INNOVATIVE TECHNOLOGY COSMETICS™ Perfect for all your favorite cream and powder blushes, this glamorous, French boutique-inspired brush delivers a youthful flush of color with each skin-loving sweep! Featuring ultra-plush, award-winning Heavenly...

Designed for your favorite cream and powder blushes and highlighters, this luxuriously dense and angled brush effortlessly hugs the contours of your face to give you your most flawless, youthful...

INNOVATIVE TECHNOLOGY COSMETICS™ This luxuriously soft, rounded and tapered brush picks up and applies the perfect amount of powder for your most beautiful, airbrushed complexion! Featuring ultra-plush, award-winning Heavenly Luxe™ synthetic...

Discover IT® Flawless application of your favorite cream blush and bronzers is easy with this blush brush that does the work for you to seamlessly blend and diffuse for your most...

This dual-ended brush does the work for you to deliver airbrushed-looking coverage. While the larger triangle-shaped brush head reaches every corner of your face to effortlessly apply your favorite foundation,...

Quickly and fully cover your entire face with just a few strokes of this luxurious makeup brush! The soft, densely packed brush head picks up just the right amount of...

Featuring precision-cut brush heads, this dual-ended concealer and foundation brush is designed to flawlessly reach every corner of your face. While the smaller end precisely applies your favorite concealer formulas...

Featuring a large, fluffy and rounded brush head, this makeup brush is perfect for picking up and distributing the perfect amount of your favorite loose and pressed powders across your...

INNOVATIVE TECHNOLOGY COSMETICS™ This best-selling, densely packed flat-top brush applies your favorite loose and pressed powder foundations—and instantly buffs away the look of pores, fine lines and wrinkles. Featuring ultra-plush, award-winning...

INNOVATIVE TECHNOLOGY COSMETICS™ We believe great makeup brushes should do the work for you. Experience the IT Cosmetics difference firsthand with your Heavenly Luxe Bye Bye Foundation Brush #22. Featuring a...

What it is: An iconic liquid lipstick with all-day, transfer-proof wear—now in a hyper-lightweight, comfortable formula. Formulation Type: Liquid Lipstick Benefits: Long-wearing Highlighted Ingredients: - Raspberry Stem Cells: Nourish lips and provide all-day...

What it is: A lip liner that combines extreme long wear with truly weightless color that stays super comfortable all day.Ingredient Callouts: Free of parabens. This product is also vegan, cruelty-free.What Else...

What it is: A peptide lip treatment, lip oil, and gloss in one that visibly plumps and hydrates, all while providing a juicy slick of color. Highlighted Ingredients: - Hyaluronic Acid:...

WHAT IT IS: This kit includes the 5 shades of blush filter on 15% savings. A pop of color with a filtered finish! Blush Filter is a lightweight liquid blush...

Our best seller, Classic Lash - Giselle, is very natural in style and light in volume. How to Use HUDA'S TIPS: * Gently remove lashes from the tray, starting from...

What it is: A two-in-one natural finish foundation with 100 percent mineral SPF 30, light-medium buildable coverage, and no pore-clogging ingredients, making it safe for problem-prone or sensitive skin. Coverage: Light Finish: Natural...

What it is: A long wear, ultraprecise, one millimeter pencil for the tiniest hair-like details and a clean, soft natural look. Ingredient Callouts: This product is vegan, gluten-free, and cruelty-free. What Else...

Vegan rounded fan brush for the dreamiest eyeshadow application ever. Versatile shape and size lets you easily apply and blend cream and powder formulas.  Cruelty-free, pro-quality application How to Use...

Vegan, soft fluffy brush with an angled head that’s perfect for a lifted blush look. Seamless application that creates cheek definition with a single sweep.  Cruelty-free, pro-quality application How to...

Vegan, fluffy, fan-shaped brush that sculpts and bronzes like a dream. The varying density of the bristle head creates a diffused, seamless application. The shape naturally sweeps across the face's...

What it is: A clean, comfy, and smooth retractable lip liner powered by hyaluronic acid that glides on to softly contour and amplify lips without drying. Formulation Type: Lip Liner Benefits: Hydrating, Long-wearing,...

What it is: A clean, balmy lip care stick packed with squalane and ceramides that melts onto lips for a sheer wash of color and a touch of soft, kissable shine....

What it is: An eyeshadow collection that allows you to curate your own customizable palettes.Ingredient Callouts: Free of parabens, phthalates, mineral oil, sulfates SLS & SLES, and contains less than one percent...

What it is: Hourglass introduces Red 0, a 100% vegan special edition shade featuring its namesake ingredient.Formulation Type: LipstickBenefits: Long-wearingHighlighted Ingredients:- Red 0: A patent-pending vegan replacement for carmine.Ingredient Callouts: Free of parabens, phthalates,...

What it is:A collection of illuminating strobing powders designed to sculpt the face with light, creating depth and dimension for a refined, natural-looking highlight.What it does:Ambient® Strobe Lighting Powders are...

What it is: An advanced anti-aging lip treatment that combines powerful ingredients in a rich oil blend.Highlighted Ingredients:- Saliporine-8: Known for elevating moisture levels in the skin.- Volulip™: Improves lip texture,...

What it is:A travel-size Ambient® Strobe Lighting Powder—an illuminating strobing powder designed to sculpt the face with light-creating depth and dimension for a refined highlight.What it does:Perfectly sized for travel,...

DETAILS An instant flash of light to the skin in 5 brilliant shades for unparalleled glow. These mesmerizing highlighters share the same innovative, weightless texture of Vanish to give you...

DETAILS Blur away imperfections with the perfect puff.Created for use with Vanish Airbrush Pressed Powder, this pillowy-soft puff is the ultimate counterpart for setting, retouching, and refreshing makeup wherever the day (or night) takes you.Available in a set of...

What it is:An ultra-refined mini powder formulated with light-reflecting particles to blur imperfections.What it does:This powder blurs the appearance of pores, fine lines, and wrinkles for an airbrushed finish. It...

A featherweight lip mousse that delivers a diffused, soft-focus matte finish with a velvety texture for comfortable wear. Unlike traditional matte liquid lipsticks, this formula delivers an infusion of color...

Each ultra slim lipstick refill delivers saturated, longwearing color with a satin finish. The entire collection of Confession Ultra Slim Lipstick Refills can be used interchangeably with the sleek gold...

What it is:An ultra-slim, refillable luxury lipstick that delivers saturated, long-wearing color with a satin finish.What it does:Confession Ultra Slim High Intensity Refillable Lipstick delivers creamy, saturated, long-wearing color with...

The ultimate lip gloss that breaks all the rules. An innovative formula infused with powerful active ingredients for instant hydration and long-lasting volume. Lips appear fuller without the sting in...

What it is: A microfiber-infused formula that builds color and volume.Ingredient Callouts: Free of parabens, phthalates, and triclosan. This product is also vegan and cruelty-free.What Else You Need to Know: Paired with a...

What it is: A weightless, waterproof foundation with long-wearing, concentrated coverage in a custom, triangular component for fast and easy full coverage on-the-go.Coverage: FullFinish: NaturalFormulation: StickSkin Type: Normal, Dry, Combination, and OilyIngredient Callouts: Free of mineral...

What it is: A weightless liquid foundation that delivers buildable medium coverage with a light-diffusing effect for up to 16 hours.Coverage: MediumFinish: NaturalFormulation: LiquidHighlighted Ingredients:- Light-Diffusing Pigments: Deliver a natural, soft-focus finish and help...

What it is:A 1.5MM mechanical pencil, which encapsulates the thinnest and softest waterproof gel eyeliner.What it does:Encapsulated in a 1.5MM mechanical pencil, this liner offers precision accuracy and ease of...

What it is:A weightless, micro-glitter eyeshadow infused with light-reflecting pearls to create high-impact, sparkling eyes.What it does:This eyeshadow is infused with refined micro-glitter for a sophisticated, sparkling finish, and features...

What it is: A waterproof gel eyeliner that glides on effortlessly to deliver up to 12 hours of high-impact wear without smudging, bleeding, or fading.Ingredient Callouts: Free of parabens, phthalates, mineral oil,...

What it is: An innovative, primer-infused lipstick that envelops lips in rich color for a soft matte or satin finish that lasts all day.Formulation Type: LipstickBenefits: HydratingHighlighted Ingredients:- Vegan Waxes: Innovative blend that...

What it is: An innovative, primer-infused lipstick that envelops lips in rich color for a soft-matte finish that lasts all day.Formulation Type: LipstickBenefits: Long-wearingIngredient Callouts: Free of parabens, phthalates, mineral oil, and sulfates SLS...

What it is: An ultra-refined, talc-free loose powder that is designed to give skin a naturally flawless finish.Ingredient Callouts: This product is cruelty-free.Finish: NaturalFormulation: Loose PowderSkin Type: Normal, Dry, Combination, and OilyWhat Else You Need...

What it is: An ultra-precise, ultra-slim brow pencil perfect for creating the thinnest hair-like strokes for naturally-defined brows.Ingredient Callouts: Free of sulfates SLS and SLES, parabens, phthalates, and triclosan, and contains less...

What it is: A talc-free, sheer, pressed powder clinically shown to instantly reduce shine for an airbrushed finish that lasts all day. Coverage: Light Finish: Matte Formulation: Pressed Powder Ingredient Callouts: Free of parabens, phthalates,...

What it is: A mega-plush loose powder brush designed to seamlessly blend and set for an instantly filtered finish that lasts.Ingredient Callouts: This product is cruelty-free.What Else You Need to Know: This brush...

What it is: A matte contour stick in a range of shades for all skin tones. The buildable cream-to-powder long-wear formula is lightweight and blendable. Coverage: ✔ Medium Formulation: Stick Finish:...

About the Product Item 1925916 What it is: A weightless, long-wear, cream-powder hybrid highlighter for the face and eyes in a range of shades, from subtle to supercharged, in solos and...

What it is: A light-coverage, long-wear tint stick with a creamy, smooth texture that instantly blurs while melting into skin for a natural finish. Coverage: Light to Medium Finish: Natural Formulation: Cream What Else...

What it is: A lightweight, buildable light-to-medium coverage foundation that leaves skin looking blurred and smoothed—In 25 flexible shades for all. Coverage: Light Finish: Natural Formulation: Liquid Ingredient Callouts: Free of parabens and phthalates. It...