What it is: A hydrating, ultra-comfortable, and transfer-proof stain that tints lips and cheeks with a natural matte finish that lasts all day.Formulation Type: Lip StainBenefits: Hydrating, Long-wearingHighlighted Ingredients:- Hyaluronic Acid Powder: Provides...

What it is: A creamy palette with innovative, ultra-pigmented metallic, marble, and cream-to-powder eyeshadows that blend seamlessly to create an array of timeless looks.Ingredient Callouts: Free of parabens, formaldehydes, formaldehyde-releasing agents, phthalates,...

What it is: A clean, fragrance-free, buildable skin tint foundation, formulated with Squalane that instantly brightens and leaves the skin with a dewy finish.Coverage: LightFinish: RadiantFormulation: LiquidHighlighted Ingredients:- Damascus Rose Oil: Is known to...

What it is: An ultra-hydrating, ultra-comfortable lipstick that gives lips a natural, fuller-looking pout with a dewy finish.Highlighted Ingredients:- Maxi-lip™: Supports collagen production to plump with lasting effects (when used regularly).-...

What it is: An ultra-fine, retractable brow pencil to define, shape, and fill brows—twist until product is just visible and use tiny hair-like strokes to get micro-blade-worthy results.Ingredient Callouts: It is cruelty-free...

What it is: A clean, velvety powder blush with a marbled formula that was developed to give all skin tones a natural, fresh-faced flush of color and a soft-focus glow.Highlighted Ingredients:-...

What it is: An ultra-pigmented, blendable, and buildable cream-to-powder contour and bronzer formula.What Else You Need to Know: Housed in an easy-to-use jar, this deeply-pigmented, luxurious cream-to-powder bronzer is the versatile product...

What it is: A clean, silicone-free, primer that helps texture, pores, and uneven tone instantly fade out of focus and boosts skin hydration for a soft-focus finish.Finish: NaturalFormulation: CreamHighlighted Ingredients:- Damascus Rose Water:...

What it is: An extreme volumizing mascara with an innovative dual-sided brush that coats and defines every lash for mega curl, immediate length, and extra volume.Formulation Type: Volumizing and LengtheningIngredient Callouts: Free of...

What it is: An ultra-comfortable lip balm infused with actives to give you a boost of hydration for silky smooth, fuller-looking lips.What Else You Need to Know: This lip balm hydrates the...

What it is: An easy-to-apply, waterproof, and transfer-proof liquid liner with a super-thin brush tip that’s perfect for everyone from beginners to graphic-liner pros—for best results, shake well before use.What Else...

What it is: A face primer that quenches skin with a surge of moisture to create the perfect canvas for longer-lasting, flawless makeup.What Else You Need to Know: This ultra-hydrating skin complex...

What it is: An easy-to-use, highly pigmented, warm-toned eyeshadow palette packed with party-ready shades and textures—from velvety mattes in sunset hues to dazzling purple, sequin-inspired shimmers.Ingredient Callouts: This product is cruelty-free.What Else...

What it is: A lip balm packed with juicy superfood extracts, like blueberry, goji berry, matcha tea, and coconut, to soften, smooth, and nourish your lips. Formulation Type: Lip Balm & Treatment...

What it is: A pair of lengthy lashes that are ultra-fluffy, ultra-voluminous, and ultra-long.Ingredient Callouts: This product is vegan and cruelty-free.What Else You Need to Know: The key to complete Huda’s iconic eye...

What it is:A lash collection with unique, sophisticated designs to accentuate makeup.What it does:Gorgeous on all eye shapes, the Faux Mink Lash Collection boosts your lash look with every wear....

What it is: A refreshingly cool, hydrating lip plumper, in a translucent blue shade, with a soft tingle for fuller-feeling lips over time.Formulation Type: Lip Gloss, Lip Balm & Treatment, Lip PlumperBenefits: Hydrating,...

What it is: A brush made with synthetic fibers that provides natural, buildable coverage and an airbrush finish.Brush Formulation: LiquidBrush Coverage: BuildableBristle Type: SyntheticIngredient Callouts: It is cruelty-free .What Else You Need to Know: This custom-cut...

What it is: A cult-favorite, waterproof, sweatproof, and fast-drying lash glue with an easy-peel formula and all-day wear.Ingredient Callouts: This product is cruelty-free.What Else You Need to Know: This dermatologist- and ophthalmologist-tested lash...

What it is: A palette that includes 18 golds, coppers, and neutrals in matte, metallic, shimmer and gel-liner hybrid textures.Ingredient Callouts: Free of parabens, mineral oil, sulfates SLS & SLES, and contains...

What it is: A long-lasting, intense black, dual-ended fiber mascara with one side delivering major volume, and the other delivering dramatic curl and insane length.Ingredient Callouts: This product is cruelty-free.What Else You...

What it is: A smoky, cool-toned palette of wearable and versatile shades, including a black eye gloss and sparkly blacks and silvers, with finishes that range from matte nudes to multi-chromatic...