Sheer Cream Blush

Iconic London Sheer Cream Blush is a gel-to-watercolour formula that melts into skin rather than sitting on it, leaving cheeks — and lips, if you like — with a soft-focus veil of colour. Think of it as a complexion pick-me-up you can build from barely-there to properly flushed.

What it actually does

• Gives a sheer, diffused flush. The gel texture transforms into a watercolour-like tint as you blend, so the colour looks like it comes from within the skin.
• Doubles for lips. The same formula works as a soft lip tint, keeping cheeks and lips in the same colour family.
• Carries an anti-pollution plant extract. Iconic London highlights horehound (Marrubium vulgare) extract, included for its anti-pollution benefits.
• Builds in layers. Each sheer layer adds intensity, so you decide how much blush is enough.
• Vegan and cruelty-free, made without parabens or mineral oil.

How to use

1. Squeeze a small amount onto your fingertips — a little goes further than you think.
2. Pat onto cheeks (and lips, if you want a matching tint).
3. Blend outwards with fingers, a blush brush or a damp sponge.
4. Layer up gradually until you hit your perfect level of colour.

Is it right for you?

Questions

Does it apply over or under foundation?

Pat it on after your base. Because it's a cream-gel that melts into skin, it blends most seamlessly over liquid or cream foundations — apply with fingertips, a brush or a sponge as the brand suggests.

Can I really wear it on my lips?

Yes — Iconic London designed it for cheeks and lips. Pat a small amount onto the centre of the lips and press outwards for a soft tint that matches your blush.

How long will delivery take?

Delivery takes 3 to 21 working days, depending on availability. If your shade is in stock it arrives at the quicker end; ordered-in items take longer.

How do I pay?

Credit card, debit card, Instapay and mobile wallets — no cash on delivery.

What if there's a problem with my order?

We accept returns for defective, damaged or expired items only, reported within 1 day of delivery. Once verified, refunds go to the original payment method within 15–30 days.