What it is: Glowy setting spray with skincare benefits that preps, hydrates and illuminates the skin, while fixing makeup with a soft-focus, natural finish. Highlighted Ingredients: - Vitamin E: Conditions, soothes...

What it is: The Multi-Use Blush, Bronze, and Highlight Cream Palette is your new cream complexion saviour – the first palette you’ll try that will give you 100% of usage on all...

What it is: A concentrated liquid shimmer that can be added to your foundation, primer, moisturizer, or simply used alone for a super-highlighted glow.Highlighted Ingredients:- Green Tea (Camellia Sinensis) Leaf Extract:...

Looking for a little something with serious glow appeal? The Spritz & Sparkle gift set is the perfect party season pick-me-up, all wrapped in a festive cracker. Inside, you’ll find...

Get ready for unREAL skin. Our Seamless Concealer has a unique cream-silk texture for a totally believable finish and up-close confidence. Easily buildable for lasting, custom camouflage from light to...

Two skin-loving everyday essentials, Bronzing Elixir and Underglow Blurring Primer work well individually – but even better together. A weightless tinted water that’s laced with do-good ingredients, Bronzing Elixir hydrates and strengthens skin while delivering a...

The Cream Face Palette is a multi-Use Blush, Bronze, and Highlight Cream Palette and your new complexion saviour! The first palette you’ll try that will give you 100% of usage on all...

Step into the sunlight with our Instant Sunshine Bronzing Drops, formulated to give your skin a golden glow that adapts seamlessly to your skin tone. Infused with skincare heroes, these drops...

Uniting blush and bronze shades in one do-it-all palette, our Get Cheeky Face Powder Palette is your new shortcut to a sculpted, flushed finish in no time. A dream to apply, the...

Get ready to create kissable lips with our brand-new Fuller Pout Sculpting Lip Liners. An absolute make-up bag must-have, we’ve been perfecting the perfect lip liner and it’s finally here....

What it is: A double-ended crayon that delivers shimmering eye looks in seconds—get ready to sparkle.Highlighted Ingredients:- Sparkling Pearls- WaterIngredient Callouts: Free of parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate,...

Cushion-y lips without the commitment? We've got you babe! Our ICONIC Lip Plumping Glosses are the ultimate combo of non-sticky gloss and plumping power. The high-shine formula is infused with...

Meet your all-in-one eyebrow hero. Whether you’re a brushed up and bushy kinda babe or you like soft, sculpted arches, Triple Precision Brow Definer is your complete brow wardrobe in...

Prep your pout with unbelievable hydration, kissable shine and pillowy-soft plumpness with our brand-new Melting Touch Lip Balm. Supercharged with pout-perfecting ingredients, the clever formula not only douses your lips...

Dolls, HYPE UP your facial features with our NEW Shape & Shade Sculpting Sticks! SO easy to blend and build, our lightweight contour glides on effortlessly to deliver instant WARMTH...

ICONIC London Lip Mask is your go-to solution for dry, dehydrated lips in need of some TLC (that’s tender lip care, babes!). This nourishing formula is designed to moisturise and...

Transform your tanning routine with our NEW Tanning Mitt—your secret to a smooth, even, and a faff-free tan at home. This mitt helps you achieve a flawless glow every time,...

One mist that does it all. It preps the skin, infuses it with ‘good-for-you’ ingredients, and locks in makeup with a velvety matte finish for 16 hours. Always working overtime...

The perfect match for Body Illuminator, our kitten soft (but totally vegan) ICONIC Face & Body Brush is carefully shaped for perfect blending from top-to-toe. The densely packed bristles and...

Girls, welcome to a new era in makeup application. A finishing brush with a difference, get your all-over glow on with the Pro Puff face and body brush. Slotting perfectly...

Make tanning a breeze with our ICONIC Tan & Buff Brush. The only tanning tool you need, use together with our Prep-Set-Tan for a fake tan that’ll leave you glowing and golden...

It's time to get glowing! Prep-Set-Glow is a gorgeous hydrating mist that feels refreshing and contains light reflecting properties that leaves the skin with ICONIC's glow. This stunning multi-use spray...

Vivid Lid Layer is not your average eyeshadow – it's an ICONIC game-changer. Our jumbo-sized pan holds a highly pigmented, ultra-sparkly formula that glides effortlessly onto your lids, leaving behind...

Our Treat Yourself Eyeshadow Palette is a 20-shade collection featuring a stunning array of pretty pastel hues. From depth-defining crease shades to pastel pops of colour, this palette offers a...

Create the smouldering eye look of your DREAMS with this gorgeous eyeshadow palette. Combining warm, bronze and neutral tones – there’s everything you need to achieve a sultry, smokey eye....

So much more than a makeup primer, think of our Underglow Blurring Primer as the can’t-miss first step in your ICONIC glow routine - now available in travel-size! It brilliantly...

DROP EVERYTHING It's the must have product everyone is raving about - from Khloe Kardashian to Jourdan Dunn - get your glow on with our incredible vegan Illuminator drops. Every...

Get ready to sculpt your skin like a pro with our brand new Sculpt & Enhance Powder Contour Palette. Offering everything you need to create natural-looking, sculpted shadows to the...

It's time to brighten up your makeup bag and meet your new make-up multi-tasker! Our gorgeous new Get Cheeky Face Powder Palette is an absolute worldie. Packed with four gradient...

One mist that does it all. It preps the skin, infuses it with ‘good-for-you’ ingredients, and locks in makeup with a velvety matte finish for 16 hours. Always working overtime...

Face & body balm, infused with skin nourishing oils, for holiday-worthy sun-kissed sheen. Get your daily dew fix with our brand-new Glow All Over Melting Balm Stick. As easy as...

Super-concentrated bronzing elixir that adds warmth and radiance to the skin. Bronze like a boss with our super-concentrated elixir - simply TWIST, CLICK & BLEND using our eye-catching, innovative dispenser....

A hydrating, tinted elixir that delivers a bronzed glow. Sun-kissed skin, bottled! A hydrating, tinted elixir that delivers a bronzed glow. Instantly warm-up your complexion with our brand-new base essential,...

GLISTEN UP! Our best-selling, truly ICONIC shimmer-spritz, Prep-Set-Glow now has a summer-time sister spray, Prep-Set-Tan Mist and she’s infused with the most premium tanning agents to give you your best...

We created this perfectly pint-size quad to give you a go-to smokey and smouldering eyeshadow palette – without taking up precious space in your make-up bag. Our Deep & Stormy...

It’s BACK and it’s better! Contouring has had a MAJOR revamp since we launched our first Contour Palette back in 2018, so let us introduce you to our NEW Multi-Use...

Our ICONIC Luscious Glow Baked Highlighting Palette is quite simply, the best multi-use highlighting palette you’ll ever use. Why? It blends four shimmering shades in one – so whether you...

Get ready to create mesmerizing eye looks with our first ever and already ICONIC Enrich & Elevate Eyeliner. The only liner you need to feline flick like a pro, prepare...

Our Prep-Set-Tan Mousse is your gateway to a naturally bronzed glow, all year round. This revolutionary tanning mousse is designed to help your body radiate with a sun-kissed hue that's...

What it is: A dual-ended liquid concealer and brightening crayon that illuminates while camouflaging imperfections to achieve a flawless-skin finish. Highlighted Ingredients: - Caffeine: Visibly minimizes dark circles and puffiness while...

What it is: A dual ended long-wear cream eyeshadow and eyeliner crayon that is provides intense color while being creamy and blendable. Highlighted Ingredients: - Intense Coated Pigments: Ensure a long-lasting...

ntroducing our first kind-to-lashes mascara that lengthens, curls and lifts with active growth agent, Symlash®, in the truly ICONIC formula! Get volumised, fluttery, panoramic lashes in seconds… Amp up your...

What it is: A lightweight, ultra-hydrating skin tint that delivers a blurred and flawless, satin-matte, second-skin, long-wearing finish for up to 12 hours.Coverage: LightFinish: NaturalFormulation: LiquidHighlighted Ingredients:- Plant-Derived Amino Acids: Hydrate and condition skin...

What it is: A multifunctional, sheer, full-face base that gives skin a luminous under-glow or a subtle highlight.Coverage: LightFinish: RadiantFormulation: LiquidIngredient Callouts: Free of parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal...

What it is: We might be biased, but we designed Cloud Kiss Matte Lip Mousse in this array of flattering nude shades to be the epitome of luxury for your...

Are you ready for voluminous, long and lifted lashes giving an intense, dramatic look that lasts all day? An ultra-black, stunning, weightless formula that volumizes, lengthens and lifts lashes all day...

What it is: A lip-oil formula that is non sticky, easy to wear, and leaves lips feeling moisturized with ultra-sheer color.Highlighted Ingredients:- Sodium Hyaluronate (Hyaluronic Acid): Hydrates the skin, allowing it...

What it is: A buttery soft lip and cheek blush in a velvet matte finish that gives a beautiful, blurred satin-skin look all day long.Finish: Matte Formulation: StickHighlighted Ingredients: - Avocado Oil: Supports collagen...

What it is: A light-reflecting loose setting powder with a velvet-matte, airbrushed finish.Finish: NaturalFormulation: Loose PowderHighlighted Ingredients:- Hyaluronic Acid Spheres: Retain moisture and visibly smooth fine lines for an even-, plump-looking complexion.- Micro-Refined...

What it is: A unique gel-to-watercolor blush that melts into the skin, giving cheeks and lips a beautiful veil of soft-focus color. Highlighted Ingredients: - Marrubium Vulgare Extract (Horehound Extract): Contains...