What it is:A hyper-saturated, water-resistant, liquid eyeliner with an innovative flex tip and easy-grip triangle shape for effortless, no-limit lining that lasts.What it does:Flyliner Longwear Liquid Eyeliner is your new...

What it is: A clear, universal brow wax that shapes and sets for a long-wear, flexible-but-firm hold.Ingredient Callouts: Free of parabens and phthalates. This product is also vegan and cruelty-free.What Else You...

What it is: An intensely pigmented, blendable eyeshadow stick to define every eye shape and flatter every skin tone, available in matte and shimmer shades.What Else You Need to Know: Expert-level eyeshadow...

What it is: An extra-large, super-plush bronzer brush that’s expertly chiseled to hug the curves of your face for an all-over bronzed glow.Ingredient Callouts: This product is cruelty-free.What Else You Need to...

What it is:A three-sided makeup sponge designed without latex—perfect for applying and blending all formulas.What it does:Know how to play all your angles. This plush, three-sided makeup sponge takes blending...

What it is: A super-fine liquid highlighter with an effortlessly buildable, skin-nourishing formula that leaves a fresh, ultra-modern shine.Ingredient Callouts: Free of parabens and phthalates. It is also cruelty-free.What Else You Need...

What it is: A creamy, moisture-lock lip balm with a plush, doe-foot applicator that smooths, softens, and preps for luscious, kiss-worthy lips that last.Ingredient Callouts: This product is cruelty-free.What Else You Need...

What it is: An undereye brightener that hydrates, brightens, and conceals with sheer to buildable coverage—Delivering a no-makeup makeup effect and longwear formula.Coverage: LightFinish: NaturalFormulation: LiquidIngredient Callouts: Free of parabens and phthalates. It is also...

What it is: A limited-edition, vivid shimmer eyeliner with intense pigment and precise application. Ingredient Callouts: This product is cruelty-free. What Else You Need to Know: Glide on liquid shimmer eyeliner in these...

What it is: A non-comedogenic oil absorbing primer that delivers an immediate and extreme matte finish while tightening the appearance of pores. Extends makeup wear to up to 12 hours and...

What it is: A creamy, fully pigmented lip crayon that glides on with ease and provides long-lasting wear.Highlighted Ingredients:- Emollient Blend: Enhances the creamy texture, glide, and even coverage upon application.-...

What it is: A creamy eyeliner that gives full coverage with one swipe and sets to a bulletproof finish.Ingredient Callouts: Free of parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone,...

What it is: A long-wearing brow pencil with pencil-sharp precision, perfect for filling in sparse brows.Ingredient Callouts: Free of parabens and phthalates. It is also cruelty-free.What Else You Need to Know: This formula’s...

What it is: A creamy lip crayon that glides on with ease and wears for hours on end.Highlighted Ingredients:- Emollient Blend: Enhances the creamy texture and glide, and evens coverage upon...

What it is: A dual-ended tool made from 100 percent cruelty-free synthetic bristles for perfecting your brows.What Else You Need to Know: One end is a soft spoolie for grooming and shaping...

What it is: A universally-flattering, high-shine lip gloss with the cushion and slip of a lip balm for zero stickiness, all shine.Highlighted Ingredients:- Advanced Gel System: Creates a glass-like finish that...

What it is: A clear gel with unstoppable hold to mimic the look of laminated brows.Ingredient Callouts: Free of parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone,...

What it is: A hydrating, high-shine plumping lip gloss that gives the appearance of fuller, poutier, more voluminous lips, available in a sheer and rich formula.   Formulation Type: Lip Gloss and...

What it is: A lip masque created to lock in moisture and provide hydration for softer, smoother, and plumper-looking lips with no sticky residue.Skin Type: Normal, Dry, Combination, and OilySkincare Concerns: DrynessFormulation: BalmHighlighted Ingredients:-...

What it is: A smooth-gliding, pigment-packed lip liner in an array of universally flattering nude shades, powered by clean ingredients.Formulation Type: Lip LinerBenefits: Long-wearingHighlighted Ingredients:- Jojoba Oil: Forms a protective barrier, locking in...

Welcome to MAKEOUT CLUB, a community of muses where self-expression is your ticket in. Our soft blur lip Is a medium-to-full coverage lipstick that puts in 8 hours of work with...

What it is: A patented formula that creates the longest-lasting and most natural-looking faux freckles you can get.Ingredient Callouts: This product is vegan, gluten-free, and cruelty-free.What Else You Need to Know: After years...

FRECK OGThe longest-lasting and most natural-looking faux freckles. Lightly apply a cluster of dots and tap out across skin for the longest-lashes and most natural-looking faux freckles.      ...

WHAT IT IS: This kit includes two shades of blush filter to help you achieve an ombre look. A pop of color with a filtered finish! Blush Filter is a...

Customize your lash look! The individual lash cluster version of Huda Beauty’s iconic OG Hoodie lashes, created with synthetic fibers–in different lengths and styles–that are reusable, easy to apply, and...

Classic Lash - Samantha #7 are universally flattering, with double-stacked lashes of varying lengths to create a medium volume and a feathery look .  How to Use HUDA'S TIPS: *...

WHAT IT IS: This kit includes two shades of blush filter to help you achieve an ombre look. A pop of color with a filtered finish! Blush Filter is a...

WHAT IT IS: This kit includes two shades of blush filter to help you achieve an ombre look. A pop of color with a filtered finish! Blush Filter is a...

A waterproof, fast-drying, and re-stickable lash glue that’s latex-free and dries clear with all daywear. The precise brush applicator allows you to effortlessly trace a thin, even layer of product...

WHAT IT IS: This kit includes two shades of blush filter to help you achieve an ombre look. A pop of color with a filtered finish! Blush Filter is a...

Paint Your Eyes on Point! 3 super precise liner brushes that shade, blend & smudge the innovative Color Block shadows and water-activated cake liners! Perfect for beginners and graphic pros....

Classic Lash - Candy #5 are stunning lashes that have medium volume spiky, long and separated hair, giving your eyes a very graphic and sixties vibe. How to Use HUDA'S...

Discover IT® Bye Bye Foundation is your first-ever full coverage moisturizer from IT Cosmetics that gives you the power to say “bye bye” to traditional foundation! Featuring proprietary 3D Skin Flex™...

What it is: A color-correcting, full-coverage foundation with SPF 50 physical mineral sunscreen that delivers a flawless, radiant finish.Coverage: FullFinish: Radiant Suggested Usage:-Perfect for dry skin, apply one to two pumps of this...

Brow Power Micro is your best-selling Brow Power Pencil—now with a micro-fine pencil tip that does the work for you to achieve feathery, natural-looking definition! The Universal Taupe shade adjusts...

Brow PowerFULL is your best-selling Brow Power Pencil—now with a triangular tip for bold definition and volume! The Universal Taupe shade adjusts to all hair colors—even gray—based on application pressure,...

Discover IT® Whether you want to create thin, thick or cat-eye lines, Superhero Liquid Eyeliner Pen makes it easier than ever! Unlike typical felt brush hair tips, this one won't fray...

Discover IT® This lash innovation is your peptide-infused black lash primer, eyeliner and lengthening mascara in one step! The power is in the groundbreaking ultra-skinny wand, which starts coating your lashes...

Discover IT® Experience the benefits of your best-selling, award-winning Bye Bye Pores Pressed Setting Powder—now in a bronzer! This universally flattering bronzer powder instantly airbrushes away the look of pores while...

Discover all the benefits of your best-selling, award-winning Bye Bye Pores finishing powder—in a blush! Developed with plastic surgeons, Bye Bye Pores Blush is infused with optical-blurring pigments and delivers...

Pillow Lips Solid Serum Lip Gloss is your mask-friendly solution for moisturized lips and a beautiful flush of color in just one swipe! Never sticky or tacky and infused with...

Your best-selling Celebration Foundation™ just got brighter! Experience the same full-coverage, ultra-hydrating powder foundation that lets you achieve your most flawless skin in 30 seconds—now with Drops of Light Technology™...

Say “bye bye” to facial redness! Developed with plastic surgeons, Bye Bye Redness Tinted Neutralizing Correcting Cream starts its life as your hydrating, skin-soothing moisturizer that reduces the redness on...

Discover IT® CC+ Airbrush Perfecting Powder Foundation delivers a skin-softening, flawless effect in 30 seconds! This sheer-to-full coverage powder foundation camouflages pores, dark spots and other imperfections with a veil of...

Discover IT® Inspired by our dermatologists’ lip treatments for lip lines and dry lips, Confidence in a Serum Lip Gloss is your high-shine lip gloss + lip serum in one! Available...

INNOVATIVE TECHNOLOGY COSMETICS™ We believe great makeup brushes should do the work for you. Experience the IT Cosmetics difference firsthand with this dual-ended, 2-in-1 brush that effortlessly applies your favorite liquid...

Designed for your favorite powders and bronzers, this luxuriously large brush with dual-fiber hairs effortlessly distributes powder over your makeup without smudging for your smoothest, most even application. It’s so...

The Heavenly Luxe Angled Airbrush Crème Brush is precision cut to hug your cheeks, perfectly placing your blush exactly where you want it and blending into your skin for your...

Deposit, define and diffuse in seconds with the Airbrush Tapered Bronzing Brush #150! It features a large, fluffy, rounded-cut brush head that's pinched on the sides for the most targeted...

INNOVATIVE TECHNOLOGY COSMETICS™ An ultra-luxurious, ultra-plush all over powder brush that provides for a flawless airbrushed application. This high-quality synthetic brush is ultra-luxurious in feel. The soft-touch rubberized jumbo handle makes...