Color Control Purple Toning + Styling Foam
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What it is: An easier, friendlier alternative to blue shampoo, this alcohol-free foam neutralizes brassy yellow tones on blondes and lighter hair colors while adding bounce and style memory.Hair Type: Straight, Wavy, Curly, and...
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What it is: An easier, friendlier alternative to blue shampoo, this alcohol-free foam neutralizes brassy yellow tones on blondes and lighter hair colors while adding bounce and style memory.
Hair Type: Straight, Wavy, Curly, and Coily
Hair Texture: Fine, Medium, and Thick
Hair Concerns:
- Heat Protection
- Volumizing
- Brassiness
Key Benefits:
- Neutralizes brassiness in light
- Renews elasticity and boosts volume and bounce
- Mess-free application
Highlighted Ingredients:
- Rosinate: Renews elasticity and bounce and provides flexible texture.
- Violet (Purple) Tint: Neutralizes brassy yellow tones in blonde hair.
- Panthenol Provitamin B5: Restores shine, reduces breakage, adds moisture, and helps prevent damage.
Ingredient Callouts: Free of parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, sulfates SLS & SLES, triclocarban, triclosan, and contains less than one percent synthetic fragrance. It is also vegan, gluten-free, cruelty-free, and comes in recyclable packaging.
What Else You Need to Know: This lightly tinted leave-in foam makes toning blonde and light hair quicker and easier than using a purple shampoo. The groundbreaking formula features flexible rosins instead of commonly used resins to renew elasticity and soften texture. It leaves hair looking brighter, bouncy, and brass-free.
How to Use
-Use after shampooing and conditioning.
-Do not apply to soaking-wet hair. The brassier your color, the drier your hair should be when applied.
-Shake can well, then invert to dispense foam into palm.
-Apply directly to brassy areas or all over hair.
-Leave in and style as usual.
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