What it is: A highly-pigmented lipstick that delivers unparalleled color payoff in a silky-smooth, plush-matte formula.Ingredient Callouts: This product is cruelty-free.What Else You Need to Know: Matte Power Bullet combines unrivalled pigmentation with...

What it is: A clean, fragrance-free, buildable skin tint foundation, formulated with Squalane that instantly brightens and leaves the skin with a dewy finish.Coverage: LightFinish: RadiantFormulation: LiquidHighlighted Ingredients:- Damascus Rose Oil: Is known to...

What it is: An ultra-hydrating, ultra-comfortable lipstick that gives lips a natural, fuller-looking pout with a dewy finish.Highlighted Ingredients:- Maxi-lip™: Supports collagen production to plump with lasting effects (when used regularly).-...

What it is: An ultra-fine, retractable brow pencil to define, shape, and fill brows—twist until product is just visible and use tiny hair-like strokes to get micro-blade-worthy results.Ingredient Callouts: It is cruelty-free...

What it is: A hybrid "gel-feel" eyeliner pencil delivering maximum color payoff with the creamy glide and precision of a liquid liner and the smudge-ability of a kohl pencil.Ingredient Callouts: Free of...

What it is: A lipstick that combines unrivalled pigmentation with superior comfort and smooth, full-coverage payoff in just one swipe.What Else You Need to Know: With pigmentation at the core of its...

Densely packed onto the band, those double stacked lashes provide a phenomenal root volume while the ends are graduated for a fabulously fluttery and feminine effect. Ultra dramatic style for...

What it is: A cult favorite, one swipe application transfer-proof, long-wearing liquid matte lipstick now better than ever—reformulated for maximum comfort with an extended shade range suitable for all skin tones....

What it is: A clean, velvety powder blush with a marbled formula that was developed to give all skin tones a natural, fresh-faced flush of color and a soft-focus glow.Highlighted Ingredients:-...

What it is: An extreme volumizing mascara with an innovative dual-sided brush that coats and defines every lash for mega curl, immediate length, and extra volume.Formulation Type: Volumizing, Curling, LengtheningIngredient Callouts: Free of...

What it is: A dual-ended brush with synthetic fibers designed for perfect contour and bronzer application.What Else You Need to Know: This dual-ended brush effortlessly blends powder and liquid contour formulas, as...

What it is: An ultra-pigmented, blendable, and buildable cream-to-powder contour and bronzer formula.What Else You Need to Know: Housed in an easy-to-use jar, this deeply-pigmented, luxurious cream-to-powder bronzer is the versatile product...

What it is: A clean, silicone-free, primer that helps texture, pores, and uneven tone instantly fade out of focus and boosts skin hydration for a soft-focus finish.Finish: NaturalFormulation: CreamHighlighted Ingredients:- Damascus Rose Water:...

What it is: An extreme volumizing mascara with an innovative dual-sided brush that coats and defines every lash for mega curl, immediate length, and extra volume.Formulation Type: Volumizing and LengtheningIngredient Callouts: Free of...

What it is: An ultra-comfortable lip balm infused with actives to give you a boost of hydration for silky smooth, fuller-looking lips.What Else You Need to Know: This lip balm hydrates the...

What it is: An easy-to-apply, waterproof, and transfer-proof liquid liner with a super-thin brush tip that’s perfect for everyone from beginners to graphic-liner pros—for best results, shake well before use.What Else...

What it is: A face primer that quenches skin with a surge of moisture to create the perfect canvas for longer-lasting, flawless makeup.What Else You Need to Know: This ultra-hydrating skin complex...

What it is: An easy-to-use, highly pigmented, warm-toned eyeshadow palette packed with party-ready shades and textures—from velvety mattes in sunset hues to dazzling purple, sequin-inspired shimmers.Ingredient Callouts: This product is cruelty-free.What Else...

What it is: A clean, ultra-comfortable, blurring, luminous pressed powder that gives coverage without the cake while being lightweight and buildable.Coverage: MediumFinish: RadiantFormulation: Pressed PowderHighlighted Ingredients:- Damascus Rose Oil: Is known to soothe, clarify...

What it is: A lip balm packed with juicy superfood extracts, like blueberry, goji berry, matcha tea, and coconut, to soften, smooth, and nourish your lips. Formulation Type: Lip Balm & Treatment...

What it is: A naturally derived eyeshadow palette designed to enhance your eye color with buildable, versatile shades that deliver maximum impact with minimal effort. Ingredient Callouts: Free of parabens, formaldehydes, formaldehyde-releasing...

 What it is: A brow gel that tames, tints, and adds an instant fluff factor with volumizing microfibers for naturally fuller-looking brows.Ingredient Callouts: This product is cruelty-free.What Else You Need to...

What it is: A pair of lengthy lashes that are ultra-fluffy, ultra-voluminous, and ultra-long.Ingredient Callouts: This product is vegan and cruelty-free.What Else You Need to Know: The key to complete Huda’s iconic eye...

What it is:A lash collection with unique, sophisticated designs to accentuate makeup.What it does:Gorgeous on all eye shapes, the Faux Mink Lash Collection boosts your lash look with every wear....

What it is: A conditioning and replenishing lip balm that delivers consistent nourishment and hydration with a blend of organic manuka honey and hyaluronic acid.Formulation Type: Lip Balm & TreatmentBenefits: Hydrating, Long-wearing, PlumpingHighlighted...

What it is: A double-ended synthetic makeup brush specifically designed for foolproof foundation application so you can achieve the most seamless, airbrushed complexion with ease.What Else You Need to Know: The pyramid-shaped...

What it is:A tri-fiber blush brush with synthetic bristles and an angled tuft, designed to fit the contours of the cheeks and provide buildable application.Brush Formulation: CreamBrush Coverage: BuildableBristle Type: SyntheticIngredient Callouts: Free of...

What it is: A refreshingly cool, hydrating lip plumper, in a translucent blue shade, with a soft tingle for fuller-feeling lips over time.Formulation Type: Lip Gloss, Lip Balm & Treatment, Lip PlumperBenefits: Hydrating,...

What it is: A clean, transfer-proof, non-drying powder bronzer that gives you a natural-looking tan with subtle luminosity for an all-over sunkissed glow and a velvety finish.Coverage: MediumFinish: RadiantFormulation: Pressed PowderHighlighted Ingredients:- Plant-Derived Squalane:...

What it is:A lash collection specifically for faux lash beginners or women looking for ready-to-go solutions to step up their style with minimum makeup and effort.What it does:Get maximum impact...