What it is: A long-wearing, soft, matte, monochromatic nude color for the eyes, cheeks, and lips.What it does: Hot off the runway, and paired with high fashion or bohemian chic looks, All...

What it is:A super long-wearing eyeshadow pencil that provides intense color in satin and matte finishes, precise lining, and primes lids for all-day wear.What it does:This 24-hour wear, waterproof, neutral...

What it is: Skin tint liquid foundation with buildable coverage for getting an even skin tone and a flawless natural makeup finish. Coverage: Light Finish: Natural Formulation: Liquid Skin Type: Normal, Dry, Combination, and Oily...

What it is:A soft, non-drying matte lipstick, lip liner, and cheek blush all in one pencil.What does:This longwearing matte formula is soft and non-feathering and lasts for up to six...

What it is: A multitasking, five-in-one, lightweight, cream-to-powder foundation stick. Formulation: Stick Highlighted Ingredients: - Vitamin E: A natural antioxidant that nourishes and hydrates. - Green Tea: Visibly improves overall tone and...

What it is:A multitasking balm that provides a fresh, wet gloss without stickiness for cheeks and lips and offers super hydrating lip protection.What does:This ultra-moisturizing lip balm features rich color...

What it is: A cooling stick that refreshes, rehydrates, and renews skin for a smooth and plump complexion.Finish: RadiantFormulation: StickHighlighted Ingredients:- Squalane: Restore skin’s suppleness and flexibility while preventing moisture loss.- Bakuchiol: Reduces...

What it is:A dewy, skin brightening, bronzer and highlighter for the eyes, cheeks and lips. A custom, made in Korea all over face color that softly kisses the skin with...

What it is: An all-over-face natural blush formulated with skin-loving ceramides and plumping peptides for an inner-glow dewiness.Highlighted Ingredients:- Peptides: Visibly plump, nourish, and reduce the appearance of wrinkles.- Ceramides: Protect...

Do you pride yourself on juggling all sorts of priorities (AKA watching TV, scrolling online, ordering takeout, and doing your own mani-pedi)? So does our Multitasking Cheek Brush. In this case, this tapered,...

Forget your dusty toolbox in the shed out back—this Dual-Ended Angled Eyebrow Brush is the ultimate brow tool. On one end, you have a thin-angled precision brush made of synthetic fibers that...

There’s nothing as refreshing as a sip of cool pink lemonade… except for maybe the pink lemonade glow of Playtint lip and cheek tint. This non-drying formula is smudge-proof and transfer-proof, so...

What it is: An easy-to-use brow powder that is great for brow newbies and pros. Use to fill in brows & sparse areas for a blended brow look. What Else You...

What it is:An original, full-coverage, matte concealer.What it does:This full coverage cream concealer covers everything from heavy-duty dark circles to blemishes and discoloration. It helps you hide imperfections while leaving...

What it is: A brow-enhancing serum that improves the appearance of brow volume in as little as four weeks.Highlighted Ingredients:- Provitamin B5: Conditions and improves brow-hair sheen.- Biotin and Cassia alata Leaf Extract:...

Remember the makeup envy you felt at your first rock concert? Well, regardless of your parents’ dress code back in the day, that rocker-chic look can be all yours now....

What it is: A long-lasting liquid blush that delivers a high-pigment pop of color to cheeks with a dewy finish. Why you'll love it: Long-lasting liquid formula delivers high-pigment color Lightweight...

What it is: A silky-soft, superfine powder highlighter.Ingredient Callouts: Free of parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, sulfates SLS & SLES, triclocarban, triclosan, and contains...

What it is: A glowy liquid blush wand with a cushion-tip applicator to give cheeks a pop of radiant color. Why you'll love it: Easy-to-use blush wand with a cushion-tip applicator....

What it is: A collection of fan-fave lip and cheek tints that come in a range of shades—all long-wearing, non-drying, and transfer-proof.Ingredient Callouts: Free of formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl...

Some days, it feels like you need rose-colored glasses to make it through (sending an email is an accomplishment and yes, you do deserve a little treat). But personally, we think rose-tinted cheeks are...

Shellie is your beach day bestie—she packs the cooler, brings the good snacks, and is always down to jump into a beach volleyball game. That must be where she gets that effortlessly natural,...

What it is: A gentle, lash-enhancing serum—formulated without prostaglandin or its derivatives—that gives you visibly fuller, thicker, longer lashes over time.Highlighted Ingredients:- Hibiscus Flower and Safflower Extracts: Help lashes look thicker...

What it is: A fan favorite, BADgal BANG! Volumizing Mascara is now available in a waterproof formula— BADgal just got badder.Formulation Type: VolumizingBenefits: WaterproofWhat Else You Need to Know: This gravity-defying formula, featuring ultralight...

Have you ever tried to pack “just the essentials”, only for your bag to still be overweight at the check-in counter? Well next time you’re doing the luggage-reorganization-of-shame on the airport floor,...

What it is: A silky-soft, superfine powder highlighter.Ingredient Callouts: Free of parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, sulfates SLS & SLES, triclocarban, triclosan, and contains...

What it is: An extreme lengthening & lifting mascara with magnetically enriched formula that works with the magnetic core to extend lashes 40% longer.Formulation Type: LengtheningBenefits: Long-wearingIngredient Callouts: Free of parabens, formaldehydes, formaldehyde-releasing agents,...

What it is: A multitasking setting spray that locks on makeup for up to 16 hours and visibly blurs pores for a flawless look.Ingredient Callouts: Free of parabens, formaldehydes, formaldehyde-releasing agents, phthalates,...

What it is: A loose setting powder that mattifies and blurs the look of pores.Finish: MatteFormulation: Loose PowderSkin Type: Normal, Oily, CombinationHighlighted Ingredients:- Upsalite: Provides a rapid mattifying effect.- Mineral-Rich Kaolin Clay: Absorbs excess...

What it is: A mattifying, lightweight face primer that visibly refines pores, helps makeup stay put, and keeps shine in check.Finish: MatteFormulation: LiquidHighlighted Ingredients:- Niacinamide: Contributes to skin hydration and smooths the look...

What it is: A luscious, long-wearing lip tint that glides on effortlessly for a splash of moisturizing, kiss-proof color with a juicy, dewy finish. Formulation Type: Lip Stain Benefits: Hydrating, Long-wearing What Else...

What it is: A matte, longwearing lip tint that gives lips smudge-proof color and moisture for a moisturizing, comfortable feel and soft-blur velvety finish.Formulation Type: Lip Stain Benefits: Hydrating and Long-wearing What Else...

  A smooth, creamy and vibrant lip balm, expertly paired with complementary notes of sweet orange and fresh coconut, plus a hand-picked blend of our favorite fruit extracts to leave...

What it is:A 36-hour, full-blast, volumizing mascara that creates massive volume without weighing down lashes.What it does:Get out of this world lashes. Now available in a perfect "try-me" size mini,...

What it is: A lightweight liquid highlighter that gives a dewy glow and plays well with all your favorite complexion products for natural-looking radiance. Highlighted Ingredients: - Sunflower Seed Oil: Rich in...

What it is:A brow-volumizing tinted gel with tiny microfibers that create natural-looking fullness and definition.What it does:Benefit’s Gimme Brow+ Volumizing Eyebrow Gel contains tiny microfibers that adhere to skin and...

What it is:A brow-volumizing tinted gel with tiny microfibers that create natural-looking fullness and definition.What it does:Benefit’s Gimme Brow+ Volumizing Eyebrow Gel contains tiny microfibers that adhere to skin and...

What It Is: A microfine detailing eyebrow pencil with a 0.8-millimeter tip that adds precise detail, dimension, and depth to browsIngredient Callouts: Free of parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl...

What it is: A soft-matte, long-wearing foundation with climate-adaptive technology to fight heat, sweat, and shine—available in a wide range of shades.Coverage: FullFinish: MatteFormulation: LiquidIngredient Callouts: Free of parabens and phthalates. It is also vegan...

What it is: A plush, angled face brush for flawless blending and sculpting, designed to effortlessly blend cream and powder blushes, bronzers, and highlighters.What Else You Need to Know: This brush sculpts...

Skin type:✔ Normal✔ Dry✔ Combination✔ OilyWhat it is:A shine-stopping, pore-diffusing primer that smooths the way for better foundation application and longer wear with an instant retouch effect.What it does:Nothing is...

Give it to me quick: A magnetic retractable highlighter brush that attaches to your favorite Match Stix Shimmer Skinstick for seamless blending in a snap. Tell me more: Take your glow places...

What it is:A medium-density liquid foundation brush designed to give seamless, air-touched, full coverage.What it does:Meet the makeup brush designed to make skin look natural. The Full-Bodied Foundation brush is...

What it is: A matte contour stick in a range of shades for all skin tones. The buildable cream-to-powder long-wear formula is lightweight and blendable. Coverage: ✔ Medium Formulation: Stick Finish:...

What it is: An illuminating makeup stick in a comfortable, lightweight formula that finishes any look with a natural-looking, dewy sheen for all.Ingredient Callouts: This product is vegan and cruelty-free.What Else You...

What it is: A paddle-shaped eyeshadow brush cut for precision: Pack it on for targeted eyeshadow application then buff it out for controlled crease blending.What Else You Need to Know: Precision Blending...

What it is: An ultra-plush, fluffy eyeshadow brush designed for easy, all-over application and flawless blending.What Else You Need to Know: The Plush Eyeshadow Brush 240 was made to quickly sweep across...

What it is: A face and body kabuki brush with a custom, angled design for blending liquid and powder formulas.Ingredient Callouts: This product is cruelty-free.What Else You Need to Know: This brush has...

What it is: A softly-angled concealer brush designed for applying and blending liquid, cream, and powder formulas with flawless, fingertip precision.Ingredient Callouts: This product is also cruelty-free.What Else You Need to Know: These...

What it is: A set of two mini makeup sponges—a triple-edged sponge for targeted coverage and a dual-edged sponge with a velvety end designed for setting.Ingredient Callouts: This product is cruelty-free.What Else...