Sofies Makeup

What it is: An easier, friendlier alternative to blue shampoo, this alcohol-free foam neutralizes brassy yellow tones on blondes and lighter hair colors while adding bounce and style memory.Hair Type: Straight, Wavy,...

What it is: An easier, friendlier alternative to blue shampoo, this alcohol-free foam quickly neutralizes brassy orange tones on brunettes and darker hair while adding bounce and style memory.Hair Type: Straight, Wavy,...

What it is: A lightweight, all-in-one curl styler for bouncy, glossy, defined, frizz-free waves and curls.Hair Texture: Wavy and CurlyHair Type: Fine and MediumHair Concerns:- Curl-Enhancing- Dryness- FrizzKey Benefits:- Weightless hydration for springy...

What it is: A deeply hydrating and strengthening treatment mask, rich in Mediterranean-derived marine actives to deliver super-glossy, supple, and expensive-looking hair.Hair Type: Fine, Medium, and ThickHair Texture: Straight and WavyHair Concerns:- Flaky/Dry...

What it is: A conditioner that provides easy detangling, light hydration, heat protection, and conditioning for fine, thin, or fragile hair without weighing it down or distorting the color.Hair Type: Straight, Wavy,...

What it is: A futuristic foam that bulks up fine, thin, flat hair without disturbing the cuticle so hair keeps its glow and looks and feels thick, healthy, and luxe.Hair Type: Straight,...

What it is: A clean, sulfate-free shampoo formulated without ingredients that leave residue, rinsing off completely for truly clean, healthy hair and scalp.Hair Type: Straight, Wavy, Curly, and CoilyHair Texture: Fine, Medium, and...

What it is: A breakthrough lightweight flower-powered shine spray that makes every style look sparkling and healthy⁠—like diamonds in a can.Hair Type: Straight, Wavy, Curly, and CoilyHair Texture: Fine, Medium, and ThickHair Concerns:-...

What it is: A unique oil-and-serum formula that smooths frizz and flyaways, seals split ends, and adds sparkling shine to wet or dry hair for color that pops.Hair Type: Straight, Wavy, Curly,...

What it is: A spray that keeps straight, wavy, or curly frizz-prone hair silky, glassy, and frizz-free for days.Hair Texture: Straight, Wavy, and CurlyHair Type: Fine and MediumHair Concerns:- Frizz- Shine- Straightening and...

What it is: A travel-size duo with a 15% vitamin C serum and an ultra-hydrating serum—for people whose bright, luminous skin is their jam. Skin Type: Normal, Dry, Combination, and Oily Skincare...

What it is: A limited-edition skincare kit with a complete set of serums to leave your skin hydrated, smooth, and downright glowing—welcome to the committee.Skin Type: Normal, Dry, Combination, and OilySkincare Concerns: Fine...

What it is: A magical, illuminating combination of a peptide-infused bronzing serum plus a golden niacinamide serum for ethereal, radiant skin. Skin Type: Normal, Dry, Combination, and Oily Skincare Concerns: Dark Spots, Dryness,...

What it is: A medium coverage, natural finish foundation that covers, calms, and flexes without creasing or caking.Coverage: MediumFinish: NaturalFormulation: StickSkin Type: Normal, Dry, Combination, and OilyHighlighted Ingredients:- Marshmallow Root Extract: Allows the formula to...

What it is: A creamy crease-proof concealer with medium-buildable coverage that covers dark circles and breakouts, while improving the look of skin over time. Coverage: Medium Finish: Natural Formulation: Liquid Highlighted Ingredients:  - Hyaluronic...

What it is: A sheer, non-sticky lip oil made with hydrating oils that deliver an intense hit of hydration and shine for smoother-, fuller-looking lips.Highlighted Ingredients:- Hemp Seed Oil: Hydrates, nourishes,...

What it is: A skincare-packed priming foam that visibly brightens and hydrates to bring out your skin’s natural glow and create a smooth base for makeup.Highlighted Ingredients: - Turmeric and Saffron Extracts:...

What it is: This biotech-powered mini kit is designed to care for hair damage, protect against additional damage, and smooth frizz and flyaways.Hair Texture: Straight, Wavy, Curly, and CoilyHair Type: Fine, Medium, and...

What it is:A highly-pigmented lip stain that provides a comfy, cushion finish.What it does:This liquid lip color features water capture technology to help retain lip's moisture for matte color that...

What it is: A micropeel cleanser with mandelic acid and AHAs that brightens, exfoliates, and eliminates dead skin cells for visibly brighter skin in as little as 30 seconds.Skin Type: Normal, Dry,...

What it is: A heat-activated volumizing spray that visibly strengthens and plumps strands for long-lasting fullness and weightless body.Hair Texture: Straight, Wavy, Curly, and CoilyHair Type: Fine, Medium, and ThickHair Concerns:- Heat Protection-...

What it is: An eyeshadow palette with chromes and mattes in psychedelic colors.Ingredient Callouts: Free of parabens. It is also cruelty-free.What Else You Need to Know: Welcome to our bright, lucid dream. Immerse...

What it is: A collection of mini eyeshadow palettes inspired by the negative traits of the four zodiac elements: fire, earth, air, and water. Ingredient Callouts: Free of parabens. These products are...

What it is: A high-strength retinoid formula with stabilized retinaldehyde for advanced age support, optimal for nighttime use. Skin Type: Normal, Dry, Combination, and Oily Skincare Concerns: Fine Lines and Wrinkles, Dullness, and...

What it is: A set of two full-size bestsellers including a lip pencil and an exclusive version of Lip Jelly in Pistachio, a milky nude pink, now iced with shimmer.Highlighted Ingredients: -...

Fragrance Family:FloralsScent Type:Fresh FloralsKey Notes:Italian Lemon, Jasmine, and BergamotAbout:This beautiful floral fragrance contains notes of bergamot, italian lemon, rose de mai, violet, and white musk.What else you need to know:North...

What it is: Get transported all the OUAI to the beaches of St. Barts with this luxurious, tropical-scented hair and body mist with notes of dragon fruit, orange blossom, tuberose, and...

What it is: A trio of bestsellers that has everything you need to activate your Glow Cycle and unlock your best skin: A brightening serum, skin-strengthening face cream and high-potency AHA...

What it is: A powerhouse, double-action eye crème that blurs the look of lines around the eyes with bakuchiol ribbons, peptides, and orchid stem cells.Skin Type: Normal, Dry, Combination, and OilySkincare Concerns: Fine...

What it is:A lengthening mascara that curls, volumizes, lifts, and separates lashes for an "out-of-here" look.What it does:This breakthrough bestseller reveals lashes you never knew you had! The specially designed...

What it is: A gentle, noncomedogenic brow oil that softens, nourishes, and conditions while also enhancing shine.Highlighted Ingredients:- Sunflower and Argan Oils: Condition, moisturize, and nourish brows.- Apricot Oil: Is an...

What it is: A primer that quickly minimizes the appearance of pores and fine lines for smoother-than-smooth skin.Finish: NaturalFormulation: CreamSkin Type: Normal, Dry, Combination, and OilyWhat Else You Need to Know: Apply this silky, lightweight...

What it is:A mascara inspired by hair rollers, this super-curling and lifting mascara gives a sexy, wide-eyed look. Its patent-pending Hook ‘n’ Roll™ brush features tiny custom-designed hooks to catch,...

What it is: A fanning and volumizing mascara that fans out lashes side to side, amplifies volume, and multiplies the look of lashes.Highlighted Ingredients:- Provitamin B5: Helps lashes feel conditioned.- Cranberry...

What it is: An up-to-36-hour, full-blast, volumizing mascara that layers easily to build massive volume without weighing down lashes.What Else You Need to Know: BADgal BANG! creates massive volume. The gravity-defying formula...

What it is: A cult-favorite powder blush in a baby-pink shade that gives a subtle brightening boost.Ingredient Callouts: Free of parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, oxybenzone, coal tar, hydroquinone, sulfates...

What it is: A satiny-pink liquid highlighter that accents cheek and brow bones for a dewy glow.What Else You Need to Know: Benefit Cosmetics’ new doe foot applicator glides on easily for...

What it is: A hydrating, ultra-comfortable, and transfer-proof stain that tints lips and cheeks with a natural matte finish that lasts all day.Formulation Type: Lip StainBenefits: Hydrating, Long-wearingHighlighted Ingredients:- Hyaluronic Acid Powder: Provides...

What it is: A long-lasting cream eyeshadow that features an easy, non-creasing formula.Ingredient Callouts: Free of parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, sulfates SLS &...

What it is: A matte-meets-moisture liquid lipstick that smooths, blurs, and hydrates to create airbrushed-looking lips. Formulation type: Liquid lipstick Benefits: Hydrating Highlighted Ingredients: - Hyaluronic Acid: Offers up to 24 hours of...

What it is: A milky, non-drying, cream-to-foam formula that thoroughly cleanses and gently removes makeup, leaving skin feeling hydrated.Skin Type: Normal, Dry, Combination, and OilySkincare Concerns: DrynessHighlighted Ingredients:- Hydrating Hyaluronic Acid: Provides powerful...

What it is: A creamy palette with innovative, ultra-pigmented metallic, marble, and cream-to-powder eyeshadows that blend seamlessly to create an array of timeless looks.Ingredient Callouts: Free of parabens, formaldehydes, formaldehyde-releasing agents, phthalates,...

What it is: A clean, fragrance-free, buildable skin tint foundation, formulated with Squalane that instantly brightens and leaves the skin with a dewy finish.Coverage: LightFinish: RadiantFormulation: LiquidHighlighted Ingredients:- Damascus Rose Oil: Is known to...

What it is: An ultra-hydrating, ultra-comfortable lipstick that gives lips a natural, fuller-looking pout with a dewy finish.Highlighted Ingredients:- Maxi-lip™: Supports collagen production to plump with lasting effects (when used regularly).-...

What it is: An ultra-fine, retractable brow pencil to define, shape, and fill brows—twist until product is just visible and use tiny hair-like strokes to get micro-blade-worthy results.Ingredient Callouts: It is cruelty-free...

What it is:A dermatologist-developed brush designed with two types of bristles for targeted cleansing.What it does:This gentle brush is designed with two types of bristles for targeted cleansing and features...

What it is: A unique booster that harnesses the full power of pure, fresh vitamin C at the highest concentration to visibly brighten, even, and retexturize skin.Skin Type: Normal, Dry, Combination, and...

What it is: A moisturizer with CL302 Brightening Complex™ that hydrates while visibly improving multiple dimensions of discoloration for brighter-looking skin.Skin Type: Normal, Dry, Combination, and OilySkincare Concerns: Dark Spots and DullnessHighlighted Ingredients:-...

What it is: A tightening gel-cream and a plumping, dense cream that sculpts, volumizes, and shapes your appearance.Skin Type: Normal, Dry, Combination, and OilySkincare Concerns: Fine Lines and Wrinkles, Dullness and Uneven Texture,...

What it is: A cream that hydrates while combatting eye-area lines and wrinkles.Skin Type: Normal, Dry, Combination, and OilySkincare Concerns: Fine Lines and Wrinkles, Dark Circles, and PuffinessFormulation: Lightweight CreamIngredient Callouts: Free of parabens and...