Treat cheeks with 40% off a full-size duo of Afterglow Liquid Blush in O, and Powder Blush in O Edge. Ultimate “O” Blush Duo by NARS — 100% authentic at...

Swipe on bold color and mirror-like shine with 40% off a full-size duo of Powermatte Lip Pencil in Walkyrie and Afterglow Lip Shine in Nympho. Matte & Glow Lip Duo...

Brighten, correct, and perfect with 35% off a full-size duo of Radiant Creamy Concealer in Ginger and Custard. Iconic Concealer Duo by NARS — 100% authentic at Sofie's Makeup Store,...

DAZZLING DIMENSION Cheeks flushed. Rosy rush. Turn dreams into reality with Dolce Vita Cheek Set featuring the eternally flattering dusty rose shade. Mix, match, and layer the liquid, cream, and...

MINI. MINIMAL. MULTI-USE. Blush and bronze. Anytime. Anywhere. Enhance, define, and accentuate cheeks with The Multiple Mini Blush & Sculpt Duo, featuring bestselling shades of The Multiple plus NEW The...

What it is: A set of two mini duos of The Multiple in coveted color pairings.Highlighted Ingredients: - Peach Kernel Oil: Nourishes the skin for a healthy-looking, supple complexion. - Rhubarb Root...

Brighten, correct, and perfect with 35% off a full-size and mini duo of Radiant Creamy Concealer in Ginger, a medium shade with warm undertones and a golden tone.   Iconic...

What it is: A clean, buildable, volumizing mascara for intensely fuller-, thicker-looking lashes that won’t flake, clump, smudge, or droop for up to 12 hours.Formulation Type: VolumizingHighlighted Ingredients:- Weightless Cloud Fiber Tech:...

What it is: An easy-to-use, microfine gel pencil that fills and defines brows for soft, natural-looking fullness. Highlighted Ingredients:  Sunflower oil: Rich in nourishing vitamin E and known to provide lightweight...

  What it is: A long-wearing liquid concealer with buildable, medium coverage that quickly brightens and blurs the under-eyes and complexion.Coverage: MediumFinish: NaturalFormulation: LiquidHighlighted Ingredients:- Sodium Hyaluronate: Provides intense hydration and supports skin elasticity.-...

What it is: A dual-ended concealer brush designed to build coverage while blurring and diffusing for a seamless, skin-like finish.Brush Formulation: LiquidBrush Coverage: MediumBristle Type: SyntheticWhat Else You Need to Know: Conceal with confidence using...

What it is: A self-priming and self-setting foundation with breathable, medium-to-full coverage and a natural-matte finish that brings out the best in your skin.Coverage: MediumFinish: Natural, MatteFormulation: LiquidHighlighted Ingredients:- True Comfort Complex: Strengthens the...

What it is: A vegan, noncomedogenic, dewy foundation that delivers hydration, medium coverage, and a fresh glow finish for up to 24 hours. Coverage: Medium Finish: Natural Formulation: Liquid Highlighted Ingredients: - Kombucha Filtrate: Detoxifies...

What it is: A waterproof, tinted eyebrow gel, with volumizing fibers, that builds, shapes, tints, and keeps your brows in place for up to 24 hours. Highlighted Ingredients: - Castor Oil...

What it is: A fan-favorite, water-based liquid-glitter eyeliner that adds sparkle and high-impact shimmer to your eye makeup looks. Highlighted Ingredients: - Vitamin C: Visibly brightens complexion. - Cactus Flower Water:...

What it is: A dual-ended ink stain and waterproof eyebrow pencil that fills and defines brows with microblade precision for up to 24 hours. Ingredient Callouts: Free of sulfates SLS and SLES,...

What it is: A multi-use, waterproof liquid highlighter and bronzer for the face, eyes, and body that gives skin a shimmering, soft-focus glow and applies evenly. Finish: Radiant Formulation: Liquid Highlighted Ingredients: - Niacinamide...

What it is: A long-lasting blush with a suede-soft feel, a blurred-matte finish, and a waterproof, sweatproof, and fade-resistant formula that delivers up to 24 hours of rich color. Finish: Matte Formulation: Pressed...

Waterproof. Crease-proof Transfer proof Smudge proof Long wear 16 hours Easy and smooth application Lightweight feel   Our Naked Eyeshadow Sticks are an innovation in easy eye makeup. Whether you prefer...

Say hello to your new favorite liquid blush. More than just a flush, Hydromaniac Dewy Liquid Blush delivers a rosy glow that plumps cheeks up! Infused with kombucha and marula...

Introducing a new generation of tubing mascara: lash augmenting up to 24HR lift and length, no droop. Featuring an 89% serum-soaked technology with up to 24HR wear, yet removes in...

What it is: A creamy eyeshadow primer with anti-aging benefits that ensures vibrant, crease-free color for up to 24 hours.Ingredient Callouts: Free of parabens. This product is also vegan and cruelty-free.What Else...

Up to 24-hour wear Waterproof Smudge-proof Fadeproof Crackproof Transfer-resistant Natural, real skin finish Lightweight NOW UP TO 24 HOUR WEAR - Our award-winning natural finish setting spray, upgraded to achieve even...

What it is: A hydrating setting spray that locks in makeup for up to 24 hours with an ultrafine mist that delivers a waterproof, glass-skin glow that won't budge. Highlighted Ingredients: -...

What it is: A waterproof, oil-absorbing setting spray that locks in makeup for up to 24 hours with an ultrafine mist that keeps skin matte and pores blurred. Highlighted Ingredients:- Power...

Shop Urban Decay UD Pro Optical Blurring Brush, a pro-quality, cruelty-free brush that's easy on the eyes AND the environment—easier to clean and more hygienic. UD PRO Optical Blurring Brush...

What it is: A hydrating primer gel that gives skin a long-lasting, dewy finish while keeping foundation in place for up to 12 hours.Ingredient Callouts: This product is vegan and cruelty-free.What Else...

What it is: A hydrating primer gel that gives skin a long-lasting, dewy finish while keeping foundation in place for up to 12 hours.Ingredient Callouts: This product is vegan and cruelty-free.What Else...

What it is: A hydrating primer gel that gives skin a long-lasting, dewy finish while keeping foundation in place for up to 12 hours.Ingredient Callouts: This product is vegan and cruelty-free.What Else...

What it is: A smoothing and hydrating face primer that grips foundation into place and supports its staying power, so your makeup look lasts up to eight hours longer. Ingredient Callouts: This...

A mattifying makeup setting spray to keep you looking fresh all night long, this powerhouse waterproof setting spray delivers oil control and deflects shine for a matte complexion that lasts. De-Slick Oil...

What it is: A setting and finishing powder that makes foundation waterproof and offers shine and oil control for a mattified complexion that lasts up to 11 hours.Ingredient Callouts: This product is...

What it is:A clear, creamy, and long-lasting primer pencil with a thick barrel.What it does:This all-in-one Primer Pencil features a thick-barreled design. It works to hide blemishes, prevent lip color...

12 Rose-Hued Neutral Eyeshadow Shades: from soft pinks to deep mauves and burgundies  Variety of Finishes: ultra-smooth mattes, supple satins, and glimmering shimmers  High Pigment Formula: Each shade is richly...

What it is: A bestselling luxury eye pencil that glides on ultra-creamy and delivers long-lasting eyeliner looks that won’t smudge—now in viral shade, Space Cowboy.Highlighted Ingredients:- Vitamin E- Jojoba Oil- Cottonseed...

What it is: A clear brow gel with max hold and a unique dual-sided applicator that tames, styles, or laminates brows for up to 24 hours without residue or flakes. What...

What it is: A super-intense, blacker-than-black mascara which is now waterproof.Ingredient Callouts: Free of parabens. This product is also cruelty-free.What Else You Need to Know: Urban Decay’s ultra-creamy, lengthening, and volumizing formula coats...

6 Matte Nude Eyeshadow Shades: blendable matte neutral eyeshadows perfect for creating natural no-makeup makeup looks and dramatic smokey eyes High-Quality Pigment: beginner-friendly velvety texture, rich color, serious staying power, and optimal...

What it is:A waterproof, liquid eyeliner for cat-eye perfection in just one stroke.Ingredient Callouts:Free of parabens. This product is also cruelty-free.What Else You Need to Know:This innovative brush tip lays...

Unlock extraordinary luminosity with the Limited-Edition Moondust Quad Glitter Eyeshadow Palette. This highly anticipated release presents four masterfully blended shades, each infused with our signature prismatic shimmer to ensure your...

Urban Decay's 24/7 Glaze-On Liquid Eyeshadow offers a revolutionary approach to eye makeup with our unique, long-lasting formula. Quick Application: Applies in seconds with built-in brush for instant, effortless blending. Shake...

What it is: A vegan liquid eyeliner that has an ergonomic grip, is water- and smudge-resistant, wears all day, and comes in a range of vibrant colors. Ingredient Callouts: It is cruelty-free....

Dual-ended, full coverage concealer with a natural finish. Go faster and stay longer with our NEW Quickie 24-hour longwear concealer. The first of its kind, each Quickie Concealer comes with...

Naked Shaping Palette with 4 finishes: Cream, Matte, Shimmer & Glimmer Topper, for versatile warm-toned eye & face looks. This all-in-one expert shaping palette streamlines your makeup routine and delivers a...

Urban Decay Naked Shaped Multi-Tasking Cool Eyeshadow Palette is a cool-toned expert shaping palette that is equipped with 4 finishes and 2 textures for ultimate versatility in cream, matte, shimmer, and...

PRECISE LINES + CREASE-FREE COLOR FOR UP TO 12 HRS Create long-lasting, versatile eye makeup looks with the Urban Decay 24/7 Shadow singles in smooth, high-pigment colors and four finishes...

High-performance,vegan eyeshadowpacked with microfine eye glitter for the most sparkly,supercharged color and shimmery finish,delivering glitter eye looks that last up to 16 hours. More is more—Urban Decay 24/7 Moondust Shadow...

What it is: A nude mini eyeshadow palette with everyday rosy neutrals in a mix of matte and shimmer finishes for glam or natural eye makeup looks on the go. Ingredient...

A setting spray that maintains a just-applied makeup look for up to 16 hours. Give your makeup serious staying power with just a few spritzes of this weightless spray developed...

High performance meets high-impact sparkle. Our viral shimmer eyeshadow is renowned for its micro-fine glitter that delivers a wet-look effect and vibrant, eye-catching shine. With up to 16 hours of wear,...