Lip Mask

ICONIC London Lip Mask is a rich, buttery treatment for lips that have gone dry and dehydrated. Shea butter and murumuru seed butter do the work of holding moisture in, and the small pot means it travels easily. It can be a fifteen-minute mask, an all-day balm, or an overnight treatment.

What it actually does

• Moisturises and conditions dry lips. That is the formula's stated purpose — leaving lips soft and smooth rather than tight.
• Shea butter and murumuru seed butter are the named ingredients, and the brand says the blend locks moisture in to restore lustre, elasticity and softness.
• Gives a plump, pillowy look according to ICONIC London, while keeping lips at their natural colour and finish.
• Works as a base or a topcoat around other lip products, so it doesn't have to replace your lipstick.
• 100% vegan formula, per the brand.
• Comes in a compact pot made for reapplying on the move.

How to use

1. As a mask: put a thick layer on clean, dry lips, leave it for fifteen minutes, then wipe away whatever hasn't absorbed.
2. As a balm: apply as you would any lip balm and reapply across the day as needed.
3. Under lipstick: use it as a base first so colour goes on more evenly, or press it over the top of lipstick for a softer finish and extra nourishment.
4. Overnight: apply it last in your evening skincare routine and leave it on while you sleep.

Is it right for you?

Questions

Is it tinted?

No. The brand describes it as giving a natural lip colour and finish — it conditions rather than adds pigment.

Do I have to wipe it off after using it as a mask?

If you're using it as a fifteen-minute mask, yes — gently remove the excess once the time is up. If you're wearing it as a balm or overnight, leave it on.

Can I wear it with lipstick?

Yes, both ways. Underneath it smooths the surface so colour sits evenly; over the top it softens the finish and adds moisture.

How long does delivery take?

Delivery takes 3 to 21 working days, depending on availability. Items in stock with us move fastest.

What payment methods can I use?

Credit card, debit card, Instapay and mobile wallets. We do not offer cash on delivery.

What if the pot arrives damaged or past its date?

Contact us within 1 day of delivery with a photo. Defective, damaged or expired items are the only cases we accept back; approved refunds reach your original payment method within 15–30 days.