Vivid Lid Layer is not your average eyeshadow – it's an ICONIC game-changer. Our jumbo-sized pan holds a highly pigmented, ultra-sparkly formula that glides effortlessly onto your lids, leaving behind...

So much more than a makeup primer, think of our Underglow Blurring Primer as the can’t-miss first step in your ICONIC glow routine - now available in travel-size! It brilliantly...

DROP EVERYTHING It's the must have product everyone is raving about - from Khloe Kardashian to Jourdan Dunn - get your glow on with our incredible vegan Illuminator drops. Every...

Get ready to sculpt your skin like a pro with our brand new Sculpt & Enhance Powder Contour Palette. Offering everything you need to create natural-looking, sculpted shadows to the...

It's time to brighten up your makeup bag and meet your new make-up multi-tasker! Our gorgeous new Get Cheeky Face Powder Palette is an absolute worldie. Packed with four gradient...

One mist that does it all. It preps the skin, infuses it with ‘good-for-you’ ingredients, and locks in makeup with a velvety matte finish for 16 hours. Always working overtime...

Face & body balm, infused with skin nourishing oils, for holiday-worthy sun-kissed sheen. Get your daily dew fix with our brand-new Glow All Over Melting Balm Stick. As easy as...

Super-concentrated bronzing elixir that adds warmth and radiance to the skin. Bronze like a boss with our super-concentrated elixir - simply TWIST, CLICK & BLEND using our eye-catching, innovative dispenser....

A hydrating, tinted elixir that delivers a bronzed glow. Sun-kissed skin, bottled! A hydrating, tinted elixir that delivers a bronzed glow. Instantly warm-up your complexion with our brand-new base essential,...

GLISTEN UP! Our best-selling, truly ICONIC shimmer-spritz, Prep-Set-Glow now has a summer-time sister spray, Prep-Set-Tan Mist and she’s infused with the most premium tanning agents to give you your best...

It’s BACK and it’s better! Contouring has had a MAJOR revamp since we launched our first Contour Palette back in 2018, so let us introduce you to our NEW Multi-Use...

Our ICONIC Luscious Glow Baked Highlighting Palette is quite simply, the best multi-use highlighting palette you’ll ever use. Why? It blends four shimmering shades in one – so whether you...

Our Prep-Set-Tan Mousse is your gateway to a naturally bronzed glow, all year round. This revolutionary tanning mousse is designed to help your body radiate with a sun-kissed hue that's...

What it is: A dual-ended liquid concealer and brightening crayon that illuminates while camouflaging imperfections to achieve a flawless-skin finish. Highlighted Ingredients: - Caffeine: Visibly minimizes dark circles and puffiness while...

What it is: A dual ended long-wear cream eyeshadow and eyeliner crayon that is provides intense color while being creamy and blendable. Highlighted Ingredients: - Intense Coated Pigments: Ensure a long-lasting...

ntroducing our first kind-to-lashes mascara that lengthens, curls and lifts with active growth agent, Symlash®, in the truly ICONIC formula! Get volumised, fluttery, panoramic lashes in seconds… Amp up your...

What it is: A lightweight, ultra-hydrating skin tint that delivers a blurred and flawless, satin-matte, second-skin, long-wearing finish for up to 12 hours.Coverage: LightFinish: NaturalFormulation: LiquidHighlighted Ingredients:- Plant-Derived Amino Acids: Hydrate and condition skin...

What it is: A multifunctional, sheer, full-face base that gives skin a luminous under-glow or a subtle highlight.Coverage: LightFinish: RadiantFormulation: LiquidIngredient Callouts: Free of parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal...

What it is: We might be biased, but we designed Cloud Kiss Matte Lip Mousse in this array of flattering nude shades to be the epitome of luxury for your...

Are you ready for voluminous, long and lifted lashes giving an intense, dramatic look that lasts all day? An ultra-black, stunning, weightless formula that volumizes, lengthens and lifts lashes all day...

What it is: A lip-oil formula that is non sticky, easy to wear, and leaves lips feeling moisturized with ultra-sheer color.Highlighted Ingredients:- Sodium Hyaluronate (Hyaluronic Acid): Hydrates the skin, allowing it...

What it is: A buttery soft lip and cheek blush in a velvet matte finish that gives a beautiful, blurred satin-skin look all day long.Finish: Matte Formulation: StickHighlighted Ingredients: - Avocado Oil: Supports collagen...

What it is: A light-reflecting loose setting powder with a velvet-matte, airbrushed finish.Finish: NaturalFormulation: Loose PowderHighlighted Ingredients:- Hyaluronic Acid Spheres: Retain moisture and visibly smooth fine lines for an even-, plump-looking complexion.- Micro-Refined...

What it is: A unique gel-to-watercolor blush that melts into the skin, giving cheeks and lips a beautiful veil of soft-focus color. Highlighted Ingredients: - Marrubium Vulgare Extract (Horehound Extract): Contains...

What it is: An instant illuminator, housed in a genius roll-on applicator, that seamlessly melts onto the skin.Finish: RadiantFormulation: LiquidHighlighted Ingredients:- Oleogel: Allows the pigments to glide seamlessly onto the skin.- Adhesive Film...

What it is: A radiant and glowing bronzer, highlighter, and blush in one.Finish: RadiantFormulation: Pressed PowderHighlighted Ingredients:- Serum Network: Ensures a creamy, flexible texture that glides onto skin.- Specially Formulated Micro-Powders: Have a...