SOFIE NOWYour favourites, delivered in up to 120 minutes in selected areas.
Fenty Beauty by Rihanna

Plush Eyeshadow Brush 240

LE 3,472.00
Earn 347 SOFIE points

Estimated for this option and quantity. Sign in to earn at your tier. Final points follow the paid total after discounts; shipping and taxes do not earn points.

Fenty Beauty Plush Eyeshadow Brush 240 is the fluffy one — the brush that covers the whole lid in a couple of passes and then softens every edge you just made. It...

Beauty PassportEdit my routine

Authentic beauty · Shop with confidence

Need help with a shade or size? Ask SOFIE
Delivery & returns

See our shipping policy for delivery times and availability.

Shipping policyReturn & refund policy
Fenty Beauty by RihannaLE 3,472.00

About this product

Fenty Beauty Plush Eyeshadow Brush 240 is the fluffy one — the brush that covers the whole lid in a couple of passes and then softens every edge you just made. It is built for wide, loose application and blending, not for packing pigment into one small spot.

Type Fluffy all-over eyeshadow brush
Bristles Soft synthetic, loose and full at the tip
Best at Full-lid washes and soft-focus blending
Not for Tight lines, inner corners or precise crease work

What it actually does

  • Covers the lid in one sweep. The head is wide and plush, so a single pass lays colour across the whole mobile lid instead of in patches.
  • Softens hard edges. Fenty Beauty built it for what they describe as a soft-focus effect — the loose tip breaks up any line where two shades meet.
  • Lays pigment evenly. Because the fibres are soft and not tightly bound, they release product gradually rather than dumping it in one place.
  • Handles bold looks. The brand notes it is made to blend out strong eye looks, which is exactly where a dense, stiff brush tends to leave stripes.
  • Works clean, too. With no shadow on it at all, it becomes a dedicated buffing brush for smoothing colour you have already applied.

How to use

  1. Tap off first. Load lightly and knock the excess away — a plush head picks up more powder than you think.
  2. Sweep across the lid. Use light pressure and a side-to-side motion to put down your base shade.
  3. Then go in with nothing on it. Wipe the brush and use it dry in small circles where two shades meet to erase the join.
  4. Keep it clean. Wash with gentle shampoo or brush cleanser every couple of weeks and dry the head flat, bristles pointing slightly down.

Questions

Can I use it for cream eyeshadow?

Fenty Beauty describes this one specifically around eyeshadow application and blending. Synthetic fibres do cope with creams, but a fluffy head of this kind is at its best on powder — for creams, a denser, flatter brush or your fingertip gives more control.

Do I need a second eye brush as well?

If you only ever do a one-shade wash, this covers it. For defined crease work or packing deeper colour onto the lid you will want something narrower and firmer alongside it — this brush is deliberately loose.

How long does delivery take?

Delivery takes 3 to 21 working days, depending on availability. Stocked items arrive sooner; items we source for your order take longer. Working days do not include weekends or official holidays.

How can I pay?

Credit card, debit card, Instapay and mobile wallets. Cash on delivery is not available.

Can I return it?

Only for items that arrive defective, damaged or expired, and the issue has to be reported within 1 day of delivery. Approved refunds go back to the original payment method within 15–30 days.

VERIFIED SOFIE CUSTOMERS

Customer reviews

No SOFIE customer reviews for this product yet. Reviews from verified SOFIE customers will appear here.

THE SOFIE ROUTINE

Complete your routine

Chosen to work with this product: by category, brand and what is in stock today.

MORE TO DISCOVER

You may also love

SOFIE

BeautyHome & living

SOFIE NOW

Check your area

Your favourites, delivered in up to 120 minutes in selected areas.

Selected in-stock shades and sizes only. The timer starts once we confirm your order. Other items ship with standard delivery. SOFIE NOW and store pickup run every day 10 am–10 pm. Orders placed after 10 pm are confirmed and delivered from 10 am the next morning.

Bag

Bag

Your favourites

Open my Passport ↗

Opening your SOFIE matching studio…

Beauty Quest

SOFIE BEAUTY QUEST

Your beauty. Unlocked.

A little game for a shade to try or a skin ritual made around you. Collect your beauty clues and discover your picks.

About 90 seconds

Play Beauty Quest

No selfie. No sign-up to play. Budget is optional.