What it is: An extreme volumizing mascara with an innovative dual-sided brush that coats and defines every lash for mega curl, immediate length, and extra volume.Formulation Type: Volumizing and LengtheningIngredient Callouts: Free of...

What it is: An ultra-comfortable lip balm infused with actives to give you a boost of hydration for silky smooth, fuller-looking lips.What Else You Need to Know: This lip balm hydrates the...

What it is: An easy-to-apply, waterproof, and transfer-proof liquid liner with a super-thin brush tip that’s perfect for everyone from beginners to graphic-liner pros—for best results, shake well before use.What Else...

What it is: A face primer that quenches skin with a surge of moisture to create the perfect canvas for longer-lasting, flawless makeup.What Else You Need to Know: This ultra-hydrating skin complex...

What it is: An easy-to-use, highly pigmented, warm-toned eyeshadow palette packed with party-ready shades and textures—from velvety mattes in sunset hues to dazzling purple, sequin-inspired shimmers.Ingredient Callouts: This product is cruelty-free.What Else...

What it is: A clean, ultra-comfortable, blurring, luminous pressed powder that gives coverage without the cake while being lightweight and buildable.Coverage: MediumFinish: RadiantFormulation: Pressed PowderHighlighted Ingredients:- Damascus Rose Oil: Is known to soothe, clarify...

What it is: A lip balm packed with juicy superfood extracts, like blueberry, goji berry, matcha tea, and coconut, to soften, smooth, and nourish your lips. Formulation Type: Lip Balm & Treatment...

What it is: A naturally derived eyeshadow palette designed to enhance your eye color with buildable, versatile shades that deliver maximum impact with minimal effort. Ingredient Callouts: Free of parabens, formaldehydes, formaldehyde-releasing...

 What it is: A brow gel that tames, tints, and adds an instant fluff factor with volumizing microfibers for naturally fuller-looking brows.Ingredient Callouts: This product is cruelty-free.What Else You Need to...

What it is: A pair of lengthy lashes that are ultra-fluffy, ultra-voluminous, and ultra-long.Ingredient Callouts: This product is vegan and cruelty-free.What Else You Need to Know: The key to complete Huda’s iconic eye...

What it is:A lash collection with unique, sophisticated designs to accentuate makeup.What it does:Gorgeous on all eye shapes, the Faux Mink Lash Collection boosts your lash look with every wear....

What it is: A conditioning and replenishing lip balm that delivers consistent nourishment and hydration with a blend of organic manuka honey and hyaluronic acid.Formulation Type: Lip Balm & TreatmentBenefits: Hydrating, Long-wearing, PlumpingHighlighted...

What it is: A double-ended synthetic makeup brush specifically designed for foolproof foundation application so you can achieve the most seamless, airbrushed complexion with ease.What Else You Need to Know: The pyramid-shaped...

What it is:A tri-fiber blush brush with synthetic bristles and an angled tuft, designed to fit the contours of the cheeks and provide buildable application.Brush Formulation: CreamBrush Coverage: BuildableBristle Type: SyntheticIngredient Callouts: Free of...

What it is: A refreshingly cool, hydrating lip plumper, in a translucent blue shade, with a soft tingle for fuller-feeling lips over time.Formulation Type: Lip Gloss, Lip Balm & Treatment, Lip PlumperBenefits: Hydrating,...

What it is: A clean, transfer-proof, non-drying powder bronzer that gives you a natural-looking tan with subtle luminosity for an all-over sunkissed glow and a velvety finish.Coverage: MediumFinish: RadiantFormulation: Pressed PowderHighlighted Ingredients:- Plant-Derived Squalane:...

What it is:A lash collection specifically for faux lash beginners or women looking for ready-to-go solutions to step up their style with minimum makeup and effort.What it does:Get maximum impact...

What it is: A brush made with synthetic fibers that provides natural, buildable coverage and an airbrush finish.Brush Formulation: LiquidBrush Coverage: BuildableBristle Type: SyntheticIngredient Callouts: It is cruelty-free .What Else You Need to Know: This custom-cut...

What it is:A highly-comfortable, hydrating cream lipstick that sets to a velvety, satin finish that lasts throughout the day.What it does:Inspired by Huda’s love for self-expression through makeup, Demi Matte...

What it is: A palette that includes 18 golds, coppers, and neutrals in matte, metallic, shimmer and gel-liner hybrid textures.Ingredient Callouts: Free of parabens, mineral oil, sulfates SLS & SLES, and contains...

What it is: A long-lasting, intense black, dual-ended fiber mascara with one side delivering major volume, and the other delivering dramatic curl and insane length.Ingredient Callouts: This product is cruelty-free.What Else You...

What it is: A smoky, cool-toned palette of wearable and versatile shades, including a black eye gloss and sparkly blacks and silvers, with finishes that range from matte nudes to multi-chromatic...