UNLOCKED SOFT MATTE LIPSTICK

Hourglass Unlocked Soft Matte Lipstick has primer built into the bullet, so colour goes on rich and settles into a soft-matte finish that holds through the day rather than a flat, drying one. The collection also carries a cause: Hourglass directs five percent of net profits from every Unlocked purchase to the NHRP.

Finish	Soft matte
Type	Lipstick, primer-infused
Key benefit	Long-wearing
Formulated without	Parabens · phthalates · mineral oil · SLS and SLES sulfates · gluten-free · cruelty-free

What it actually does

• Primer and colour in one step. Hourglass describes the lipstick as primer-infused, so the base layer that usually needs a separate product is already in the bullet.
• Wraps lips in dense colour. The brand's framing is rich pigment that settles to soft matte and stays there all day.
• Built to last. Long wear is listed as the headline benefit of the formula.
• Red 0 — a carmine-free true red. The collection includes Red 0, formulated with Hourglass's exclusive vegan substitute for carmine, the pigment the industry normally relies on for red.
• Five percent of net profits to the NHRP. Hourglass donates from each Unlocked purchase to the organisation, which works on securing fundamental rights for animals.
• Brand-reported consumer results. In a US study of 30 participants, 97% said it was easy to apply and comfortable on lips, and 94% said the colour payoff was full coverage. These are self-reported figures from the brand's own study.

How to use

1. Apply straight from the bullet, starting at the centre of the lip and working outwards.
2. Press lips together, then add another layer if you want more depth.

Is it right for you?

Questions

Do I need a lip primer underneath?

No — primer is already part of the formula, which is the point of the "primer-infused" description.

Is the red shade vegan?

Red 0 uses an exclusive vegan alternative to carmine, which is the standard red pigment across the industry. Hourglass also states the formula is cruelty-free.

How matte is "soft matte"?

The brand positions it between the two extremes: rich, enveloping colour that finishes matte without the hard edge of a traditional liquid matte. In its consumer study 97% described it as comfortable to wear.

What does the donation support?

Five percent of net profits from each Unlocked purchase goes to the NHRP, an organisation working to establish fundamental rights for animals.

How long does delivery take, and how do I pay?

Delivery takes 3 to 21 working days, depending on availability — stocked shades arrive sooner. Payment is by credit card, debit card, Instapay or mobile wallet, with no cash on delivery.

What if my lipstick arrives broken?

Tell us within 1 day of delivery with a photo. Returns are accepted for defective, damaged or expired items only; once verified, the refund goes to your original payment method within 15–30 days.